Methods of Design Synthesis: Research to Product Innovation
3.7 (89 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
998 students enrolled

Methods of Design Synthesis: Research to Product Innovation

Theory and methods for synthesizing design thinking research data to identify innovations and new product features.
3.7 (89 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
998 students enrolled
Created by Jon Kolko
Last updated 7/2013
English
English [Auto-generated]
Price: $64.99
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 14 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn about how to manage the complexity of gathered data
  • Build both confidence and ability with the various synthesis methods
  • Learn to make sense of data and translate research into insights
  • Learn to create a concept map
  • Learn to create a process flow diagram
  • Learn to perform insight combination
  • Learn to reframe
Requirements
  • A working understanding of design process
Description

User-centered design research activities produce an enormous quantity of raw data, which must be systematically and rigorously analyzed in order to extract meaning and insight.

Unfortunately, these methods of analysis are poorly documented and rarely taught, and because of the pragmatic time constraints associated with working with clients, there is often no time dedicated in a statement of work to a practice of formal synthesis. As a result, raw design research data is inappropriately positioned as insight, and the value of user-centered research activities is marginalized – in fact, stakeholders may lose faith in the entire research practice, as they don’t see direct return on the investment of research activities.

Design synthesis methods can be taught, and when selectively applied, visual, diagrammatic synthesis techniques can be completed relatively quickly. During Synthesis, Designers visually explore large quantities of data in an effort to find and understand hidden relationships. These visualizations can then be used to communicate to other members of a design team, or can be used as platforms for the creation of generative sketching or model making. The action of diagramming is a way to actively produce knowledge and meaning.

Who this course is for:
  • Design researchers
  • Designers
  • Marketers
  • Product managers
  • Developers
Course content
Expand all 12 lectures 01:15:16
+ Methods of Design Synthesis
4 lectures 41:55
Process Flow Diagramming
10:39
Concept Mapping
09:02
Insight Combination
13:59
Reframing
08:15
+ In Summary
1 lecture 02:57
Applying Synthesis in Real Life
02:57