Advanced: Make and Sell Custom Shirts Using Merch by Amazon
- 5.5 hours on-demand video
- 3 articles
- 10 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Create a Merch by Amazon account
- Understand the digital file requirements for shirt designs
- Use the Merch by Amazon platform to create their own shirt designs available for sale on Amazon
- Become familiar with all of the Merch by Amazon account settings
- Forward and mask domains
- Create their own Amazon Associates account
- Create their own Amazon aStore to market their Merch by Amazon shirts
- Students should have an Amazon account to take this course
- Students should be comfortable entering banking and tax information into their Amazon account
- Basic photo editing skills (Photoshop or Illustrator) are beneficial but not mandatory
Merch by Amazon is Amazon's newest platform for content creators. It allows anyone to create and sell shirts right on Amazon's website with no upfront costs or minimum print runs. Anyone can now easily create custom branded shirts that their fans will love to wear. This course will help you get started and learn how to use the platform both optimally and creatively. This course includes video demos of shirt designs in Adobe Photoshop as well as actual creation of an Amazon product page for a new shirt design. If you want to learn how to take advantage of this incredible new platform to not only create awesome shirts but to also make money along the way, then this course is for you.
- This course is for anyone who wants to learn more about the Merch by Amazon platform
- This course does not go into the details of in-app or in-game promotion of Merch by Amazon products
In this intro video, your instructor, Chris Green, gives an overview of the Merch by Amazon platform.
Merch by Amazon is so new that it is developing and changing even as I make the videos for this course! They now have a max price of $49.99 on shirts and are limiting designs to a maximum of five color options. When I made several of the videos in this course, there was no color choice max. So please keep this in mind as you go through the course and open your own Merch by Amazon account that some things may look different over time. I expect many of the changes to be for the better such as more options and more control over the product details. Time will tell.
Just three weeks into the launch of Merch by Amazon and there are already two big changes!
First, they are limiting the number of shirt designs that a creator can upload. They now have a tiered system where you will be limited on how many listings you can upload related to how many shirts you are actually selling. I was worried that this may happen because in all of my experience with Amazon, I know that they want a great customer experience on the Amazon website and it wouldn't take long for some creators to start uploading 'I Love Frogs' and 'I Love Sushi' and 'I Love Leaves' and then 'Bill Loves Frogs' and 'Bill Loves Sushi' and 'Bill Love Leaves' and then 'Sally Loves Frogs' and well I think you get what I'm trying to say.
BONUS TIP: Even if your shirts aren't selling (yet), you can still up your design limit with a PAY TO PLAY model of just buying your own shirts. Think about it; if your ideas and designs are wrth putting on Amazon, then buying a single copy of one of your shirts should be worth it.
Second, the program has seen such a great response that they are extending their shipping lead times to customers from 2-3 days + Prime shipping to 5-7 days + Prime shipping. This is not something that content creators can control but pass it along to any customers or traffic that you may be sending to your Amazon listings.
I ordered several shirts with the full 4500 x 5400, 300 dpi images used and they are a bit big. This is a 15" x 18" images on a shirt. Amazon's own Best Practices state:
Artwork sizing and placement
- While you can certainly use the entire 15" x 18" in space, often customers find a print that is 18 inches to be overwhelming. By and large we find that keeping your maximum dimension to 12 inches or less results in higher conversion rates.
I will be making many of my shirts with 12" x 12" images moving forward, and this video will show you a few tricks to making sure that they stay centered on the 15" x 18" required template size.