Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA CompTIA Security+ Amazon AWS Microsoft AZ-900
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Personal Development Personal Transformation Mindfulness Life Purpose Meditation CBT Emotional Intelligence
Web Development JavaScript React CSS Angular PHP Node.Js WordPress Vue JS
Google Flutter Android Development iOS Development React Native Swift Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
Microsoft Power BI SQL Tableau Business Analysis Data Modeling Business Intelligence MySQL Data Analysis Blockchain
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Business Plan Startup Freelancing Online Business Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee
Finance & Accounting Financial Modeling & Analysis Restaurant Management

Menu Engineering - Calculations, Strategies & Interpretation

Menu / Sales Mix Principals apply for hospitality, retail and other similar industry, Menu Design principals
Rating: 3.2 out of 53.2 (18 ratings)
4,928 students
Created by Hotel Management School Your learning Partner, Manish Gupta
Last updated 5/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How to Calculate Menu Engineering Report
  • What is Menu Engineering
  • Strategies for various items groups
  • Interpret menu engineering reports for operations and planning
  • Maximize Profitability
  • Menu Design Principals

Requirements

  • Basic understanding of restaurant, retail business

Description

Menu engineering is the study of the profitability and popularity of menu items and how these two factors influence the placement of these items on a menu. The goal is simple: to increase profitability per guest.

The concept of menu engineering is not based on random, seat-of-your pants decision making; it is rooted in work performed in 1970 by the Boston Consulting Group to help businesses segment their products in a way that facilitates analysis and decision making. The idea was brought to the restaurant industry roughly a decade later by Professor “Coach” Donald Smith of Michigan State University.

While menu engineering is most often mentioned in the context of traditional paper restaurant menus, the concepts are equally applicable to menus posted online, drink menus, specials written on table tents, and items written on menu boards. Simply put, if you sell items that have varying levels of profitability and popularity, menu engineering may help you increase your profits.

This course will teach you how to prepare and calculate menu engineering report, Menu design principals, Strategies to improve restaurant profitability and other key implications of menu engineering report

Who this course is for:

  • Restaurant Owners and Managers
  • Hotel Owners and Managers
  • Retail businesses owenrs and managers
  • employees tasked with cost control
  • revenue managers
  • marketing professionals

Course content

4 sections • 16 lectures • 1h 33m total length

  • Preview03:10
  • Preview09:26
  • Menu item Profitability and Calculations
    08:10
  • Categorization of Menu Items
    03:32
  • Strategies Based on menu Engineering Report for Star Products
    04:43
  • Strategies for Items Profitable but not very popular
    04:22
  • Strategies for Other Menu Catagories
    03:59
  • Tips for Successful Menu Engineering Report
    08:17

  • Excel file for Use in the course to practice
    00:02
  • Sample Menu Engineering Analysis in Details_Calculations
    07:52
  • Sample Menu Engineering Analysis in Details_Interpretations
    08:33
  • Sample Menu Engineering Analysis in Details_Other Implications
    09:58
  • Menu Engineering Post COVID 19 Lockdown
    04:23

  • Menu Design Tips part 1
    07:05
  • Menu Design Ideas Part 2
    09:31

  • BONUS LECTURE
    00:44

Instructors

Hotel Management School Your learning Partner
Professional Hotel Management courses for career development
Hotel Management School Your learning Partner
  • 3.8 Instructor Rating
  • 821 Reviews
  • 40,516 Students
  • 30 Courses

Hotel management school was established a year ago by young and Professional Hoteliers having a combined experience of over 20 Years.

Instructors have worked in prestigious hotel chains such as Shangri-la, Intercontinental in Finance, Operations, Sales & marketing at Director Levels.

Classes were taught first in physical environment to test contents and take feedback from students. These recorded classes combine both separate recording classroom settings.

Course Content is being updated regularly and new topics are added continuously based on feedback from students.

If you have any feedback you can email us or message us to make the overall learning experience engaging and complete.

Manish Gupta
Hospitality Finance Expert and Business Strategist
Manish Gupta
  • 3.8 Instructor Rating
  • 2,902 Reviews
  • 84,173 Students
  • 35 Courses

PROFILE & STRENGTHS  

Mr Manish Gupta is an experienced hospitality finance professional, having a blend of financial core expertise with hands-on training in managing hotel operations and business development.

Having worked as an Auditor for 7 years, he moved into finance management for brands like Parsvnath Developers and Shangri-La Hotels & Resorts and currently serving as the CFO of HTOO Hospitality.

His role is to spread the finance function for the largest hospitality in Myanmar owned and managed by one of the biggest business houses in Myanmar. They have 16 operational and underdevelopment High-end boutique resorts (covering an overall room inventory of 800+ rooms), 2,000 employees. Most of the properties are leaders in their region on trip advisor and won various travel awards over a period of time.

He has proven experience in setting up the foundation for sustainable growth (in the form of management information systems, restructuring), ERP implementation, gear towards IPO readiness & IFRS convergence. With such a great skill set, the students can be assured about the quality of training with his expertise.

He has been teaching at various institutions in Myanmar such as Swiss Business School, American Hospitality Institute of Myanmar with students ranging from directors to CEO of various companies.


ACADEMIC & PROFESSIONAL CREDENTIALS   

Chartered Accountant – 2005 (Member of the ICAI) form Institute of Chartered Accountant of India   

Company Secretary – 2005  from Institute of Company Secretaries of India   

DISA (Diploma in Information System Audit) Supervisory Excellence (Online) & Business Leadership   form e-Cornell University     

Strategic Leadership from Shangri-La Global University

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.