Meta Ads Course: Facebook Ads and Instagram Marketing

Learn to build a landing page or website by securing a domain, choosing hosting, and setting up an SSL certificate, WordPress, and email for digital advertising.

Learn what a domain name is and why you need it to access your website and run Facebook ads, then explore purchasing and setting up a domain for marketing.

Learn how to choose and set up hosting for a website, connect your domain via name servers, and navigate WordPress hosting plans to launch your site.

Learn what an ssl certificate is and how to install it on your domain through your hosting account to secure your site.

Install WordPress on your domain via your hosting panel's auto installer, enable SSL, and configure basic settings and permalinks to post name.

Learn how to create a professional business email using your hosting account, set up an email address under your domain, and send and receive emails via the web mail dashboard.

Learn to build a high-converting landing page in WordPress for Facebook ads and Instagram marketing, using drag-and-drop templates, themes, and the Elementor plugin, with testimonials and scarcity.

Design a high-conversion landing page in WordPress using Elementor, importing templates, editing headings, embedding sales video, and adding bonuses with Canva, while optimizing images for fast load.

Learn to build a one time offer page, an upsell after your landing page that redirects buyers to a lifetime plan with a 60% discount.

Design a post-purchase thank you page that provides access details for your offer or product and enables platforms like Facebook, Snapchat, Quora, and Google to track sales.

Learn to create a Facebook business page within Meta, connect Instagram, run ads, and set up branding, a call-to-action, and a shop link.

Create an Instagram professional account and connect it to your Facebook page to enable cross-posting and ads, while configuring profile details and business category to monitor insights.

learn how to create and access a facebook business manager, connect your facebook page and instagram, manage ad manager, set up user access, and secure your business with two-factor authentication.

Learn to set up Facebook ads manager in business manager, create ad accounts, configure time zone and currency, and connect pages and Instagram for campaigns.

Create effective Meta ad creatives for Facebook and Instagram, including image, video, and carousel formats, with audience targeting, asset management, and compelling call-to-action and landing page integration.

Master five ad creative strategies for high-converting Facebook and Instagram ads, including hero shots, product-forward visuals, fact-based lines, showcasing end results, and starting with a question to spark clicks.

Discover how to craft compliant Facebook and Instagram ad creatives under Meta policies, covering copyright, before-and-after, mlm, sexual content, and swearing restrictions. Ensure landing-page alignment and adherence during ad reviews.

Design compelling Facebook and Instagram ad creatives with drag-and-drop tools, focusing on the customer perspective, testing multiple designs, and building trust through color, placement, typography, and actionable content.

Learn the video ad formula for high-performing Facebook and Instagram ads, grabbing attention within 5–10 seconds, targeting pain points, presenting your offer, and driving clicks.

Learn to use the Meta ad library to analyze competitors' ads, uncover formats like image, video, and carousel, and inspire your own campaigns with proven ideas.

Install the turbo ad finder 2.0 extension to view ads on Facebook and Instagram, then analyze ad creatives and targeting, including why ads appear by age and location.

Create eye-catching ad creatives using Canva Pro or Canva free, learn to design image ads, video ads, and carousel ads, and compare cloud-based design tools and trial options.

Learn to create image ads for Facebook and Instagram using Canva or similar tools, designing square post creatives with images, text, borders, and a clear call-to-action, while avoiding before-and-after imagery.

Master video ads creation by dragging elements, setting contrasting backgrounds, adding bold text and call-to-action buttons, and assembling ad creatives for Facebook and Instagram marketing.

Learn to create effective Facebook and Instagram carousel ads by assembling video and image creatives in Canva, organizing up to ten slides, and testing different variants to optimize performance.

Learn to craft Facebook and Instagram ad copy, including short and long formats, primary ad copy, headlines, and descriptions, focused on attracting attention and driving clicks.

Learn to boost ad copy performance by emphasizing benefits over features, applying the so that method, using the get a yes method, leveraging common topics, and adding social proof.

Learn to craft Facebook and Instagram ad copy by identifying unique selling points, highlighting customer benefits, addressing pain points, and using urgency, scarcity, and educational content to generate leads.

Learn copywriting formulas, including ada (attraction, interest, desire, action), ps, and baby, to craft attention-grabbing ad copy with hooks and a clear call to action for Facebook and Instagram marketing.

Use the P formula in ad copy: identify the reader's pain, exaggerate it for impact, present the solution, and include a call to action while testing which formula works best.

Master the baby formula copywriting method, present the before state and pain, imagine the after, and bridge to your product or service to solve the problem.

Distinguish pre click from post click, covering ad creatives, targeting, and the landing page. Explore how post click activities like lead forms, sales, upsells, and after sales service convert visitors.

Master audience temperature by distinguishing cold, warm, and hot audiences and aligning them with awareness, consideration, and conversion campaigns on Facebook and Instagram.

Learn the six simplified Facebook campaign objectives: awareness, traffic, engagement, lead promotion, and sales. Understand when to use each for cold, warm, and hot audiences.

Explore the meta campaign structure, organized into three levels—campaign, ad set, and ads—and learn to choose objectives, define targeting, and create relevant creatives.

Create a brand awareness campaign in Meta Ads Manager by selecting the objective and building the campaign with one campaign, one ad set, and one ad.

Define asset targeting with age 20–45 and digital marketing interest, set daily budget and campaign dates, and choose placement, balancing automatic and manual options for ad sets.

Create and name your Facebook ad within a brand awareness campaign by selecting the audience, choosing video assets, and configuring ad copy, headlines, and media previews across Facebook and Instagram.

Duplicate ad sets within a brand awareness campaign to run multiple ads for ten-day with video or image assets, adjusting age targeting, and publish after payment details and Facebook verification.