Media Mastery
5.0 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
26 students enrolled

Media Mastery

The complete guide to utilising video media to enhance your business
5.0 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
26 students enrolled
Created by Kale Brock
Last updated 6/2018
English
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 7 articles
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Effectively engage with the camera, have a great knowledge of video structure and production strategy.
  • Know the appropriate platforms for different types of videos
  • Use their voice, words and body language to improve viewer engagement
  • Write awesome scripts for product launches, business profiles or personal profiles
  • Become an efficient video producing champion!
Requirements
  • A smartphone and a computer at beginner level.
Description

Have you always wanted to create powerful, inspiring and engaging videos to improve your online presence? Have you ever wondered how you can create massive growth through authentic online interaction with clients using the incredibly powerful medium of video? 

According to the Aberdeen Group, those businesses who use video to engage with customers grow on average 49% FASTER THAN THOSE WHO DONT!!

According to Facebook, users are now spending over 100 million hours watching video daily!! In fact there is on average over 8 billion video views on Facebook every single day! Video posts actually have a 135% increased exposure rate on Facebook than photo posts!

In this interactive, fun, online course taught by TV Presenter & Producer Kale Brock, you'll walk away with the fundamental skills required to independently start producing your own engaging online content. 

Throughout the course Brock gives you templates to use for all your video productions - from writing the script to presenting comfortably & engagingly to camera. 

Over 6 modules, you'll start to own your unique style of presenting & be on your way to creating masterful, inspiring videos for your brand. 

Who this course is for:
  • Anyone who wants to improve their on-camera performance and the quality/strategy of their video production.
  • Anyone who wants to engage more with their customers via awesome video content
  • Anyone who's studying media & communication
  • Anyone who has a business, product or message they want to share with the world
Course content
Expand all 39 lectures 01:46:07
+ Introduction
2 lectures 04:02

Welcome to Video Marketing Mastery. 

Preview 03:10
The Power Of Storytelling
00:52
+ Writing The Script & Video Prep
10 lectures 29:25
Important Terminology
05:40
Do You Need A Script?
02:24
Define Your Audience
02:24
Define Your Medium
01:18
The 5 Ws
03:31
Script Structure
08:37
A Simple Practice Video
01:44

Let's review this section.

Review This Section
00:15
+ Presenting To Camera
8 lectures 20:03
Introduction To This Section
00:10

What is your target audience? Doesn't mean video only goes to them but who are you trying to inspire to action? Older generations will appreciate slower feel, more traditional, whereas younger people will appreciate a faster, less conventional approach. 

Matching Energy With Message
03:12
Eyeline
02:12
Making Friends With The Lens
03:23
Body Language: What Do I Do With My Hands?
03:08
Voice
04:17
Review This Section & A Challenge!
00:47
+ Getting Technical - The Gear
8 lectures 20:38
Important Terminology
02:09
The Set Up
04:57
Focus
01:38
Audio
04:08
2 Takes & Pauses
02:53

Let's test out your recollection of the important terminology in this section. 

The Set Up - Terminology
9 questions
Review This Section & A Challenge!
01:50
+ Editing
7 lectures 27:41
Introduction To This Section
00:39
Important Terminology
01:14
Editing Programs
01:37
Music For Your Videos
01:42
Editing Example - selling the pen
18:53
Flow
03:00
Review This Section
00:36
+ Thankyou & Congrats!
1 lecture 00:41
Thankyou for being here!
00:41