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MBA ASAP Understanding Financial Statements
Role Play
Rating: 3.3 out of 5(9 ratings)
57 students

MBA ASAP Understanding Financial Statements

Reading, Understanding, and Analyzing Financial Statements for Non Financial Professionals
Created byJohn Cousins
Last updated 7/2025
English

What you'll learn

  • Hone new skills online with expert faculty.
  • You will learn how to use financial statements and properly evaluate any firm's financial health, to instantly determine if a firm is a strong or weak.
  • At the end of my course, students will be able to read and understand an Annual Report.
  • You will be able to read, understand and analyze financial statements.
  • You will know the major components and structure of a Balance Sheet and what they mean.
  • You will know the major components and structure of an Income Statement and what they mean.
  • You will know the major components and structure of a Cash Flow Statement and what they mean.
  • You will understand how these three financial statements interconnect and flow and how they convey the health and operations of a company.
  • You will understand the difference and the importance between Profit and Cash in a business.
  • You will know how to analyze financial statements and how to compare the performance of different companies or a company over time.
  • This course is a great introduction or review of the core principles of Accounting and Corporate Finance.
  • Being able to read and understand financial statements is a fundamental skill to understanding how businesses function.
  • Finally understand the numbers side of Business. Financial Literacy matters to your career and success
  • Since financial statements are the end product of accounting, understanding them provides the context for understanding accounting.

Course content

22 sections98 lectures6h 49m total length
  • Introduction to Financial Statements Lecture1:31

    The Most Important Finance Job

    The most important set of tasks that a CFO (Chief Financial Officer) has is the oversight, management, and preparation of financial statements.  Financial reporting with financial statements happens regularly, at least every quarter and once a year for audited financials.  Once you complete a set of financial statements, you are working on the preparation of the next set. 

    Becoming intimately familiar with financial statements and how they are interconnected and flow is the critical skill set for corporate finance.   

    Financial statements also underlay Discounted Cash Flow analysis, NPV, IRR, and all the valuation techniques of finance.  We will now spend some time thoroughly understanding financial statements.


    Intro to Financial Statements

    • What are financial statements?

    • The 3 Financial Statements:

    • Income Statement

    • Balance Sheet

    • Cash Flow


    Understanding Financial Statements   

    When you have completed this section of MBA ASAP, you will have a solid understanding of Financial Statements and you will be able to draw meaningful conclusions from their contents.  This knowledge can be highly impactful for the quality of your career, job prospects, and life.   

    Financial Statements are the basic language of money and business. Everyone should have a basic understanding of Financial Statements: what they are and what information they provide.  It’s a competency that can open up opportunities and vistas that are closed off otherwise.        

    Executives like the CEO, COO, and CFO routinely share and discuss financial data with marketing, operations, and other direct reports and personnel within an organization.  They also compile and share financial information with stakeholders outside the firm such as bankers, investors and the media.    

    But how much do you really understand about finance and the numbers? A recent investigation into this question concluded even most managers and employees don’t understand enough to be useful. Check out the quiz in this section to see how you stack up.  I will offer the quiz again at the end of the course so you will be able to gauge how your level of financial competency has improved.    

     

    Three Main Financial Statements   

    There are three main financial statements and they are linked together to provide a picture of the financial position and health of an enterprise. They represent the end product of accounting, meaning they are the reports generated by accounting covering all of the transactions of a company.   

    The three basic financial statements are the   

    • Balance Sheet: which shows firm's assets, liabilities, and net worth on a stated date   

    • Income Statement: also called profit & loss statement or simply the P&L: which shows how the net income of the firm is arrived at over a stated period, and    

    • Cash Flow Statement: which shows the inflows and outflows of cash due to the firm's activities during a stated period.    

    Knowing how to read and understand financial statements is a business skill you can’t ignore. It can help working your way up the corporate ladder by communicating with others in your company and understanding the big picture.  It is also a useful skill in order to understand where your efforts and work can make the most impact.    

    When you are thinking about possibly changing jobs and working for a company you can check their financials and make sure they are a healthy organization.  If you are considering starting your own company you will need to have financials prepared by your accountant in order to talk to investors, bankers and vendors.    

    If you want to invest wisely in the stock market, analyze the competition or benchmark your performance, you can look up the financials of any publicly traded company at the Securities and Exchange Commission website’s’ EDGAR filings and get an idea of how they are doing.  Check out any public company’s most recent 10K filing there.  A 10K is the Annual Report of the company and its most important business and financial disclosure document.          

    Next we will go over each of the financial statements individually and how they are interrelated.  You will find lots more information in the books and other downloadable documents that accompany this course.

  • Introduction Financial Statements2:14

Requirements

  • There are no prerequisites for this course. To begin, I recommend taking a few minutes to explore the course site and get a feel for the material we’ll cover in each section.

Description

The smartest people invest heavily in their education and skill development, recognizing that their human capital is their most marketable resource.
Skills are the most valuable thing you can acquire in this lifetime because they keep compounding until the day you die.

Without understanding Finance you will struggle as a leader.


Can you truly run a business without a deep understanding of your financial numbers? The answer is a resounding no. Let's explore the potential pitfalls of this approach...


Imagine your business as a competitive sports team. Just as a coach needs to understand each player's strengths and the dynamics of the game to win, mastering your financial numbers is essential for driving your business to victory.


