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30-Day Money-Back Guarantee

This course includes:

  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
Marketing Product Marketing Marketing Strategy

Mastering Product Marketing for Medical Devices

Looking for a high-paying career that is also highly rewarding? Medical device marketing could be for you!
Rating: 4.0 out of 54.0 (24 ratings)
58 students
Created by Jennifer Pikor
Last updated 1/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Marketing Medical Device Products to Physicians

Requirements

  • There are no prerequisites to this course

Description

Are you interested in working with products that can improve, and sometimes even save people's lives?  All while being paid a high salary to do so?  Then a career in marketing medical devices may be for you.  This course will teach you everything you need to know about being an effective product marketer in the medical device industry. 

Who this course is for:

  • Professionals who are interested in learning more about marketing within the medical device industry

Course content

1 section • 16 lectures • 54m total length

  • Preview04:54
  • Preview02:27
  • Preview05:09
  • Research, Research, & More Research
    07:23
  • Brand Identity
    03:11
  • Marketing Collateral
    04:58
  • Internal Training
    01:22
  • Website
    03:50
  • Public Relations
    01:55
  • Communications
    02:37
  • Engaging KOLs
    02:17
  • Tradeshows
    07:02
  • Webcasts
    02:24
  • Marketing Plan
    01:40
  • Budget Management
    02:07
  • Conclusion
    00:57

Instructor

Jennifer Pikor
Product Marketing Expert
Jennifer Pikor
  • 4.0 Instructor Rating
  • 24 Reviews
  • 58 Students
  • 1 Course

As a former Product Marketing Manager, I have spent eight years marketing and launching medical devices worldwide.  This experience has made me an expert in marketing and product lifecycle management within the medical device industry.  I have also held positions in both a start-up environment, as well as a Fortune 500 company, which has provided me with a broad understanding of the role.  Lastly, I received my Bachelors of Science in Business Administration from the University of Connecticut in 2000. 

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