Learn the fundamentals of Facebook and Twitter Ads
How to create successful Facebook and Twitter Ads
Learn how to target the right users
How to create effective campaigns
How to budget your ads
In this two part course you will learn all about advertising on Twitter and Facebook.
We'll begin with Twitter Ads and the second part of the course is all about Facebook Ads. You'll learn the fundamentals for using both ad platforms. We'll then get into how to create successful ad campaigns.
Leveraging Facebook and Twitter ads has become a basic necessity for any business wanting to increase sales.
In this course, you'll learn the different ways you can advertise on both Facebook & Twitter, how to create a compelling ads and how to measure your success. We'll go through campaign setup and we'll talk about how you can target your ideal customer.
Facebook and Twitter advertising can bring your business leads, generate sales and help with branding. By the end of this course, you will have discovered how Twitter and Facebook ads really work and the myriad of options available in order to excel at using both platforms for advertising.
Who this course is for:
Anyone wanting to generate more leads or sales using Facebook or Twitter
3 sections • 54 lectures • 4h 13m total length
Getting started with Twitter
Types of Ads
The Target Audience
Advertising Account Setup
Use rich media
Interest and username Targeting
TV and Device Targeting
Setup Campaign to Gain Followers
Setup Campaign for Web Traffic
Setup Promoted Tweet Campaign
Campaign for Collecting Leads
Video Campaign Setup
Campaign for App installs and Re-engagement
Hidden and Scheduled Tweets
Writing high-quality posts
Setup business page
Likes and Fans
Intro to Facebook Ads
Facebook Ad Types
Understanding Facebook Ads
Identify your primary audience
Refine your audience with interest & behavior targeting
Social eCom is a team of social media consultants and eCommerce experts. Social media, promotion, and marketing take an exhausting amount of time for those who are managing their own career and we help free up that time for small businesses and entrepreneurs to focus on what’s important.