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30-Day Money-Back Guarantee
Business Business Strategy

MBA ASAP Business Strategy

Learn Strategic Thinking, Planning, Implementation, and Measurement
Rating: 3.3 out of 53.3 (6 ratings)
77 students
Created by John Cousins
Last updated 1/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Hone new skills online with expert faculty.
  • Learn the main concepts and tools of Business Strategy by an Award Winning MBA Professor, business consultant and MBA Graduate of the Ivy League Wharton School at the University of Pennsylvania; 15 year experience as a Public Company CFO.
  • You will learn how to think strategically, how to create a strategic plan, how to implement your plan, and how to measure strategic perfomance. These are the tools of leadership.
  • Strategy is a firm’s answer to the following question: What can we do that is really hard? You will learn how to create competitive advantage.
  • Great strategy locates and exploits the fit between market conditions and a firm’s assets.
  • Why take this strategy course? Understand business from a strategic perspective. Senior executives routinely share and discuss strategy with marketing directors, operations chiefs, and other direct reports. But how much do those managers really understand about strategic thinking, planning, implementation and measurement? A recent investigation into this question concluded most managers don't understand enough about strategy to be useful. Asked to take a basic strategy exam—a test that any CEO or senior manager should easily ace—a representative sample of U.S. managers from C-level executives to supervisors scored an average of only 23%. Lack of strategic literacy matters and impacts an organizations ability to optimally perform. Those who can’t speak the language of business can’t contribute much to a discussion of performance and are unlikely to advance in the hierarchy or reach their full potential. Does a lack of strategic literacy matter? From a managers’ point of view, it surely does. Those who can’t speak the language of business can’t contribute much to a discussion of performance and are unlikely to advance in the hierarchy. People don’t tell their bosses that they don’t understand strategy. It’s the usual human reluctance to admit ignorance. In a survey managers were asked what happens in meetings when people don’t understand strategy. The majority chose answers reflecting that reluctance, such as “Most people don’t ask because they don’t want to appear uninformed in front of their boss or peers.” Don’t let this be you. Take this course and understand Business Strategy. .
  • This course will help you become a better manager and leader.
  • Take your career to the next level!
  • Free $16.99 book version of this course!
  • Products don't create value, customers do. Learn how to perform customer discovery and qualitative research.

Requirements

  • The only requirement is a positive attitude. : )
  • There are no prerequisites for this course. If you are able to take this online course then by definition you have enough facility with computers to understand the material. We will talk conceptually about the core concepts and tools of strategic thinking and planning. I start from square one so you don’t need any prior knowledge or experience. To begin, I recommend taking a few minutes to explore the course site and get a feel for the material we’ll cover in each section.

Description

The Importance of Strategy

“To think is easy. To act is hard. But the hardest thing in the world is to act in accordance with your thinking.”
― Johann Wolfgang von Goethe

The importance of strategy is to provide a framework so we can act in accordance with our thinking. It provides a set of tools and techniques to help us achieve those hard things.


Strategy in business is the big picture.

Great strategy navigates between market conditions and a firm’s assets.

Competitive Strategy is a firm’s answer to the following question:

What can we do that is really hard?

It is about picking goals for the enterprise and then figuring out what resources are going to be assembled to achieve those goals. Learn strategic thinking, planning, implementation, management and leadership ASAP with this comprehensive course.

This course comes with my two Business Strategy books, lots of slidedecks, tons of articles from my award winning blog, and over two hours of lectures broken down into segments that address all aspects of Strategy. 

Strategy in business is the big picture. Implementing a strategic vision is how a business succeeds and is profitable.


Strategy is about figuring out how to create a sustainable competitive advantage and barriers to entering your markets. Strategy is a firm’s answer to the following question: What can we do that is really hard?

  • Great strategy locates and exploits the fit between market conditions and a firm’s assets.

  • Leadership and Management are the key skill sets that rely on strategy. Leadership is doing the right things. Management is doing things right.

  • Strategic Thinking and vision is the realm of leadership.

  • Strategic Implementation and executing the strategy is the realm of management.

  • Strategic Planning brings the skills of leadership and management together.

  • Business Strategy is about picking goals for the enterprise and then figuring out what resources are going to be assembled to achieve those goals.

Learn strategic thinking, planning, implementation, management and leadership ASAP with this comprehensive course.Achieve more, faster, and reach your full potential.

Are you planning on getting a business degree? An MBA? Want a leg up in your classes and coursework?

Looking for a way to turbocharge your career and level up? Thinking of changing careers or starting a business? Do you aspire to be a manager?

