Matomo eCommerce Tracking Code Explained Clearly

Demystify the Matomo ecommerce tracking code by explaining the need for integration, data layer exposure, and multiple trackers (order, product views, cart), with a focus on WooCommerce and developer steps.

Track a Matomo ecommerce order by capturing SKU, product name, category, price, and quantity, and review totals (grand total, tax, shipping, discount) with a product and a custom report.

Explore how Matomo tracks product views and attributes like name, SKU, category, and price, and how these views relate to transactions and product conversion rates.

Learn to insert the Matomo ecommerce category view on a category page, using an array of categories like books and treasures. See how category data maps to visits and conversions.

Learn how Matomo analytics tracks product cart updates, including add to cart, update cart, and remove item actions, and how purchases convert abandoned carts into e-commerce orders.

Explore how to track e-commerce orders using a data layer with Matomo tag manager, including creating an order confirmation event, exposing order data, and implementing custom HTML.

Explore Matomo's e-commerce custom reports to calculate average metrics beyond defaults, plotting up to nine values such as average order value, discount per order, and items per cart.

Discover how to track maximum e-commerce metrics in Matomo by creating a custom report to show the highest values, such as maximum discount, shipping, order value, and item counts.

Learn how to simulate item-level custom dimensions in Matomo by encoding multiple attributes into the item category, enabling category-based filters and custom reports for brand, color, and size.