Metaphoric Associative Cards (MACs) for Coaching and Therapy

Lecture Description

In this engaging and experiential lecture, participants will explore the foundational principles and transformative power of Metaphoric Associative Cards (MACs). Developed to access subconscious thought and spark self-reflection, MACs are powerful tools used in coaching, therapy, and personal development. Through a blend of theory, historical context, practical exercises, and guided applications, this session empowers students to tap into metaphorical thinking to unlock creative insight, emotional awareness, and new perspectives for growth.

By the end of this lecture, students will be able to:

• Define what Metaphoric Associative Cards (MACs) are and explain their origins.

• Understand how MACs engage the subconscious mind and support personal and professional development.

• Identify key applications of MACs in coaching, therapy, and self-reflection.

• Use MACs in basic exercises to explore identity, emotions, and perceptions.

This lecture offers an insightful overview of the various categories of MAC decks, exploring how different types—such as classic image-only decks, word-image combinations, thematic sets, abstract symbolic cards, character-based visuals, and nature-themed decks—serve distinct purposes in professional practice. Through examples like OH Cards, Tandoo, and Habitat, participants will learn how to select and apply the appropriate deck for diverse client needs and contexts. Whether you're a therapist, coach, educator, or simply curious about creative methods for inner exploration, this session provides a foundational understanding of the rich landscape of MAC decks.

This lecture explores how Metaphoric Associative Cards (MACs) can be used as powerful tools in the coaching process to unlock personal potential, reframe limiting beliefs, and guide clients toward meaningful change. Rooted in the idea that individuals are not blank slates but carry untapped knowledge and inner resources, this session introduces practical techniques such as “Five Pluses Against One Minus” and “From Obstacle to Resource,” supported by metaphor and visual storytelling. Participants will learn how to help clients shift from destructive to constructive thinking, clarify goals, and reconnect with purpose through guided exercises and reflection. Ideal for coaches, therapists, and helping professionals seeking creative, transformative methods for personal growth and goal achievement.

This lecture offers an in-depth exploration of how Metaphoric Associative Cards (MACs) can support therapeutic work with clients facing trauma, crisis, or emotional distress. It delves into the psychological impact of trauma, the stages of healing, and how MACs can facilitate expression, insight, and integration. Participants will learn how to use metaphor-based exercises—such as “At a Crossroads,” “Growth After Crisis,” and “The Resource Bridge”—to help clients access their inner strengths and external support systems. Special attention will be given to asking effective questions, identifying PTSD symptoms, and integrating MACs with trauma-informed approaches like EMDR. This lecture is ideal for therapists, counselors, and mental health professionals seeking creative, client-centered tools for post-traumatic growth.

This lecture presents a structured model for conducting one-on-one consultations using Metaphoric Associative Cards (MACs), an expressive and projective tool widely used in therapy and coaching. This session guides participants through each stage of the consultation process—from initial acquaintance and emotional assessment to defining the client’s problem and desired outcome. Using creative techniques such as “Building a Bridge” and “Finding an Additional Resource,” the instructor demonstrates how MACs can help clients clarify goals, shift perspectives, and reconnect with inner strength. Ideal for coaches, therapists, and mental health professionals, this lecture equips you with a practical, client-centered framework for deep and effective individual sessions.