MEDIA MASTERY - How to get into the Media and Press
What you'll learn
- How to get in front of the Media
- How to acquire more traffic and exposure for your business
- Why the press is your friend
- Discover the impact a good PR campaign brings to your business
- Strong desire
- A story worth sharing
- A willingness to look at events differently
The newsroom is always on the lookout for a new story.
You are full of stories. Now all you have to do is figure out how to position and craft your stories so that reporters are banging down your doors looking for the inside scoop that only you can bring them.
In this exciting, fast-breaking series of lectures, Ricky Shetty and Scott Paton share how they leverage the media to enjoy thousands and thousands of dollars worth of free TV, Radio and print advertising by giving reporters what they want.
You will discover:
The difference between traditional media and new media
How to create your unique story
Writing an irresistible pitch letter
And much more...
The release should be written on the company letterhead, with the words “Press Release” or “News Release” at the top left corner of the page. Below this, indicate when the information is available for publication. The term “immediate release” means the information is ready to publish and can be used by journalists as soon as they receive it.
Occasionally, you might want more time to gather other information, or would prefer that the journalist publish the announcement at a later date. In this case, use the term “under embargo until” followed by the embargo date, which is when you will allow the journalist to publish the information. Put the press release date below the “immediate release” or “under embargo until” statement. Always include contact information for the journalist’s reference, preferably at the top right corner.
Write the body of the press release using news writing techniques and style. Be sure to include a headline; you also may include a subheadline. Provide a dateline, followed by the summary lead.
Don't delay. Enrol today!
Who this course is for:
- Small Businesses
- NGO's and Non-Profits
- Udemy Instructors
Scott Paton has been podcasting since the spring of 2005. He has executive produced and/or co-hosted over 45 podcasts. An internationally renowned speaker, Scott has presented to audiences from London, England to Sydney, Australia, from Vancouver, BC to New York, NY, from LA to Rwanda. Thousands of entrepreneurs and NGO's have changed their public engagement strategies based on Scott's sharing. We hope you will, too!
Scott has over 640,500 students from 199 countries taking at least one of his 100+ courses.
Scott joined Udemy in 2013. In late 2014, one of his clients inspired him to make a video course on Podcasting. He revisited Udemy and got very excited at the potential. After his course went live, Scott told his clients and many decided to make courses but needed help, so he has become a co-instructor with them, while continuing to support and build his own courses. His co-topics all include areas of life-long learning by Scott, including Futures Trading, Alternative Health, EFT, and Relationships.
Ricky is a passionate global entrepreneur and digital nomad running several successful businesses and making multiple streams of online income (including Business Coaching, Mastermind Groups, Online Video Courses, Sponsored Blog Posts, YouTube Ad Revenue, Kindle Books, Affiliate Marketing, and Virtual Summits).
One of Ricky's most well-known brands is the popular family travel website Daddy Blogger, where he is writing about his current #DaddyBloggerWorldTour with his wife and 3 young kids. Their family is currently travelling around Asia. Ricky has been to over 80 countries on 6 continents and his goal is to be the FIRST FAMILY to visit every country in the world!
Ricky is passionate about giving back and making difference so please contact Ricky to help you make your Travel Dreams come true!!
Research published this year by Harvard and Stanford Business Schools suggests that health problems associated with job-related anxiety account for more deaths each year in the US than Alzheimer’s disease or diabetes. It is likely that the same is true in the UK.
The combination of the Amazon story and the recent study into the impact of work-related stress means that there are important questions that all organisations should ask themselves.
These include: What type of management culture do we foster? What informal conflict management techniques do we offer to foster healthy workplace relationships? What are we doing to enable people at work to enjoy their jobs and thrive, both psychologically and physically?
Scott teaches non-violent communication techniques that help managers live healthier productive lives.