Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS CompTIA Security+ Microsoft AZ-900
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Personal Development Mindfulness Personal Transformation Life Purpose Meditation CBT Emotional Intelligence
Web Development JavaScript React CSS Angular PHP Node.Js WordPress Vue JS
Google Flutter Android Development iOS Development React Native Swift Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
Microsoft Power BI SQL Tableau Business Analysis Data Modeling Business Intelligence MySQL Data Analysis Blockchain
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Business Plan Startup Online Business Freelancing Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee
Marketing Marketing Fundamentals MBA

Complete MBA course : Marketing and business Strategy

Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.
Bestseller
Rating: 4.3 out of 54.3 (556 ratings)
44,938 students
Created by Navdeep Yadav
Last updated 3/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Basic Marketing basics like SWOT,4Ps & 7Ps and STP.
  • Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
  • Various marketing channels used by companies
  • How to do sales and marketing of your product
  • Amazon 3 key service business strategy to dominate the retail market.
  • Unit economics matrix like Customer acquisition cot and customer life time value.
  • Pricing strategy like Price Penetration, Price Bundling, and Price Skimming
  • Problem with Aggregators, Platform business and Network effect
  • Business strategy used by startups.
  • Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc
  • How product recommendation engine of Netflix and amazon works
  • Horizontal and vertical strategy used by Samsung
  • Strategy used by market leader, market follower and Challenger

Requirements

  • A fresh mindset and curiosity of learning is more than enough

Description

Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.

This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different section like Marketing Basics Overview ,Marketing insights and analysis, Branding and communication and Business Strategy and will cover all the all the important topics of  Marketing in MBA. The last section of the module will further help you in understanding various strategy used by companies

1. Marketing Overview

  • What is marketing?

  • Demand wants and needs & Maslow's hierarchy of needs

  • How money flows in modern Economy

  • STP (Segmentation targeting and positioning)

  • Marketing Mix i e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.

  • SWOT analysis

2.Marketing insights and analysis

a) Analyzing Consumer

  • Generation characteristics

  • The adoption curve for any product or service

  • How Customer Insights helps in segmenting and targeting

b) Designing SAAS and Sales funnel

  • Why SAAS is special

  • Designing a SAAS startup

  • Understanding Customer lifetime value, Customer Acquisition cost, Unit economics for startups

  • what are Marketing Funnel/Sales funnel for a product

c) Business analysis

  • Product and market segmentation

  • Communication channels

  • Marketing funnels

  • Unit economics

d) Marketing Information System

  • Types of data

  • Recommendation engine

  • What is Marketing Intelligence system

  • Types of data used in MIS

  • Data-driven recommendation engine

  • How does a recommendation engine work?

3.Marketing communication and branding

  • What is branding and advantages of branding?

  • Types of branding?

  • Tesla brand positioning and Product differentiation using POP and POD (perceptual map)

  • Emotional branding and Brand mantra(Communicate simplify and inspire)

  • Brand equity (Perception, preference, and behavior)

  • BAV model and brand resonance model

  • Brand revitalization

  • Line extension product extension and category extension

  • Brand dilution

  • Service marketing  Service marketing triangle

4.Business Strategy (Sales and Expansion)

  • What is a business strategy  Why do we need it

  • Market structure(leader, challenger, follower, and nickers strategy )

  • Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)

  • Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)

  • Follower strategy (product imitation, conscious parallelism cloner, imitator and adapter)

  • Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.

  • Amazon killing competition strategy using diversification

  • Apple ecosystem strategy

  • Lenskart omnichannel integration

  • Product life cycle

  • Expanding the market share pie using the Ansoff matrix

  • Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)

  • Zero cost marketing strategy

Who this course is for:

  • Business graduate from college.
  • Budding Entrepreneur and startup founders
  • Engineer curious to learn some MBA concepts

Course content

7 sections • 52 lectures • 5h 18m total length

  • Preview01:49
  • Preview08:19

  • Module Overview
    02:39
  • Topic 1 Demands, Wants and Needs
    06:37
  • Topic 2 How money flows in the modern economy
    07:08
  • Topic 3 STP Analysis
    16:50
  • Topic 4 4P's and 7P's of Marketing
    04:59
  • Topic 5 Service bundling
    03:33
  • Topic 6 SWOT Analysis of Amazon
    05:02

  • Marketing Insight Module Overview
    02:37
  • Topic 1 Generation Characteristic
    03:58
  • Topic 2 Technology Adoption Curve
    05:37
  • Topic 3 Communication Channels
    05:47
  • Topic 4 Product Marketing Strategy
    04:47
  • Topic 6 Instagram marketing and unit economic
    08:04

  • Branding and Product Development Module Overview
    02:55
  • Topic 1 Brand mantra Vs Brand Slogan
    04:59
  • Topic 2 Brand Attributes
    06:44
  • Topic 3 Benefits of Branding
    04:04
  • Topic 4 How to Leverage brand image
    03:50
  • Topic 5 Keller's brand equity model
    08:23
  • Topic 6 Product branding Vs Company branding
    07:25
  • Topic 7 Difference between Product extension and Line extension
    05:36
  • Chapter 8 How Tesla developed a good brand image using POD
    08:03

  • Topic 1 What is SAAS, IAAS,BAAS and PAAS
    09:37
  • Topic 2 Why SAAS is so special ?
    04:26
  • Freemium Business Model ?
    10:57
  • Topic 3 Building University management SAAS
    05:44
  • Topic 4 Unit Economics of SAAS
    10:56
  • Topic 5 MIS and Types of data in MIS
    05:30
  • Topic 6 How Recommendation Engine works
    07:17

  • Business Strategy Overview
    02:25
  • Topic 1 Functional Level Strategy
    02:21
  • Topic 2 Market Structure
    04:25
  • Topic 3 Porter Five Force Model
    05:27
  • Topic 4 Market Follower Strategy
    02:53
  • Topic 5 Market Challenge Strategy
    06:43
  • Preview02:30
  • Topic 7 Economy of Scale and Economy of Scope
    02:40
  • Topic 8 BCG Matrix of Apple
    02:55
  • Topic 9 Amazon business model
    22:42
  • Topic 10 Amazon Fulfillment Center and Supply chain
    02:02
  • Topic 11 Amazon Investment
    02:43
  • Topic 12 Apple Customer Experience Strategy
    03:54

  • Startup Basics Overview
    03:56
  • 2.Why Government Supports the Startup
    07:16
  • Preview06:32
  • Types of Legal Entity
    08:35
  • Types of business model in startup?
    07:51
  • How B2B and B2C startups are different ?
    06:46
  • Masterstroke with Business Model Canvas
    10:15
  • Startup funding Basics
    09:29

Instructor

Navdeep Yadav
Product Manager and an MBA Graduate
Navdeep Yadav
  • 4.4 Instructor Rating
  • 1,027 Reviews
  • 66,911 Students
  • 3 Courses

I am Navdeep an MBA graduate from IBS Hyderabad. I worked at various startups as a Product Manager and  Marketing consultant. I am closely related to entrepreneurship and did Mentorship at some incubation and Accelerators center in order to help various companies to build new products, business model and various features to enhance the customer experience.

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.