MEDIA MASTERY - How to get into the Media and Press
4.2 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,082 students enrolled

MEDIA MASTERY - How to get into the Media and Press

Discover how to get thousands in free advertising
4.2 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,082 students enrolled
Last updated 1/2019
English
English [Auto-generated]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to get in front of the Media
  • How to acquire more traffic and exposure for your business
Requirements
  • Strong desire
  • A story worth sharing
  • Imagination
  • A willingness to look at events differently
Description

The newsroom is always on the lookout for a new story.

You are full of stories. Now all you have to do is figure out how to position and craft your stories so that reporters are banging down your doors looking for the inside scoop that only you can bring them.

In this exciting, fast-breaking series of lectures, Ricky Shetty and Scott Paton share how they leverage the media to enjoy thousands and thousands of dollars worth of free TV, Radio and print advertising by giving reporters what they want.

You will discover:

  • The difference between traditional media and new media

  • How to create your unique story

  • Writing an irresistible pitch letter

  • Case studies

  • And much more...

Don't delay. Enrol today!

Who this course is for:
  • Entrepreneurs
  • Small Businesses
  • Coaches
  • Podcasters
  • NGO's and Non-Profits
  • Udemy Instructors
Course content
Expand all 13 lectures 01:39:05
+ Introduction
4 lectures 28:17

What to expect in this course. Ricky Shetty and Scott talk about how they leverage the media to grow their brands.

Preview 05:28

What is the Media looking for? What do you have? One or more stories! You have to learn how to express your story in a way that attracts the Media to want to share your story to their listeners, viewers, or readers... for free!

Preview 02:25

Ricky shares what the Media is for the purposing of this course and opens your eyes to opportunities that lie therein.

WHAT IS THE MEDIA?
06:09

a) 100% FREE Marketing 
b) Position Yourself as an Expert
c) Get more Leads and Clients 

WHY IS GETTING ON THE MEDIA IMPORTANT
14:15
+ HOW DO YOU GET INTO THE MEDIA?
6 lectures 01:00:21

1) What makes your story unique?
2) Figuring out your WHY
3) Send us your Story (and we will give you feedback)

CREATING YOUR STORY
11:41

1) Writing a Press Release
2) Finding out WHO to Contact
3) Creating your IDEAL Media List 

WRITING YOUR PITCH TO THE MEDIA
12:31

1) How Often to Follow Up
2) Ways to Follow Up
3) Why Follow Up will lead to more Interviews 

FOLLOW UP, FOLLOW UP, FOLLOW UP
08:36

1) Use the Logos on your Branding 
2) Put your Interviews on your YouTube Channel
3) Leverage one Media Outlet to get more Media Interviews 

Preview 14:07

Rotary Presidents and public works

Make News
05:29

How Ricky has been on the Front Page of the Province, featured in all the major Canadian Newspapers, interviewed by all the major TV Stations in Vancouver, and now has been interviewed by over 70 Podcasts globally. All of this media coverage has been one of the major reasons I have built up a successful brand. Now, I want to help others get into the media too! :)

Case Studies
07:57
+ Conclusion
3 lectures 10:27
Wrap Up
05:15

You can help your fellow students by leaving a Review of this course. The Review lets your fellow students make the decision to take the course or not. It helps them understand how your experiences in the course helped you become more charismatic, and then they can decide if they want to follow in your footsteps.

Help Your Fellow Students
00:14
[Bonus]
04:58