Introduction: Make and Sell Custom Shirts w/ Merch by Amazon
- 3 hours on-demand video
- 2 articles
- 10 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Create a Merch by Amazon account
- Understand the digital file requirements for shirt designs
- Use the Merch by Amazon platform to create their own shirt designs available for sale on Amazon
- Become familiar with all of the Merch by Amazon account settings
- Students should have an Amazon account to take this course
- Students should be comfortable entering banking and tax information into their Amazon account
- Basic photo editing skills (Photoshop or Illustrator) are beneficial but not mandatory
Merch by Amazon is Amazon's newest platform for content creators. It allows anyone to create and sell shirts right on Amazon's website with no upfront costs or minimum print runs. Anyone can now easily create custom branded shirts that their fans will love to wear. This course will help you get started and learn how to use the platform both optimally and creatively.
In this course, students will learn about the Merch by Amazon platform, the image requirements (dimensions and resolution), the royalty calculation system, and the content policies. Students will also learn about the different options and settings in their Merch by Amazon accounts and how to use them to optimize their shirt designs.
If you want to fast-track your understanding of the Merch by Amazon platform and get your shirt designs live and offered for sale on Amazon in as little as a few hours, then this course is for you. Students who complete this course will find that they have a better understanding of the technical aspects of the Merch by Amazon platform as well as the tools needed to create successful shirt designs.
Merch by Amazon is an absolutely incredible platform. This course will also show you the bigger opportunities that Amazon is offering by letting content creators upload print on demand shirt designs. Once a student completes this course, they will be able to use the Merch by Amazon platform for themself as well as be able to teach it to others.
- This course is for anyone who wants to learn more about the Merch by Amazon platform
- This course does not go into the details of in-app or in-game promotion of Merch by Amazon products
In this video, we upload the artwork and create a brand new shirt listing on Amazon using Merch by Amazon to show just how easy it is to create product pages. The finer details of this process are broken down in later videos.
Just three weeks into the launch of Merch by Amazon and there are already two big changes!
First, they are limiting the number of shirt designs that a creator can upload. They now have a tiered system where you will be limited on how many listings you can upload related to how many shirts you are actually selling. I was worried that this may happen because in all of my experience with Amazon, I know that they want a great customer experience on the Amazon website and it wouldn't take long for some creators to start uploading 'I Love Frogs' and 'I Love Sushi' and 'I Love Leaves' and then 'Bill Loves Frogs' and 'Bill Loves Sushi' and 'Bill Love Leaves' and then 'Sally Loves Frogs' and well I think you get what I'm trying to say.
BONUS TIP: Even if your shirts aren't selling (yet), you can still up your design limit with a PAY TO PLAY model of just buying your own shirts. Think about it; if your ideas and designs are wrth putting on Amazon, then buying a single copy of one of your shirts should be worth it.
Second, the program has seen such a great response that they are extending their shipping lead times to customers from 2-3 days + Prime shipping to 5-7 days + Prime shipping. This is not something that content creators can control but pass it along to any customers or traffic that you may be sending to your Amazon listings.
I ordered several shirts with the full 4500 x 5400, 300 dpi images used and they are a bit big. This is a 15" x 18" images on a shirt. Amazon's own Best Practices state:
Artwork sizing and placement
- While you can certainly use the entire 15" x 18" in space, often customers find a print that is 18 inches to be overwhelming. By and large we find that keeping your maximum dimension to 12 inches or less results in higher conversion rates.
I will be making many of my shirts with 12" x 12" images moving forward, and this video will show you a few tricks to making sure that they stay centered on the 15" x 18" required template size.
In most of my videos, I use Photoshop CS5. Full installs of Photoshop can be expensive. Adobe does offer a version for $9.99/month called Photoshop CC (Creative Cloud). In the following videos, I'll show the Photoshop techniques that I use within Photoshop CC. There are many different photo editing programs out there. Some install on your computer, some run in a browser, some are free and some are paid. There are A TON of free videos online (YouTube especially) with free tutorials for any specific Photoshop task that you are trying to do.
If you use Photoshop CC, PLEASE watch the free tutorial videos in their Welcome section.
In this video, we take an image and copy & paste the part that we want to edit into a new image. Then we transform and resize the image. We use the Magic Wand and several keyboard shortcuts. This video will help you learn how to manipulate images in Photoshop.
In this video, you'll learn how to take a screen capture or screen cap, create a new image, and paste the screen capture to create an editable image. On Mac, use Command + Control + Shift + 3. For PC, you may have to Google how your setup takes screen captures. Once you have a screen capture created, you can then crop the image to get just the part that you want.