Be an infinite learner. Leaders never stop developing their skills by refining old ones and learning new ones. Are you a new manager or interested in increasing your managerial influence? In any case, the challenges you face come in all shapes and sizes with little regard for your schedule. You need to be prepared.

To reach your full potential you need to master new business and personal skills.

Packed with practical advice the MBA ASAP Series are the primers you need to develop your managerial and leadership skills.

We’re MBA ASAP, our mission is to make advanced, quality business education accessible to capable students everywhere by leveraging technology at scale to deliver inexpensive online programs, courses, and books.

We know that talent is distributed globally, but opportunity is not. We believe all capable and committed students deserve the opportunity to change their lives and to impact their communities.

Education is most effective when educators, and students work together to create pathways for mutual success. Technology makes advanced learning locally available across geographies and enhances outcomes.

Who this course is for:

  • Anyone interested in learning a skillset that will make you more valuable at your job, help you start something on the side, or let you quit your job and start your own business.
  • Anyone interesed in developing their leadership skills.
  • If you are thinking about an MBA or are enrolled in a program and are preparing to take leadership, management and strategy courses, this course will prepare you for excelling in your program.
  • We know that talent is distributed globally, but opportunity is not. We believe all capable and committed students deserve the opportunity to change their lives and to impact their communities.

Course content

17 sections • 72 lectures • 3h 10m total length

  • Preview05:38
  • Learn to be a Learning Ninja
    05:36
  • Business Strategy Overview
    00:39
  • Preview04:49
  • Introduction to Strategy Slidedeck
    00:32
  • MBA ASAP Business Strategy Book
    00:06
  • The Evolution of Strategy
    00:54

  • Strategic Process
    01:06
  • Strategic Choices
    06:25

  • Strategic Thinking
    05:46
  • Strategic Thinking Slidedeck
    00:16
  • Where to Play
    05:42
  • Strategy and Marketing: Branding and Pricing
    03:43
  • Branding and the Evolution of Products
    03:21
  • Branding and the Evolution of Services
    02:53
  • Strategic Positioning
    02:02
  • Nintendo and Where to Play
    01:25
  • Strategic Product Adoption
    01:48
  • Amazon Example
    00:40
  • Strategy and Technology Platforms
    01:48
  • Strategy and Change
    05:52
  • Michael Porter
    00:20

  • Strategic Planning
    04:22
  • Strategy and Changing Business Models
    06:39
  • Strategy and Innovation Adoption
    01:35
  • The Innovator's Dilemma
    04:50
  • Strategic Plan Template Book
    00:11
  • Strategic Planning Slidedeck
    00:09
  • Presenting Your Strategic Plan
    04:22
  • Strategic Planning, Implementation, and Budgets
    00:56

  • Financial Projections
    13:56
  • Real Option Pricing
    00:39

  • Strategic Planning and Consensus Building
    04:04
  • Become a Better Negotiator
    00:08

  • Intro to Negotiation
    00:42
  • Negotiation Infographic
    00:03
  • Negotiation Management and Leadership
    01:07
  • Negotiation
    01:42
  • Navigating Agreement
    01:23
  • Negotiation Criteria
    00:36
  • For More Negotiation training...
    00:04

  • Strategic Plan Contents
    08:09
  • Strategy and Business Models Lecture
    01:54

  • Strategic Implementaion
    01:35
  • The OODA Loop
    00:45
  • Strategy and Decision Making
    03:56
  • Strategic Implementation: How to Overcome the Inevitable Inertia.
    01:55

  • Strategic Leadership and Management
    00:45
  • Strategic Management Slidedeck
    00:13
  • Managing Strategic Momentum Slidedeck
    00:19

Instructor

John Cousins
Author
John Cousins
  • 4.4 Instructor Rating
  • 1,601 Reviews
  • 4,174 Students
  • 9 Courses

I am the author of Patent It Yourself!, Negotiation Communication Nation, Learn Accounting Fast!, Managing and Leading Organizations and People, Reading and Understanding Financial Statements, MBA ASAP, and nine other books. I am the founder of MBA ASAP which can be found at MBA-ASAP dot com an "online business education community" chock full of business skills and knowledge on the web.  

Previously, I was CEO of a biotech company developing innovative cancer diagnostics. I took two companies public and I was the CFO of several public companies for 15 years. For the past decade I have also been teaching business classes at a number of universities and colleges.  

Writing these books and creating these courses has been a wonderful opportunity to gather and organize my thoughts and experiences and share them. I have an electronics degree from MIT, a BA from Boston University and an MBA from Wharton.  

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