Micro Influencer Marketing on Instagram

Get to know your instructor and his prior knowledge, experience in Digital Marketing, SEO, SEM, Paid Ads and Influencer Marketing on Instagram

Brief walk through of your instructor's past portfolio with proof of success on various digital platforms

Understand the shift in landscape for consumer eyeballs, appreciate the importance of modern platforms like Facebook, Instagram, Google, Youtube in their role of distribution.

Compare the differences of old and new distribution platforms, learn about measurable ROI.

Acknowledge the intensity of the competition for consumer attention/eyeballs in modern platforms today.

See where marketing budget can be wastefully and wrongfully spent. Sharpen your eyes on investing in the right distribution channels.

Understand the 2 different types of marketing engines and what are they in today's context.

The characteristics of active engines. Focusing on active engine for this course.

Analyse the characteristics of micro influencers and celebrity influencers, what metrics to look at while comparing them both.

If you have heard of how necessary it is to use paid ads then this lecture will show you the difference and pros and cons of each distribution strategy.

Overview of entire digital marketing landscape to show you where each strategy lies and what platforms belong to that strategy.

Using four metrics, we are able to decide which marketing direction to take.

Learning about the direction to take is important, but it is also equally important to know how and when to apply the strategy, based on business nature.

Understand the big picture of how influencers work and what these key opinion leaders can bring to the business/brand.

Recognize and be able to quantify what real powerful influencers look like using quantifiable metrics.

Learn about how these 3 benefits are win-win to the brand/business.

Refrain from looking down on old feeds, as they still have value like an asset and you can only gain from it, over time.

Analyzing a real case study of a business that thrived on influencer marketing in Singapore.

Putting ourselves into the shoes of the business/brand and appreciating the challenges they face and limitations and constraints they must adhere to.

It is always hard to fight against incumbents.

In just a short span of 7 days, see what this influencer has achieved in helping the brand spread awareness.

Learn how to use giveaway contests as a catalyst to rocket your brand in terms of awareness at the cheapest cost, yet highest ROI by going viral organically.

Learn about benefits of building your own channel vs renting other people's channels, see the pros and cons.

Understand the benefits of renting or paying for other's channels.

Knowing the theory is one thing, proving it works is another thing.

View and understand the big picture of influencer marketing.

Know the 3 essentials framework and you know how to execute a great campaign.

Learn how to hypothesize your ideal customer profile and use hashtags to sieve them out!

Master cold calling 3.0 which is in olden days cold hard calls to landlines or mobile phones. Learn how to strike win-win deals via succinct short and simple writings on emails.

Put what you have just learnt into actionable practice and real execution for your brand.

In marketing its always about distribution channels. Contact or connect with me.