Mastering Product Marketing for Medical Devices

Explore how the FDA regulates marketing and approval of medical devices, including PMA vs 510(k) pathways, indications for use, and off-label use restrictions, and premarketing rules.

Apply brand guidelines to create concise, visually driven marketing collateral for medical devices. Develop physician and patient brochures, procedural videos, and printed procedural guides.

Develop a yearly marketing plan for medical devices that maps activities and budget, with a roadmap, brand identity, swot analysis, market research, and financial forecast to adapt with new information.

Master the responsibilities and rewards of marketing medical devices, and understand how company size and device type shape initiatives and workload support from internal teams and external agencies.