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Media Mastery

The complete guide to utilising video media to enhance your business
Rating: 4.9 out of 54.9 (5 ratings)
31 students
Created by Kale Brock
Last updated 6/2018
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Effectively engage with the camera, have a great knowledge of video structure and production strategy.
  • Know the appropriate platforms for different types of videos
  • Use their voice, words and body language to improve viewer engagement
  • Write awesome scripts for product launches, business profiles or personal profiles
  • Become an efficient video producing champion!

Requirements

  • A smartphone and a computer at beginner level.

Description

Have you always wanted to create powerful, inspiring and engaging videos to improve your online presence? Have you ever wondered how you can create massive growth through authentic online interaction with clients using the incredibly powerful medium of video? 

According to the Aberdeen Group, those businesses who use video to engage with customers grow on average 49% FASTER THAN THOSE WHO DONT!!

According to Facebook, users are now spending over 100 million hours watching video daily!! In fact there is on average over 8 billion video views on Facebook every single day! Video posts actually have a 135% increased exposure rate on Facebook than photo posts!

In this interactive, fun, online course taught by TV Presenter & Producer Kale Brock, you'll walk away with the fundamental skills required to independently start producing your own engaging online content. 

Throughout the course Brock gives you templates to use for all your video productions - from writing the script to presenting comfortably & engagingly to camera. 

Over 6 modules, you'll start to own your unique style of presenting & be on your way to creating masterful, inspiring videos for your brand. 

Who this course is for:

  • Anyone who wants to improve their on-camera performance and the quality/strategy of their video production.
  • Anyone who wants to engage more with their customers via awesome video content
  • Anyone who's studying media & communication
  • Anyone who has a business, product or message they want to share with the world

Course content

7 sections • 39 lectures • 1h 46m total length

  • Preview03:10
  • The Power Of Storytelling
    00:52

  • Preview00:32
  • Important Terminology
    05:40
  • Do You Need A Script?
    02:24
  • Define Your Audience
    02:24
  • Define Your Medium
    01:18
  • The 5 Ws
    03:31
  • Script Structure
    08:37
  • Preview03:00
  • A Simple Practice Video
    01:44
  • Review This Section
    00:15

  • Introduction To This Section
    00:10
  • Matching Energy With Message
    03:12
  • Eyeline
    02:12
  • Making Friends With The Lens
    03:23
  • Body Language: What Do I Do With My Hands?
    03:08
  • Voice
    04:17
  • Preview02:54
  • Review This Section & A Challenge!
    00:47

  • Preview00:35
  • Important Terminology
    02:09
  • The Set Up
    04:57
  • Preview02:28
  • Focus
    01:38
  • Audio
    04:08
  • 2 Takes & Pauses
    02:53
  • The Set Up - Terminology
    9 questions
  • Review This Section & A Challenge!
    01:50

  • Introduction To This Section
    00:39
  • Important Terminology
    01:14
  • Editing Programs
    01:37
  • Music For Your Videos
    01:42
  • Editing Example - selling the pen
    18:53
  • Flow
    03:00
  • Review This Section
    00:36

  • Preview00:27
  • The Strategy
    02:35
  • Review This Section
    00:32

  • Thankyou for being here!
    00:41

Instructor

Kale Brock
TV Presenter
Kale Brock
  • 4.2 Instructor Rating
  • 498 Reviews
  • 3,067 Students
  • 6 Courses

Kale Brock is a journalist & researcher in the area of gut health & primal living. With qualifications as a Health & Exercise coach, Kale has worked in the health and wellness industry since 2007 alongside some of the best naturopaths and health personalities in Australia. Kale has a passion for researching and sharing health information with the public through workshops, seminars & a huge body of online content. He shares a well-rounded and practical healing approach which has seen thousands of normal people achieve abundant health.

He has worked as a TV presenter, a public speaker, health and exercise coach, personal development strategist, & is an inspiring and entertaining speaker.

After overcoming his own serious health issues as a teenager using nutrition and lifestyle tools, Kale developed a passion for researching and sharing health information with the public, particularly within the area of probiotics and gut health.

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