
This analytical decision making course will help you find better solutions by carefully examining the factors surrounding a major decision.
This course consists of eight sections where we will examine every step in the analytical decision making process. Each section includes lectures, a case study, a summary, and a quiz.
Decision analysis is a systematic approach to making complex choices in an uncertain environment
Decisions that have lasting consequences require a rigorous examination of the underlying factors.
Structured decision analysis can be applied in many situations.
Decision analysis techniques are versatile, but their applicability is not universal.
The Weighted Sum model provides a valuable set of techniques for identifying the best decision given a known set of factors. You can and should customize the degree of rigor to reflect the scale, complexity, risk, and criticality of the decision.
For our case study, we will consider a fictional firm known as Norbert’s Noodles. They seek to replace their accounting application.
This course introduces a structured five-step process for ensuring solid, well-reasoned strategic decisions.
The decision space is the environment in which our decision making process operates
Requirements define the elements of a successful outcome
Stakeholders are the people or groups who are involved with or affected by a decision
Risks are events or conditions that could have negative effects upon our decision
Resources enable us to complete our analysis
Constraints limit our decision process or choices
A statement of purpose summarizes the team’s initial findings
Customizations allow the team to adjust the process to match the scale and complexity of the decision
The Norbert's team established objectives, set scope, identified stakeholders, assessed risks, and documented resources and constraints.
The first step in the process is to define the decision space
We seek to identify three to five solutions that appear to be feasible in the context of the requirements
Be open to innovation
The Norbert's team identifies and filters alternatives
Identifying alternatives establishes the parameters for the analysis that follows.
Decision criteria are the measures we will use to help determine which alternative to select
There are three types of criteria - quantitative, qualitative, and binary.
A comparison of attributes of excellent and weak criteria
The next step is to identify a set of criteria that best assesses the alternatives for a decision
Normalization is a technique used to transform data to facilitate rating
The goal of this exercise is to attach the largest weights to the most essential criteria
A decision making effort is more likely to be successful without some of these common errors
Creation of criteria and assignment of criteria weights can be customized to fit the decision scenario
The Norbert's team finalizes their criteria list and sets criteria weights
Criteria are measures used to determine which alternative to select. Criteria can be prioritized by assigning weights.
Analysis begins with collecting data about each alternative to allow fair assessment of every criterion.
A matrix is used to calculate total scores for each alternative based upon criteria weights and ratings.
A rating indicates the degree to which one alternative addresses one criterion.
Total scores for each alternative are calculated based upon the data entered into the matrix.
The use of a structured decision analysis framework does not free the team from responsibility for the decision. A common sense review helps ensure the result is fair and backed by the data.
An alternative decision matrix format can be more transparent and easier to understand.
The Norbert's team worked through their analysis and produced a recommendation.
Analysis is the culmination of all the preceding work. This step yields a recommendation.
It’s not enough to arrive at the correct answer. You must also be able to explain and justify the team’s recommended alternative. The aim is to convince the sponsor and other key decision makers that the team’s work is compelling and their conclusions are valid.
A narrative is a document that provides a recap of the decision analysis, factors considered, methods employed, recommendations, and justification. A presentation is often beneficial, especially when the sponsors or decision makers are unfamiliar with the decision and not inclined to read a document.
An innovative solution invites a clever presentation.
The Norbert's team decided to create a document to memorialize the available options and choices made at each step.
Arriving at the correct answer is only half the battle. The team must also convince the sponsor that the team’s findings are compelling and their conclusions are valid. This is done through narratives and presentations.
A decision tree is a tiered graphical representation of the choices that comprise a decision. This technique can help you to structure a series of choices to better understand a complex decision by breaking it into simpler parts.
An influence diagram is a more concise method for defining relationships, structuring decisions, and sharing decision elements. It is a beneficial tool for the analysis phase of decision making.
Expected value analysis is a technique for calculating the most likely outcome for a series of alternatives. It helps the analyst cope with uncertainty by quantifying risk and reward associated with different strategies.
Scenario planning is a tool to supplement the decision making process where the analyst defines multiple future narratives that could alter the decision space, considers the implications of each scenario, and then develops strategies to address the most likely scenarios.
These four types of analysis bring additional rigor to your decision processes.
Management Skills: Analytical Decision Making
Strategic decisions are complex, have significant long-term implications, involve large investments, or have elevated levels of risk. In these cases, intuition alone is insufficient. We need a more systematic approach.
Analytical decision making provides a set of structured techniques that allow you to choose multiple alternatives. The desired outcome is well-reasoned decisions or recommendations that you can explain and present with confidence.
Decision makers are busy people whose time is valuable. This course is an intensive, fast-paced guide to structured decision making. The curriculum includes essential tools plus insights designed to improve your decision processes.
Sections include lectures, customization tips, a case study, a summary, and a quiz. There are downloadable resources including documents and spreadsheets presented.
This Course Includes
8 Sections
53 Lectures
6 Quizzes
76 minutes duration
Course Outline:
1.0 Introduction
1.1 Course purpose and summary
1.2 Course structure
1.3 Definition of decision analysis
1.4 When and why we need a structured approach
1.5 Uses for decision analysis
1.6 Cases where decision analysis might be inappropriate
1.7 Overview of the multi-criteria decision analysis method
1.8 Case Study – Part One
1.9 Summary
1.10 Quiz
2.0 Define the decision
2.1 Map the decision space
2.2 Identify requirements
2.3 Define stakeholders
2.4 Model risks
2.5 Document resources and constraints
2.6 Prepare statement of purpose
2.7 Customizations
2.8 Case Study – Part Two
2.9 Summary
2.10 Quiz
3.0 Select alternatives
3.1 Define a wide range of possibilities
3.2 Evaluate initial alternative list and finalize
3.3 Customizations
3.4 Case Study – Part Three
3.5 Summary
3.5 Quiz
4.0 Establish decision criteria
4.1 Define essential and desired attributes of a solution
4.2 Types of criteria
4.3 Attributes of an excellent criterion
4.4 Select criteria
4.5 Normalization
4.6 Assign criteria weights
4.7 Pitfalls to avoid
4.8 Customizations
4.9 Case Study – Part Four
4.10 Summary
4.11 Quiz
5.0 Perform analysis
5.1 Gather and organize solution data
5.2 Set up matrix with alternatives, criteria, and weights
5.3 Add ratings
5.4 Compute weighted scores
5.5 Adjust criteria, weights, and scores where needed
5.6 Customizations
5.7 Case Study – Part Five
5.8 Summary
5.8 Quiz
6.0 Deliver results
6.1 Develop justification
6.2 Prepare summary narrative and presentation
6.3 Deliver findings and collect feedback
6.4 Customizations
6.5 Case Study – Part Six
6.6 Summary
6.7 Quiz
7.0 Extra: Overview of related analytical decision methods
7.1 Decision Trees
7.2 Influence Diagrams
7.3 Expected Value
7.4 Scenario Planning
7.5 Summary
8.0 Conclusion
8.1 Wrapping up