Media and communication training. All bases covered.
4.3 (105 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
839 students enrolled

Media and communication training. All bases covered.

Presented by a 40 year media specialist. Covers everything you would learn in a live half day session workshop.
4.3 (105 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
839 students enrolled
Created by Mark Aiston
Last updated 7/2013
English [Auto]
Current price: $55.99 Original price: $79.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 11 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • To help the client improve their on camera performance
  • Help the client to get THEIR message across
  • Teach the client some media pitfalls
  • Teach the cient how the media operates
  • Teach client how to identify a story idea about themselves or their business
  • Teach client how to promote that idea to the media
  • Learn to write a media release
  • Learn the secrets to a winning social media release
  • Understand how to prepare for a crisis
  • Learn what to do during a crisis
  • Understand how to write and implement a media policy
  • Skyrocket sales, if you have just started a business
  • Computer: Mac- PC
  • Fast internet connection

Media Training Starter Series: 5 must have PR packages for Small Business
1. Become an Expert at Media Interviews - Media relations
2. Media Interview Role Plays - Television Interview Tips
3. Publicity Boost - The key to Public Relations Help
4. Crisis Management the Fast Way - Crisis Control
5. Your Media Policy - The Media Release and More

Starting a small business or a large business? Then grab this package.
Become an expert at media interviews:
36 laser focused tutorial videos designed to help you prepare for your next media interview. Also learn key strategies to help you utilize the media to YOUR advantage, as well as some invaluable tips on what to do and what not to do when you are in front of the Television, radio or print media.

Media interview role plays:
16 "One on One" video role plays specifically highlighting television interview preparation, traps to avoid and how to fast track progress. Brilliant Media Interview Tips.

Publicity boost: Gain free press publicity
A public relations gift. 10 detailed presentations that share the secrets of self promotion. Learn to identify story ideas about you and your business and then learn how to promote those ideas to the media. Publicity through the media can reap major financial rewards. It is a PR must.

Crisis management the fast way: Media training online.
Are you prepared for a crisis? Crisis management the fast way is an 8 video tutorial package that will teach you how to anticipate and prepare for a media crisis, and what to do during a crisis.

Your media policy:
17 lectures guiding you through the process of planning, writing and implementing a media policy for your business. You may want to get free publicity, but be on the alert.
Unlike a crisis management plan, a media policy has broader references. Your company media policy should include the protocols for media interviews, setting up a media conference, writing and sending out a media release, setting up a media unit, choosing your media spokesperson and much more.

Media training starter series offers bonus material:
• Detailed notes
• Quiz questions for information retention
• E-book: 100 media training strategies

Anything to do with PR Public relations or media training is packed into this course. This course is your Online Public Relations friend.

I will leave you with this thought, if you are searching for these term. Free online publicity, Free press publicity, Get free publicity, Marketing your business, Promoting your business online, How to promote, Virgin media training, Training social media, Communication, Interview skills questions, Management of crisis, Crisis communications, PR campaign budget Small business strategies then Media Training starter series is a must.

Remember: When you're in front of the media, it is your chance to promote your business, your product, your sponsor, your brand and yourself.

Who this course is for:
  • Company CEO,
  • Business owner
  • Media manager
  • Publicist
  • PR consultant
  • Author
  • Politican
  • Anyone who deals with the media
  • Anyone who craves free media publcity
  • Improve your marketing skills
  • Improve your entrepeneurial skills
  • Enhance your management and presentation skills
Course content
Expand all 95 lectures 05:48:02
+ Television: The interview
6 lectures 05:40
It does not matter how much you understand your topic, you must still prepare for your media interview. It is important to work out what you want to say, and how you want to say it.
Preview 01:04
The more "on camera" interviews you do, the more confident you will become. However you must always prepare.
Preview 00:58
Once you have viewed the video to the left, click on the link below.

It can take a life time to build personal and professional credibility, but just one poor media interview or an awkward moment to destroy it. Hopefully i survived, but i am still getting over the embarrassment.

Preview 01:01
Do not say anything to the media you do not want reported.
Preview 01:24
If you make a mistake during your media interview, make sure you correct yourself.
Preview 00:35
Saying "no comment" to a reporter is a definite no no.
Preview 00:38

Media Training

Get ready to be tested about the media interview, how the media works and how you can better utilize the media to YOUR advantage.

Television: The interview
6 questions
+ Television: Key techniques
5 lectures 06:20
Television and radio reporters are looking for what we call the "10 second" grab. This is a succinct and descriptive sentence that explains your message in 10 seconds or less.
Preview 02:15
Bridging is a technique that allows you to move from one topic to another.
Preview 02:10
Never offer information to a reporter that you do not want published or broadcast
Controversial information
If you want to be understood, speak as clearly as possible but also speak in every day language.
The use of jargon
If you are reading off notes during an interview you will appear nervous and guilty.

The use of notes

Media training

So you think you know all about the ten second grab, talking in jargon, and bridging, well we'll see won't we?

Television: Key techniques
5 questions
+ Television: Inner secrets
6 lectures 03:18
This is a complete waist of time. Not my course you have purchased, bagging opposition.
Bagging the opposition

You will learn so much by watching and observing.

Observe others
This is dangerous.
Off the record
Reporters live and die for an exclusive.
The exclusive
You will loose friends by doing this.
Getting angry
This is one of the most important lessons of this whole course.
Building relationships

Media training

Ok, you're doing well, so try these questions on for size.

By the way that's me on the left. I am the guy, bad posture, i need to have that seen to.

