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Maximizing Customer Relationships
Rating: 4.8 out of 5(4 ratings)
544 students

Maximizing Customer Relationships

‘Building and maximizing customer relationships’ is an important concept to be mastered in the world of business.
Created byManagement Study Guide
Last updated 12/2021
English
English [Auto],

What you'll learn

  • Create good relationship with customers.
  • Make your customers shop regularly.
  • Learn how to create regular customers.
  • Strategies for Building Relationships

Course content

1 section • 11 lectures • 1h 11m total length

  • Maximising-Customer-Relationship-Introduction3:13

    Learn how to maximize customer relationships through feedback, value creation, and efficient handling of complaints, while customizing offers for diverse consumer segments.

  • Explain the Need of Relationship with Customers5:21

    Discover how building strong customer relationships enhances perceptiveness, satisfaction, loyalty, and retention, sparks referrals, and drives revenue growth while lowering cost to serve.

  • Explain How to Build Relationships for Loyalty10:57

    Identify drivers of customer loyalty—attitude, products and services, technology, human resources, and the company's culture—and build lasting relationships through engagement and understanding buying decisions.

  • Explain the Reasons for Low Customer Engagement9:04

    Identify key causes of low customer engagement, including unfulfilled promises, poor or delayed service, and rude staff, and show how satisfaction and strong relationships boost retention.

  • Explain Principles of Customer Relationships2:06

    Understand the principles of customer relationships to boost retention, maximize value and profitability, and adopt real-time tools across customer interaction channels to reduce acquisition costs and address churn.

  • Describe Importance of Knowing Your Consumers5:32

    Know your consumers to build loyal relationships, tailoring approaches by age, social, economic, and cultural backgrounds, guided by customer lifetime value and strategic CRM.

  • Explain Importance of Value in Relationships1:55

    Analyze consumer behavior to identify the most important value drivers and tailor marketing and offerings to deliver value for time, attention, life, and access.

  • Explain Challenges of Relationship Building1:55

    Explore the challenges of building and maximizing customer relationships, including satisfying demanding customers with competitive pricing and high quality service, overcoming loyalty declines, and lacking tools to identify engagement drivers.

  • Explain the Strategies for Building Relationships10:13

    Explore strategies for building relationships through service quality, perceived value, and relationship bonds, while leveraging customer voice and grievance handling to foster loyal customers and growth.

  • Explain the Determinants of Customer Relationships15:04

    Explore determinants of customer relationships, including delivered quality versus customer expectation, value, uniqueness, loyalty, easy availability, and customer service. Analyze how cultural, social, individual, and psychological factors shape consumer behavior.

  • List Pitfalls to Avoid for Customer Relationships6:02

    Explore common pitfalls that erode customer relationships, from dissatisfaction and rising competition to unmet expectations, evolving technology, service gaps, and market recession, and learn strategies to maximize loyalty.

Requirements

  • No prior knowledge is required
  • A laptop or a PC with good internet connection and basic understanding of English.

Description

Are you planning to build a good customer base and improve your business?  If your answer is YES, then this course is best suited for you.  This course helps you to build good relationship with customers, retain customers and drive sales.

What does this course teach you?

Developing good relationships with customers that gives you best from the customers.  It helps you to maximize opportunities with them. It is a proven process, and various tools and techniques are used in this course on how to build good customer relationship.  This course includes:

1. Need of Relationship with Customers

2. How to Build Relationships for Loyalty

3. Reasons for Low Customer Engagement

4. Principles of Customer Relationships

5. Importance of Knowing Your Consumers

6. Importance of Value in Relationships

7. Challenges of Relationship Building

8. Strategies for Building Relationships

9. Determinants of Customer Relationships

10. Pitfalls to Avoid for Customer Relationships


You must build and maximize customer relationships for customer retention. Customer Retention is a strategic process to retain existing customers. So, such engaged customers then continue to buy products and services.

This course consists of 10 video lecturers, Multiple Choice Questions, 2 Case Studies and DIY to test your understanding and knowledge.  The case studies you the importance of Maximizing Customer Relationships.

No prior experience is required to join this course.

So, No Looking Back.  Join this course and start building good relationship with customers soon!

Who this course is for:

  • Retailers
  • Those in service sectors
  • Marketing professionals
  • Employees
  • Supervisors and Managers
  • Entrepreneurs
  • Customer Support Executives

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