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Business Real Estate Marketing Strategy

Micro Marketing for Real Estate Investors

How to Find Motivated Sellers Using a Ridiculously Low Marketing Budget that Nearly Anyone Can Afford!
Rating: 4.6 out of 54.6 (13 ratings)
44 students
Created by Dennis Fassett
Last updated 4/2020
English
30-Day Money-Back Guarantee

What you'll learn

  • How to Find Motivated Sellers Using a Ridiculously Low Marketing Budget that Nearly Anyone Can Afford!

Requirements

  • No

Description

Have you wanted to start real estate investing but you’re on a tight budget?

If you're reading this then I'll bet you have.

Over the last two years I've worked with beginner real estate investor just like you who wanted to get started but didn't have a lot of money to spend.

I sat down with each of them and we came up a marketing plan that they could afford. We made adjustment and tweaks along the way, and I now have a program that is teachable - and most importantly - repeatable.

That's the essence of what I call REI Micro Marketing.

Marketing is the lifeblood of real estate investing.

Nothing happens until somebody finds one. Wholesalers can't wholesale. Rehabbers can't rehab. And landlords won't have properties to rent.

Finding “motivated sellers" is what puts money in your pocket.

BUT - it takes money to market effectively - don’t let anyone tell you otherwise.

While the "gurus" will tell you that you can market for free, you’ll have the most competition and a very, very low probability of success.

That's where REI Micro Marketing comes in.

In this niche marketing program I'll teach you an approach where you'll:

  • Break through all the noise and competition

  • Connect with homeowners on a personal level

  • Stay in touch with homeowners

All with the goal of staying in front of potential home sellers so you can be one of the first calls that they make if they decide to sell.

Check out the preview lectures for an overview of what we'll cover.


Who this course is for:

  • Beginner real estate investors or investors on tight budgets who can't afford expensive marketing techniques

Course content

5 sections • 20 lectures • 1h 5m total length

  • Preview03:29
  • Preview11:14
  • Overview of What We're Going to Cover in the Program
    03:29
  • The Marketing Budget
    01:48
  • Picking an Area to Focus On
    03:14

  • Vacant Properties
    03:12
  • Absentee Owners
    02:54
  • Tax Defaults
    03:09
  • Probates
    03:25
  • Code Violations
    03:06
  • My Recommendations
    05:31

  • Buying Leads
    02:07
  • Skip Tracing Leads
    02:18

  • Mailing to Leads
    03:09
  • Text Messaging Leads
    01:48
  • Emailing Leads
    02:24
  • Cold Calling Leads
    02:30

  • Marketing Calendar
    03:31
  • Quick Start Action Plan
    01:23
  • BONUS Lecture
    01:37

Instructor

Dennis Fassett
Real Estate Investor, Dad, Published Author & Educator
Dennis Fassett
  • 4.7 Instructor Rating
  • 369 Reviews
  • 3,154 Students
  • 4 Courses

        Dennis is the founder of Cash Flow Mercenary LLC, a real estate education and training company focused on helping new real estate investors buy their first cash flow properties, and teaching them how to generate their first cash flow check in weeks instead of months. 

        He’s also the founder and owner of the Great Lakes Investment Fund, a private equity fund he formed to take advantage of the chaos and uncertainty in the economy through buying apartment buildings in the Great Lakes region of the United States. 

        Dennis is a published author of a book on single family rental house investing, and he has two other books in process – one on buying apartment buildings and another on his unique and successful approach of acquiring Private Investors to fund real estate deals. He also teaches seminars on the location, acquisition, and management of cash flow real estate, and he coaches and consults on an individual basis as well. 

        He earned an MBA with a concentration in finance from the University of Southern California in 1992 and has 25 years of broad-based experience in Investment Banking, Corporate Finance, Business Operations, and Information Technology. He got started in real estate investing in 2004 as a way to create a safety net for his family when the automotive industry in Michigan started to crash and burn. 

        He is also active in the community. He recently completed a three year term as Vice Chairman of the Financial Advisory Board for the Village of Beverly Hills, Michigan, and he was the chairman of the of the Financial Advisory Board at St Regis Catholic Church in Bloomfield Hills, Michigan for eight years. 

        On a personal note, he has been married for 21 years to his wife Marily, who he met at grad school at USC. Together they have four children - Victoria, Catherine, Dennis David, and Anika Grace. In his spare time he plays ice and roller hockey during the winter and golf during the summer. 

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