Mautic 4 - Marketing Automation Beginners Guide

Dashboard is your home when you enter Mautic. In this tutorial we will learn the basics. I'll show you around to make you familiar with the menu, settings and how extra option can found in Mautic

Learn how contacts added, stored, organized in Mautic. Learn about Anonymous contacts and what happens when you identify them. We'll also cover the events in the contact's timeline and speak about custom fields a little bit.

Learn how contacts can be added to companies via import or manual methods. Undestand the basics of companiy as an entity in Mautic.

Learn how to organize your data and make your files ready for import.

You will create your first segments based on your campaign goals.

Learn how to use the Email Builder that is included into Mautic 4. We'll cover email structure basics and you will be able to make your own emails. This Lecture contains a downloadable MJML Theme for you as well.

Learn how to properly test Emails in Mautic. You will learn the difference between the different sending methods.

After completing this part you will know how to properly test with and without influencing open and clickrate. You will be able to troubleshoot issues with metrics.

Your first step to perfect automation is to choose the right data to feed into Mautic. We will learn how to choose the right data, create the right fields and import them into Mautic.

You learn how to create forms, connect them to contacts or companies.

You will also learn how to connect and embed forms to your website in different ways.

Learn the basic connection between segments and campaigns. You will learn to plan your campaign with keeping an eye on the desired outcome.

We will create a simple drip content for our first campaign. Our goal is to keep customers engaged. Creating engaging content in the right format is the first step.

In this part you'll learn to create the skeleton of the campaign. Understand how the different steps relate to each other.

Now things are getting exciting. We will learn how to make automatic decisions in our campaigns. We introduce lead scoring and actions based on different conditions.

In this tutorial you'll learn how to understand the campaign statistics. Filter by conditions, actions, decisions, date. You'll learn basic troubleshooting of your campaigns.

This tutorial will teach you how to make beautiful emails with Mautic's built in MJML template. You'll learn how to customize the visuals of the emails. I'll also guide you through the pitfalls and bigs present in the Editor.