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Relational Database Design: Data Modeling & Optimization
Rating: 4.4 out of 5(146 ratings)
1,518 students

Relational Database Design: Data Modeling & Optimization

Learn ER diagrams, normalization, keys, SQL DDL, indexing and partitioning through a retail database case study.
Created byManas Jain
Last updated 10/2026
English
English [Auto],

What you'll learn

  • Explain relational database fundamentals, including tables, primary keys, foreign keys, relationships, and referential integrity.
  • Develop conceptual, logical, and physical data models using a retail inventory and sales scenario.
  • Apply database normalization principles, including 1NF, 2NF, and 3NF, and recognize when denormalization is useful.
  • Understand SQL DDL commands and database constraints used to define and modify relational schemas.
  • Explain how relational databases store and retrieve data, including the roles of table scans, B-tree indexes, and hash indexes.
  • Evaluate basic database performance considerations involving indexes, statistics, re-indexing, and partitioning.
  • Connect database design choices to data consistency, maintainability, and query performance.

Course content

8 sections • 31 lectures • 1h 39m total length
  • Meet the Trainer1:20

    Meet a data engineer guiding you through relational database design and optimization. Learn cloud architecture with AWS and Azure, real-time analytics, and data mesh and data products to drive decisions.

  • Course Objectives and Structure2:02

    Explore the objectives and structure of this relational database course, mastering design to optimization through conceptual, logical, and physical design, with indexing, reindexing, normalization, sql and a retail inventory system.

Requirements

  • No prior database design experience is required.
  • Basic familiarity with computers and technical concepts is sufficient.
  • Previous exposure to SQL is useful but not mandatory.

Description

Most database problems begin long before a slow query appears. They start when entities are poorly identified, relationships are unclear, or database tables are designed without considering how the data will be used.

This course introduces the principles behind well-structured relational databases, from data modeling and schema design to normalization and performance optimization.

Using a practical retail inventory and sales management system as a continuous example, you'll learn how database design decisions affect data integrity, maintainability, and performance.

What You'll Explore

Relational Database Fundamentals

Understand how relational databases organize information using tables, rows, columns, primary keys, foreign keys, and relationships. Explore how referential integrity maintains consistency between related data.

Conceptual, Logical, and Physical Data Modeling

Learn the three essential stages of database design. Identify entities and relationships, translate them into a relational schema, and explore physical implementation decisions such as data types, keys, constraints, and indexes.

Database Normalization and Denormalization

Understand why poorly structured tables create redundancy and data anomalies. Explore First, Second, and Third Normal Forms (1NF, 2NF, and 3NF), and learn when denormalization may help meet reporting and performance requirements.

Relational Schema Implementation with SQL

Discover how SQL Data Definition Language (DDL) is used to define and modify database structures. Explore CREATE, ALTER, and DROP commands, along with constraints such as PRIMARY KEY, FOREIGN KEY, UNIQUE, NOT NULL, and CHECK.

Database Storage, Indexing, and Performance

Learn how relational databases store and retrieve data. Explore the fundamentals of B-tree and hash indexes, index selection, full table scans, and the trade-offs between query performance and maintenance overhead.

Database Optimization Techniques

Understand the roles of re-indexing, database statistics, and table partitioning. Discover how these techniques can support efficient data retrieval and database maintenance as data volumes grow.

A Practical Learning Approach

Rather than studying disconnected database concepts, you'll follow examples from a retail inventory and sales system. The course connects data modeling, normalization, SQL schema definitions, and performance considerations to the same business context.

The lessons are concise and supported by knowledge checks and supplemental reading.

Who Should Take This Course?

This course is designed for aspiring data engineers, early-career software developers, data analysts, computer science students, and professionals who want to strengthen their relational database design fundamentals.

No previous database design experience is required. Basic SQL familiarity is helpful but optional.

What Makes This Course Different?

The emphasis is on understanding why databases are designed in a particular way, not simply memorizing SQL syntax.

This is a focused introduction to relational data architecture. It is not a comprehensive SQL querying bootcamp or an advanced database administration course.

By the end, you'll have a stronger foundation for interpreting, designing, and discussing relational data models and the trade-offs involved in making databases reliable and efficient.

Who this course is for:

  • Aspiring and early-career data engineers who want to build strong relational database design foundations.
  • Software developers looking to better understand database schemas, relationships, and data integrity.
  • Data analysts who want to understand how structured data is modeled and organized.
  • Computer science students and technology professionals learning relational database principles.