Media Monitoring: Guide to Online Reputation Management

Learn essential media monitoring and social listening skills for effective online reputation management
Free tutorial
Rating: 4.5 out of 5 (201 ratings)
3,703 students
37min of on-demand video

Online reputation management
Media monitoring
Social listening
Social media monitoring
Reputation management
Sentiment analysis
Competitor analysis
Public relations


  • No requirements, but some experience in marketing, branding or public relations is recommended.



This class will show you the fundamentals of media monitoring, which is a common strategy used in PR and reputation management. Designed for beginners, no previous knowledge or experience working with media monitoring or social listening tools are necessary. We’ll take it from the top and introduce you to the basics of media monitoring, going over core concepts (like sentiment analysis) and important details (including how to filter for the most relevant results) that are essential to the very fundamentals of media monitoring.

What you’ll learn

By the end of this course, you’ll have the skills you need to:

  • Monitor various media platforms (social media, podcasts, discussion forums, blogs, news sites, review sites, etc.) for public mentions of your brand

  • Identify key topics that tend to come up alongside mentions of your brand

  • Measure the positive and negative feelings that people have toward your brand

  • Recognize the signs of a potential PR crisis

  • Compare the strength of your reputation with that of competing brands

What you’ll need

  • Computer or laptop

  • Internet connection

  • Media monitoring tool

All you need is a computer or laptop and an Internet connection to take this class. I’ll be using Brand24 to show you how to do everything mentioned above — to keep things consistent and clear, you may also want to follow along using Brand24 (the free trial lasts for 2 weeks, which is definitely enough time for you to learn the skills in this course).

The short media monitoring exercises after each video (apart from the introduction) will help you develop all the media monitoring skills that you gain from this class, as we work through each section together. If you have any questions, just let me know!

Who this course is for:

  • Marketing professionals who are interested in media monitoring and reputation management
  • PR professionals who are interested in reputation management
  • Branding professionals who are interested in managing and protecting their brand reputation


Digital Creative at Brand24
Chia-Luen Lee
  • 4.5 Instructor Rating
  • 201 Reviews
  • 3,703 Students
  • 1 Course

Hi! I’m Chia and I'm a Digital Creative at Brand24. Producing videos to help teach people about media monitoring and digital marketing is how I spend most of my time.

As someone who also loves to learn new things, there's nothing I appreciate more than when a complicated concept can be explained in a way that is really easy to understand… so I like to apply this to my own videos too.

Whenever I share knowledge, I try to explain big topics by breaking them down into small and simple chunks of information. It’s what I do best — hope you’ll agree!

When I’m not making videos, you’re likely to find me entertaining my cat, trying “weird” vegan recipes and reading “cool” sci-fi novels.

To see what I’m currently working on, just check out our YouTube channel. I try to update the #ChiaExplains playlist regularly with useful tips and information on media monitoring, social media marketing, digital strategies and more...

You can also connect with me on any of the other social platforms linked here ;-)

Thanks for reading this — and for taking my class. Happy learning ~

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