Sounds True was founded in 1985 by Tami Simon with a clear mission: to disseminate spiritual wisdom. Since starting out as a project with one woman and her tape recorder, we have grown into a multimedia publishing company with more than 80 employees, a library of more than 600 titles featuring some of the leading teachers and visionaries of our time, and an ever-expanding family of customers from across the world. In more than two decades of growth, change, and evolution, Sounds True has maintained its focus on its overriding purpose, as summed up in our Vision Statement:
Sounds True exists to inspire, support, and serve personal transformation and spiritual awakening.
Sounds True is an independent multimedia publishing company that embraces the world's major spiritual traditions, as well as the arts and humanities, embodied by the leading authors, teachers, and visionary artists of our time. Our approach to publishing is not dependent on a single format or technology—rather, we strive with every title to preserve the essential "living wisdom" of the author, artist, or spiritual teacher. It is our goal to create products that not only provide information to a reader or listener, but that also embody the essential quality of a wisdom transmission between a teacher and a student.
Throughout the years, Sounds True has developed a guiding philosophy that we call "multiple bottom lines." Our dedication to this principle is embodied in our Mission Statement:
The mission of Sounds True is to find teachers and artists who serve as a gateway to spiritual awakening and to produce, publish, and distribute their work with beauty, intelligence, and integrity. We treat our authors, vendors, and partners in the same way we would want to be treated. We work flexibly and efficiently together to create a cooperative, loving environment that honors respectful authenticity and individual growth. We maintain a healthy level of profitability so that we are an independent and sustainable employee-owned organization.
The three essential bottom lines for Sounds True are the integrity of our purpose, the well-being of our people, and the maintaining of healthy profits. All three of these priorities are important in the decisions we make as a company. It is our conviction that each of these bottom lines must be healthy for the company to prosper as a whole.
In our history as a publisher, Sounds True has produced a wide variety of formats in order to fulfill our goal of disseminating spiritual wisdom.