Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads

Explore how Google Ads reach users via search, YouTube videos, and display and search partners, and how bidding and auctions determine ad placement and conversions.

Explore the Google ads account structure, including campaigns, ad groups, keywords, and ads; learn keywords vs search terms, plan and optimize with audience targeting, and practice hands-on campaign creation.

Explore how to structure a Google Ads account into campaigns, ad groups, and ad copies, with keywords, audiences, and remarketing strategies, using dog and cat product examples.

Master Google Ads campaign settings to define type and goals, target networks, locations, languages, bidding, budgets, assets, schedules, and audiences.

Align your campaign goals with the marketing funnel, including awareness, consideration, evaluation, purchase, and advocacy, using Google Ads, display ads, and remarketing to move customers toward purchase.

Explore Google Ads bidding strategies to optimize campaigns for clicks, impressions, conversions, or views, and learn how manual and automated bidding shape auction outcomes and campaign goals.

Explore target cost per action bidding, an automated strategy that maximizes conversions within a set cost per acquisition, with guidance for applying it to existing campaigns.

Learn how to set up target ROAS bidding in Google Ads, understand conversion value and ad spend, and apply recommendations for campaigns with tracked conversions.

Learn how the target impression share bidding strategy maximizes ad impressions and branding by prioritizing top or any page position. Set percentage targets and CPC bid limits within search campaigns.

Learn the maximize clicks automated bidding strategy, which sets bids to maximize ad clicks within your budget. Avoid setting a max CPC limit on new campaigns and adjust later.

Explore manual CPC bidding in Google Ads, including enhanced manual CPC and keyword bid management in existing campaigns. Learn why automated bidding is recommended for large keyword sets.

Master location targeting in Google Ads by selecting precise locations, using radius targeting, excluding areas, and choosing presence or regularly in your targeted locations to reach physically present audiences.

Learn to configure ad group level settings by creating keywords and ads, using landing-page or product-based keyword suggestions, and ensuring high-quality, relevant keywords align with user search terms.

Discover how Google Ads keyword and asset generation with Gemini AI auto-creates keywords, headlines, descriptions, and assets for your ad group, using the final URL and campaign prompts.

Learn how to set and optimize a Google Ads budget with average daily and monthly spend, plus forecasted performance, and how shared budgets unify spending across multiple campaigns.

Master negative keywords to prevent irrelevant search terms from triggering your ads, minimize wasted spend, and use broad, phrase, and exact negative matches with search term reports and exclusion lists.

Master keyword planner to discover new keywords, view volume and forecasts, and refine ideas for Google Ads campaigns with location targeting and forecast insights.

Research precise keywords with keyword planner and tools like SEMrush; refine via the search term report, use negative keywords, and leverage long-tail, primary, and secondary keywords for Google ads.

Learn basic google ads metrics—impressions, clicks, and the ctr—and how to view them at account, campaign, and ad group levels to improve performance.

Explore cost per click metrics in Google Ads, comparing average CPC and max CPC, and learn how clicks, impressions, and CTR influence bidding and campaign cost.

Master the basics of quality score and ad rank, differentiate conversions from leads, and track cost per conversion, conversion rate, and conversion value for smarter bidding.

Explore how insights and reports in Google Ads track campaign performance, compare seven- and 28-day data, view auction insights, and monitor store traffic and dashboard metrics.

Explore insights and reports to see when and where your ad showed, including time, placements, devices, and locations, and tailor columns and campaign settings for YouTube and video campaigns.

Analyze landing pages and stores in insights and reports to monitor mobile speed score, mobile-friendly click rate, clicks, impressions, ctr, cpc, and local reach for Google business profiles.

Explore Google ads assets, formerly extensions, to boost ad relevancy and quality score, improve ad ranking, and reduce CPC by adding headlines, descriptions, links, and calls to action below ads.

Learn how to use location assets to show your store location in Google Ads, with the Google business profile, and set location extensions at campaign, ad group, or account level.

Utilize sitelink assets to direct users to specific pages with distinct headlines and descriptions, making ads look larger on the serp and boosting click-through navigation.

Explore callout and structured snippet assets that complement sitelinks by highlighting your usp and product or service lists. Learn to add these non-clickable extensions at campaign or ad group levels.

Learn how to create price extensions in Google Ads, using price assets to display price ranges for brands or services, with qualifiers, currencies, and landing pages.

Learn to add and configure the app asset in Google Ads to drive app downloads, choosing Android or iOS, and linking a free install button beneath the ad.

Create and deploy the lead form asset beneath your ads to collect contact details, nurture leads, and enable remarketing via CRM or CSV exports.

Learn how to measure campaign performance through conversion tracking in Google Ads, using four main conversion trackers to capture website actions, calls, app installs, and imported analytics data.

Learn how to create and configure a website conversion tracker in Google Ads, including choosing conversion types, setting value and counting rules, and adding the G tag and event snippets.

Learn to create two call conversion trackers in Google Ads—calls from extensions or ads, and website calls with a phone event snippet—plus value, count, and attribution settings.

Learn how to import conversion data into Google Ads from analytics and other tools, including linking GA4, selecting conversion actions, and enabling enhanced conversions across CRM and Google Sheets.

Explore how attribution models credit touchpoints along the conversion path in Google Ads, with data driven attribution recommended and options like last click, first click, linear, and time decay.

Create call-only campaigns in Google Ads to maximize phone calls from callable devices, using the verified business number, final URL, and a matching verification URL.

Create a visually engaging display campaign on the Google Display Network using responsive display ads, optimized targeting, and merchant feeds to boost brand awareness.

Learn how to create Google app campaigns for installs or engagement, including 250,000 installs, universal links for iOS and Android, audience lists, Firebase attribution, and privacy policy compliance.

Discover how smart campaigns let Google auto-manage ads across search and Maps, with pay per click, simple setup, and limitations versus manual campaigns, including options for business profiles.

Learn how to set up Google shopping campaigns by linking a Merchant Center account, listing products, and creating a standard shopping campaign with proper bidding, budgeting, and location targeting.

Explore Google's demand gen campaign, a replacement for discovery ads, to engage users across YouTube shorts, Gmail, and Discover with visual multi-format ads, lookalike audiences, and merchant center product feeds.

Learn to set up Google hotel ads, link your hotel center account to Google Ads, and prepare a Google Business Profile for hotels to advertise on Google Search and Maps.

Learn how the performance planner forecasts campaign performance, tests budget changes, and explores bidding strategies using live campaign data, with weekly planning during market changes.

Learn to create and measure performance using the Google Ads performance planner, forecast spend and conversions, compare plans, and adjust campaigns with matrices and side panels.

Discover how Google ads policies and guidelines ensure compliant, safe ads, and explore prohibited content, restricted content and features, plus editorial and technical standards for ad format and copy.

Learn the prohibited practices in Google Ads, including circumventing ad review, cloaking, malware, and misleading or unsafe data collection, while upholding relevancy, safety, and transparent advertising policies.

Explore Google Ads policies on restricted content and features, including age, sexual, alcohol, gambling, healthcare, political content, financial services, trademarks, and made-for-kids rules, plus ad formats and protections.

Learn to craft clear, professional Google ads that meet editorial and technical standards, comply with destination and ad format requirements, and avoid disapproval or account suspension.