Television: Inner secrets
5 questions
+ Print
4 lectures 02:07
Make sure you know who your audience is, there's no point in talking about something in a way that doesn't allow those who are reading your story or watching you on the news service to understand what you are talking about.
I have already mentioned this, but do not say anything to a reporter you do not want repeated or broadcast.
On the record
Preparation is always key, no matter what form or media you are interviewed by.
Always prepare
Print interviews can be time consuming, make sure you put enough time aside.

Media training

So you seem to be very up to speed on print interviews, well well well.

4 questions
+ Radio
9 lectures 03:56
Always be courteous to the listener.
Being sarcastic
If you are in the radio studio with the show host, it will generally help with your communication.
Face to face
Unlike TV you CAN take notes into a radio studio to use, during your interview.
Radio notes
Smiling with your voice helps people relate to you.
Smile in the voice
Once you have watched the lecture to the left, click on he video below.
This is what happens when you do not realize the microphone is still live and recording.
It occurred back in 1986, but it is still a great lesson for anyone, particularly me, who says something that is offensive when the microphone is still live.
The secret is to make sure you do not say anything you do not want reported or broadcast.

Live microphone
Do not waste time getting to what you want to trumpet.
Getting to the point
Speak quickly and no one will understand you.
Be aware that your callers can make or break you.
Taking callers
Always refer to the radio host by name.
The name

Media training

Well I also work on radio, in-fact i was once hypnotized on radio, click on the link below to watch .. but please then get back to the quiz.
Mark gets hypnotised
4 questions
+ Visual
5 lectures 01:23
Always look your best.
Check what works for you.
Move around please.
The statue

If you look directly at the camera you will appear insincere.

Where to look

Media training

Right, that's it. I have had it, last chance to stump you.
By the way that's what they call in the business the autocue, it's words in the camera and i am about to read it.

4 questions
Media Training Notes
Download at your leisure
Media Training Notes
31 pages
+ VIDEO COURSE 2: Role Plays
16 lectures 16:38
You must come across as confident.
Selling yourself
Be careful when you are around a microphone.
The live microphone
If you start your media conference talking about how much money your company has lost as a result of the fire, then good luck.
Showing empathy
Get ready for the reporter that asked the negative question.
Negative questions
Do not bend from your original stance.
Unequivical response
The use of a metaphor is a brilliant way to explain complicated issues quickly.
Visual language
I probably should have explained what the word jargon means first, get the picture.
Using jargon
Do not engage with the media unless you know what you are going to say.
Engaging with the media
"There is a view that Mark Aiston does not know what he is talking about" This is an easy statement for reporters to make because they do not need to attribute it to anyone.
Couching the response
The nose region seems to be a problem for a a lot of people, if you know what I mean.
Distracting mannerisms
Never a good idea, As i have previously stated.
Bagging the opposition
If you are not prepared for an interview it can be a disaster.
Be prepared
Some reporters have agendas.
Preconcieved ideas

Some reporters will ask a number of questions in a quick fire manner without you being able to answer each one separately.

Multiple questions

Most people do not like it when a reporter interrupts the talent.

Interupting reporter
The destraction
+ VIDEO COURSE 3: Publicity Boost
11 lectures 30:42

Publicity through the media is far more credible than a commercial that costs you dollars. And you can learn how to gain that publicity for you and your business. And Guess what? It's free.

Do you have great stories about your business and products that you can promote to the media? Half the battle is identifying what the media is looking for.
Identifying story ideas about your business
So the next step is to promote the ideas you have just identified to the media. Most people don't know where to start.
Promoting those ideas to the media
There are so many more ways you can gain free positive media publicity.
More powerful publicity tips

It is key that when you pitch your story to the media you do it properly. And that's what you about to learn now.

Your pitch
Make sure that when you pitch your story to the media, you pitch it to the right media outlets.
Your specific pitch
Learning how to pitch by telephone and email is very important.
Pitch by telephone and email

You would be surprised at how many business owners do not know how to write a media release.

The media release
And social media is also a main player when it comes to pitching your story. But this is not facebook or twitter.
The social media release
Make sure your media kit is up to date.
The media kit
Publicity Boost Notes
Download at your leisure
Publicity Boost Notes
40 pages

Media training

Free publicity through the media is not that difficult to achieve. So I hope you were listening.

Publicity Boost
8 questions
+ VIDEO COURSE 4: Crisis Management For Starters
9 lectures 16:17
This lecture is an introduction to "Crisis management the fast way"

Also please be aware that I have provided some course notes as well. Click below to download them. If the link does not work then you're in your own mini crisis.
Building relations with the media will often help you during a crisis
The media and your crisis
Having a competent crisis management team is crucial
Your crisis management team
You need somewhere to work and prepare material during a crisis
Your crisis management centre
Half the battle is identifying potential issues that your business may face and preparing for them
Identifying your crisis
How you handle a crisis will depend on your team, your experience, and your ability to hold your nerve
Handling your crisis
Interviews during a crisis must be done with empathy
The interview
An inexperienced spokesperson during a crisis can make matters worse
Your spokesperson
Crisis Management notes
Yours to download at your lesure
Crisis Management Notes
25 pages

Media training

Crisis management is key, particularly when you are in the middle of one. Sounds obvious but wait until it happens and you will know all about it

Crisis management
5 questions
+ Module 1
4 lectures 12:03
This is an overview of "Your media policy". After that we're into planning the policy for you
A media policy will take you some time to put together
What is a media policy and why have one?
It has been said time and time again, but if you have a good healthy relationship with the media you will have a better chance of gaining FAIR coverage during your crisis
Dealing with the media
Module One Notes
  • Introduction
  • What is a media policy and why have one?
  • Dealing with the media
  • The spin offs
Module one notes
7 pages