Maximizing ad revenue with Google DFP

Name: Maximizing ad revenue with Google DFP
Rating: 3.3 (70 reviews)

Learn how to manage your ad inventory with the free Google DFP ad server to maximize the ad revenues of your website.

Created byBenjamin Ronnenberg

Last updated 12/2014

English

What you'll learn

Setup a new Google DFP account from scratch
Use DFP to manage ad inventory
Apply yield management to maximize revenues from existing traffic

Course content

4 sections • 14 lectures • 55m total length

Introduction to Google DFP3:48
Introduction to the interface1:43

Create ad units2:10
Learn how to start managing your inventory, create ad tags and to set sizes of banners.
Create ad tags2:45
See how to create the ad tags from the ad units that we created.
How to place ad tags on your web site2:52
Optional lesson that shows you where exactly you should place your ad tags in the HTML code of your web site.
Create placements2:36
Placements can be used to target specific ad spaces on your web site by advertisers through AdWords. I will show you how to create them.
Configure AdSense for remnant inventory2:31
AdSense is a great way to monetize remnant inventory. Learn how to set it up in Google DFP.

Orders line items and creatives10:08
In this core lesson you will learn how to create new campaigns, new advertisers and upload creatives to your campaigns.
Working with third party creatives3:17
Third Party creatives are ads that consist of iframe or Javascript code. Learn how to create them and apply the settings so DFP counts all KPIs.
Checking Inventory for new advertisers2:13
Before adding a new advertiser you should check the available inventory. This video shows you how to do this.
How to copy orders1:51
You will learn how to copy existing campaigns to save time when setting up new advertisers.
Working with the order Archive2:14
Yield Management with DFP5:23
Learn how to manage different advertisers or ad network to yield them against each other and againgst AdSense to make the highest eCPM.

Requirements

You should have basic knowledge of HTML and website monetization such as banner placements or using AdSense.

Description

This course is about using the free Google DFP ad server to manage the ads on your web site. Google DFP enables you to use multiple advertiser and yield them against each other to maximize the revenue that you are generating from your web site audience.

In the class you will learn the following topics:

Introduction to DFP and overview of interface
Creating ad units and ad tags
Examples where to place the tags into your web site
Creating placements so advertisers can target specific elements of your site through Google AdSense
Setting up AdSense as a backfill for your ad units
Creating new orders and advertisers
Managing existing orders and creatives
Yield management with different orders and creatives

The class is designed as a video class where I show you Google DFP. You will also be provided with the example ad code that I use on the video.

This class is a good for for you if you are interested in increasing the ad revenues from your website or want to start using an ad server to manage the ad inventory. Wether it is a blog or a large online publication does not matter.

Who this course is for:

This course is for anyone who wants to increase the ad revenues of their website.
It does not matter if you run the site as your main business or as a side business such as an affiliate niche site.

Maximizing ad revenue with Google DFP

What you'll learn

Explore related topics

Course content

What is Google DFP2 lectures • 6min

Setting up ad units5 lectures • 13min

Manage your inventory6 lectures • 25min

Complete Walthrough1 lecture • 12min

Requirements

Description

Who this course is for: