Mastering Product Marketing for Medical Devices
What you'll learn
- Marketing Medical Device Products to Physicians
Requirements
- There are no prerequisites to this course
Description
Are you interested in working with products that can improve, and sometimes even save people's lives? All while being paid a high salary to do so? Then a career in marketing medical devices may be for you. This course will teach you everything you need to know about being an effective product marketer in the medical device industry.
Who this course is for:
- Professionals who are interested in learning more about marketing within the medical device industry
Course content
- Preview04:54
- Preview02:27
- Preview05:09
- 07:23Research, Research, & More Research
- 03:11Brand Identity
- 04:58Marketing Collateral
- 01:22Internal Training
- 03:50Website
- 01:55Public Relations
- 02:37Communications
- 02:17Engaging KOLs
- 07:02Tradeshows
- 02:24Webcasts
- 01:40Marketing Plan
- 02:07Budget Management
- 00:57Conclusion
Instructor
![Jennifer Pikor](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.0 Instructor Rating
- 24 Reviews
- 58 Students
- 1 Course
As a former Product Marketing Manager, I have spent eight years marketing and launching medical devices worldwide. This experience has made me an expert in marketing and product lifecycle management within the medical device industry. I have also held positions in both a start-up environment, as well as a Fortune 500 company, which has provided me with a broad understanding of the role. Lastly, I received my Bachelors of Science in Business Administration from the University of Connecticut in 2000.