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87 students
Media Planning For Online And Offline Business
Developing media plan, Media scheduling, Media buying, Media synergy, Ways to crete media kit etc.
Created byEric Yeboah
Last updated 3/2026
English
What you'll learn
- learn how to develop the media plan
- Understand how to schedule media
- Understand media buying
- Learn how media is use synergistically
- Ways to create media kit
Explore related topics
Course content
8 sections • 21 lectures • 1h 4m total length
Requirements
- no requirement just have a business interest
- Desire to learn more about media planning
Description
Understanding the media is very fundamental to the planning of any media campaign, the media angle of communication is being taken for granted, poor media planning will lead to poor communication outcome which is a total cost and lost to the organisation.
Businesses need to develop effect media plan to get the needed results of their adverts. Its vital to properly schedule your media in an effective way for greater impact and result. Media buying is very key to the success of the promotional campaign hence competent people need to be used for greater results. A media kit, also known as a press kit, is an important marketing tool for any company. Small businesses and nonprofits benefits from having a professional media kit prepared to send to journalists and trade publications. Put together a traditional paper kit to distribute at trade shows or a digital press kit to email to contacts and publications. Then keep it updated as your compan grows. In planning your media kit ou need to determine the format traditional corporate medi kits are physical folders containing copies of marketing materials. Digital kits are designed to publish on the web or email to journalist or prospect advertising client. Phsical press kits are useful for distributing at trade shows, an online media kit is typically a single web page that links to all the appropriate information.
Who this course is for:
- everybody, students, business people, professionals, self employed, managers, directors, companies,