Menu Engineering - Calculations, Strategies & Interpretation
What you'll learn
- How to Calculate Menu Engineering Report
- What is Menu Engineering
- Strategies for various items groups
- Interpret menu engineering reports for operations and planning
- Maximize Profitability
- Menu Design Principals
Requirements
- Basic understanding of restaurant, retail business
Description
Menu engineering is the study of the profitability and popularity of menu items and how these two factors influence the placement of these items on a menu. The goal is simple: to increase profitability per guest.
The concept of menu engineering is not based on random, seat-of-your pants decision making; it is rooted in work performed in 1970 by the Boston Consulting Group to help businesses segment their products in a way that facilitates analysis and decision making. The idea was brought to the restaurant industry roughly a decade later by Professor “Coach” Donald Smith of Michigan State University.
While menu engineering is most often mentioned in the context of traditional paper restaurant menus, the concepts are equally applicable to menus posted online, drink menus, specials written on table tents, and items written on menu boards. Simply put, if you sell items that have varying levels of profitability and popularity, menu engineering may help you increase your profits.
This course will teach you how to prepare and calculate menu engineering report, Menu design principals, Strategies to improve restaurant profitability and other key implications of menu engineering report
Who this course is for:
- Restaurant Owners and Managers
- Hotel Owners and Managers
- Retail businesses owenrs and managers
- employees tasked with cost control
- revenue managers
- marketing professionals
Course content
- Preview03:10
- Preview09:26
- 08:10Menu item Profitability and Calculations
- 03:32Categorization of Menu Items
- 04:43Strategies Based on menu Engineering Report for Star Products
- 04:22Strategies for Items Profitable but not very popular
- 03:59Strategies for Other Menu Catagories
- 08:17Tips for Successful Menu Engineering Report
Instructors
![Hotel Management School Your learning Partner](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.8 Instructor Rating
- 672 Reviews
- 37,271 Students
- 27 Courses
Hotel management school was established a year ago by young and Professional Hoteliers having a combined experience of over 20 Years.
Instructors have worked in prestigious hotel chains such as Shangri-la, Intercontinental in Finance, Operations, Sales & marketing at Director Levels.
Classes were taught first in physical environment to test contents and take feedback from students. These recorded classes combine both separate recording classroom settings.
Course Content is being updated regularly and new topics are added continuously based on feedback from students.
If you have any feedback you can email us or message us to make the overall learning experience engaging and complete.
- 3.8 Instructor Rating
- 2,428 Reviews
- 62,712 Students
- 28 Courses
PROFILE & STRENGTHS
Mr Manish Gupta is an experienced hospitality finance professional, having a blend of financial core expertise with hands-on training in managing hotel operations and business development.
Having worked as an Auditor for 7 years, he moved into finance management for brands like Parsvnath Developers and Shangri-La Hotels & Resorts and currently serving as the CFO of HTOO Hospitality.
His role is to spread the finance function for the largest hospitality in Myanmar owned and managed by one of the biggest business houses in Myanmar. They have 16 operational and underdevelopment High-end boutique resorts (covering an overall room inventory of 800+ rooms), 2,000 employees. Most of the properties are leaders in their region on trip advisor and won various travel awards over a period of time.
He has proven experience in setting up the foundation for sustainable growth (in the form of management information systems, restructuring), ERP implementation, gear towards IPO readiness & IFRS convergence. With such a great skill set, the students can be assured about the quality of training with his expertise.
He has been teaching at various institutions in Myanmar such as Swiss Business School, American Hospitality Institute of Myanmar with students ranging from directors to CEO of various companies.
ACADEMIC & PROFESSIONAL CREDENTIALS
Chartered Accountant – 2005 (Member of the ICAI) form Institute of Chartered Accountant of India
Company Secretary – 2005 from Institute of Company Secretaries of India
DISA (Diploma in Information System Audit) Supervisory Excellence (Online) & Business Leadership form e-Cornell University
Strategic Leadership from Shangri-La Global University