Media Training for Financial Service Professionals
4.2 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,585 students enrolled

Media Training for Financial Service Professionals

Media Training to look great on CNBC and get the quotes you want in the Wall Street Journal
4.2 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,585 students enrolled
Created by TJ Walker
Last updated 6/2020
English
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
23 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 6 articles
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Look comfortable appearing on financial TV shows
  • Creating financial media messages
  • Answering reporters' questions
  • Speaking in sound bites
  • Getting the quotes you want in the financial media
Requirements
  • Students will need to record themselves speaking using a cellphone camera or webcam
Description

Media Training. Imagine you are appearing on CNBC and you are the perfect image of confidence and insight, or a profile of you is on the front page of the Wall Street Journal and every quote is exactly as you planned. Wouldn't it be great to know you can speak to the financial media and get the message you want into the final story?

In this Media Training for Financial Service Professionals course, you will learn how to do the following:

*Look your best on TV

*Create media messages

*Answer financial reporters' questions

*Speak in sound bites

*Get the quotes you want in the final story

This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

This course contain numerous video lectures plus several bonus books for your training library.

TJ Walker has been coaching and media training people on their presentation skills for 30 years. Now, through the power of Udemy's online platform, he is able to give you the same high quality training that he gives in person to CEOs, Fortune 500 executives, and Presidents of countries. Only you can now receive the training at a tiny fraction of the normal fee for in-person training.

How long this course takes is up to you. The longest part of the course involves you speaking on video, critiquing yourself, and doing it over until you like it. But if you get to the point where you love how you look and sound when you present it will be well worth the time spent. And having this skill will save you time for all future media presentations in your life.

You can begin improving your media presentation skills right now. You may have an opportunity to speak out as soon as tomorrow, so why waste another day worried that your media presentation skills are not up to high standards. Enroll in this course today.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

Who this course is for:
  • Financial service professionals who wish to speak to the news media
Course content
Expand all 69 lectures 06:58:36
+ Sharing Your Financial Expertise With the Media
8 lectures 13:16
How to Look Your Best on Financial TV
02:59
Assignment: Testing Your Communication To Make Sure It Works.
01:08
Please Introduce Yourself
00:09

I've listen to you tell me that you found it difficult to upload your homework videos to the Udemy Q and A Section. To make it easier for you to get quick feedback from me and your fellow students, I've created a Facebook page just for my Udemy students.


https://www.facebook.com/groups/559917031170397/?ref=group_browse_new


Please note that this page is just for posting homework and questions related to your course. There will be no promotion or selling of any kind by me or any students in this forum. And please note, that you are in no way required to join this page or post your videos to Facebook. You can simply use the Udemy Q and A section here if you prefer.


https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

Exciting New Update to this Course
01:28
+ How to Look Your Best on Camera
10 lectures 22:39
How to Apply Makeup
04:00
How to Sit for TV Interviews
02:03
How to Use Your Eyes
02:29
How to Move Your Head
02:05
How to Move Your Body
01:44
How to Smile for TV Interviews
02:40
How to Move Your Hands
02:33
How to Sit in Your Chair
01:12
How to Dress
02:51
Video Record and See Your Improvement
01:02
+ Messaging
12 lectures 16:57
Your Questions Can Be Answered Right Now
00:06
How to Frame a Media Message
02:08
A Media Message Answers All Basic Questions
01:12
Media Messages Must Be Interesting to Reporters
01:36
Media Messages Must Resonate with Media Audience
01:44
Your Media Message Needs to Benefit You
01:22
Three is the Perfect Number
01:42
Venn Diagram
01:51
Have a Positive Message
01:06
Add Quantifiable Results
00:47
What Problem Are You Solving?
01:02
Assignment - Create Your Own Media Message
02:21
+ Answering Questions in Media Interviews
11 lectures 22:19
How to Answer Questions in Media Interviews Overview
01:47
Answer One Question at a Time
01:55
Keep Your Eyes on Your Messages
01:39
Do Not Repeat Negative Words
01:03
Tell Reporters 'I don't Know'
02:38
Always Be Moving Toward Your Message Points
00:56
Give Brief Answers
01:41
Aim for All Three Messages in Every Answer
04:02
Re-Write the Reporter's Questions
03:30
Don't Add One More Thing
01:39
Don't Try to Control the Interview
01:29
+ Sound Bites
17 lectures 26:52
What is a Sound Bite Overview
03:20
Sound Bites Bold Action Words
00:49
Sound Bites Reporters Love Cliches
01:40
Sound Bites Emotion
00:51
Sound Bites Give Specific Examples
00:37
Sound Bites Absolutes
00:42
Sound Bites Attacks
02:02
Sound Bite Tools Humor
01:15
Sound Bite Tools Analogies
00:44
Sound Bite Tools Pop Culture References
00:41
Three Easiest Sound Bite Tools
01:31
Reflections on Sound Bites
01:21
The five outcomes of every media interview
02:33
Sound Bite Homework
00:50
Sound Bite Practice
01:14

Attached is a check list for grading yourself.

Final Interview Practice
01:39
Update - You Should Get on the TikTok App Now
05:03
+ Closing Thoughts
2 lectures 02:20
Conclusion
00:54
Time to Give TJ a Piece of Your Mind
01:26
+ Extra Reading
5 lectures 03:48
Media Training A to Z
199 pages
Media Training Success
34 pages
1001 Ways to Wow the Media
72 pages
Here Is How You Can Get your Certificate of Completion for this Course
03:12
Final Bonus Lecture re Future Courses and Learning Opportunities
00:35