With my expertise in business and mathematics, I'm here to guide you in developing a winning financial strategy. Together, we'll unravel the intricacies of your finances, empowering you to make confident, informed decisions that drive your business forward.


Ready to make the leap?


Critical Strategies for Leveraging Financial Insights:

- Demystify Your Revenue Streams: Gain a precise understanding of how your business earns profit, much like knowing the strengths and weaknesses of your team. This knowledge of revenue inflows and associated costs will enhance profitability and operational efficiency.

- Focus on Gross Profit: Recognize that gross profit is more than a number; it's the backbone of your business, supporting all other activities and facilitating future planning and investments, just as a strong defense supports a winning team.

- Smart Allocation of Budgets: Use your understanding of gross profit to allocate funds to critical expenses like rent and payroll intelligently, ensuring they support rather than hinder your growth. It's like strategizing your resources to strengthen the key players in your team.

- Strategic Marketing Investment: Learn the art of budgeting for marketing. Determine the optimal amount to invest in attracting new customers, which is crucial for expanding your market reach without compromising operational funds, similar to how a coach invests in training to improve the team's performance.

- Utilize Numbers to Propel Growth: Move beyond maintenance; use financial insights strategically to drive your business to new heights. Armed with this knowledge, you'll make informed decisions that enhance growth and enable seizing new opportunities, much like a coach uses game statistics to refine strategies and achieve victories.


Let's use these insights to sustain and significantly amplify our business success. Let's win together!


You will learn how to use financial statements and properly evaluate any firm's financial health, to instantly determine if a firm has a strong or weak balance sheet and evaluate profitability. You will know how to calculate financial ratios, and you will understand what the financial ratios mean and what to notice.

Don't let lack of financial intelligence stop you from getting ahead.

“Business is always evolving especially with advances in technology. Business and technology topics can be new and novel or difficult to understand. John has the ability to frame and present business topics in a way where the audience feels like they can quickly grasp concepts, define strategy, and begin to execute.”

I’m proud to say that the National Association of Certified Valuators and Analysts are using MBA ASAP 10 minutes to Understanding Financial Statements as a pre-read to their Business Valuation Certification Program. Get your copy of this book included as part of this course and level up your financial literacy!

Being able to read and understand financial statements is a fundamental skill to understanding how businesses function. Since financial statements are the end product of accounting, understanding them provides the context for understanding accounting. Mastering this skill will help you become a better manager.    

Being able to read financial statements will also help you make better investment decisions in the stock market because you will be able to get meaningful information out of an Annual Report or a 10K.   

If you are an entrepreneur planning a start up then understanding financial statements is critical for your credibility as you meet with angel investors, bankers, and VCs.    

The tax law is a series of incentives for entrepreneurs and investors.

The tax laws favor entrepreneurs and investors. That’s because entrepreneurs and investors generally put money into the economy to produce rather than consume.

But, paying taxes is less expensive than failing at business. Be sure to get educated before you begin.

Start acting like an entrepreneur or an investor. That means the first thing you need to do is to increase your financial intelligence by investing in financial education.


Why take this course?  Finally understand the numbers side of Business.  Financial Literacy matters to your career and success   Senior executives routinely share and discuss financial data with marketing directors, operations chiefs, and other direct reports. But how much do those managers really understand about finance and the numbers? A recent investigation into this question concluded most managers understand not enough to be useful.  Asked to take a basic financial-literacy exam—a test that any CEO or junior finance person should easily ace—a representative sample of U.S. managers from C-level executives to supervisors scored an average of only 38%.   Lack of financial literacy matters and impacts an organizations ability to optimally perform. Those who can’t speak the language of business can’t contribute much to a discussion of performance and are unlikely to advance in the hierarchy or reach their full potential.   Does a lack of financial literacy matter? From a managers’ point of view, it surely does. Those who can’t speak the language of business can’t contribute much to a discussion of performance and are unlikely to advance in the hierarchy. They may get caught off guard by financial shenanigans, as many employees at Enron were.    

They also are unable to gauge the health of a prospective or current employer.  The CFO of a small manufacturing company often asks candidates for engineering positions whether they would like to review the past two years of the company’s financials. None yet have taken him up on the offer—knowing, perhaps, that they could make neither head nor tail of the statements.  People don’t tell their bosses that they don’t speak finance. It’s the usual human reluctance to admit ignorance. In a survey managers were asked what happens in meetings when people don’t understand financial data. The majority chose answers reflecting that reluctance, such as “Most people don’t ask because they don’t want to appear uninformed in front of their boss or peers.”  Don’t let this be you. Take this course and understand Financial Statements.   

Who this course is for:

  • Being able to read and understand financial statements is a core skillset that will make you more valuable at your job.
  • If you are thinking about an MBA or are enrolled in a program and are preparing to take accounting and finance courses, this course will prepare you for excelling in your program.
  • This course is for anyone interested in how accounting works and there is no prior accounting experience needed.
  • Anyone interested in making better financial and investing decisions will find the section on Financial Statement Analysis very valuable.
  • Students should have an interest in business and furthering their career. An interest in investing in the stock market will also be served in this course as understanding and analyzing financial statements is a key skill to making informed investing decisions. Just ask Warren Buffett.
  • Who should NOT take this course is anyone with absolutely no interest in business or their personal finances.