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Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads
Rating: 4.5 out of 5(791 ratings)
4,930 students

Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads

Master Google Ads, Facebook Ads, & LinkedIn Ads to Drive Targeted Traffic, Increase Conversions, and Maximize ROI.
Created bySakshar Barua
Last updated 7/2025
English
English [Auto],Spanish [Auto],

What you'll learn

  • By the end of this course, students will have a deep understanding of paid advertising on Google, Facebook, and LinkedIn.
  • You will be equipped with the knowledge and skills to create, manage, and optimize effective ad campaigns across these major platforms.
  • Students will be able to driving results and maximizing return on investment.
  • You will be able to do effective keyword research strategies for optimal results.
  • You will be able to create compelling ad copy that converts.
  • You will be able to analyze and optimize campaigns for maximum ROI.
  • Use Custom Audiences and Lookalike Audiences for precision targeting.
  • Implement advanced Facebook Pixel, Google Tag & LinkedIn Isight Tag strategies for tracking and retargeting.
  • Leverage LinkedIn Ads for B2B marketing success.
  • Measure campaign performance and adjust strategies.

Course content

3 sections • 160 lectures • 29h 2m total length

  • Introduction to Google Ads10:44
  • Create a Google Ads Account 202413:06
  • Navigating the Google Ads Interface (Billing) 20247:15

    See resources to read article for 500 dolars credit!

  • Navigating the Google Ads Interface (Campaign section) 202416:42

    How to navigate the Google Ads Interface? (Campaigns)

  • Navigating the Google Ads Interface (admin settings and access levels) 202411:02

    This Lecture provides step-by-step instructions for granting, accepting, removing, and editing access to your Google Ads account.

    Also we dive into the options available for us in the Admin section of Google ads account.

  • Google Ads Account Structure5:48
  • Example Of An Account Structure16:20

    Explore how to structure a Google Ads account into campaigns, ad groups, and ad copies, with keywords, audiences, and remarketing strategies, using dog and cat product examples.

  • Campaign Creation (Campaign Settings)9:37

    Master Google Ads campaign settings to define type and goals, target networks, locations, languages, bidding, budgets, assets, schedules, and audiences.

  • Campaign Goals Overview4:20
  • Understanding Goals through Marketing Funnel6:07
  • Understanding Google Ads Campaign Types and Ad Formats12:18
  • Bidding Strategies8:12

    Explore Google Ads bidding strategies to optimize campaigns for clicks, impressions, conversions, or views, and learn how manual and automated bidding shape auction outcomes and campaign goals.

  • Maximize Conversions Bidding Strategy5:00
  • Target CPA Bidding Strategy5:47

    Explore target cost per action bidding, an automated strategy that maximizes conversions within a set cost per acquisition, with guidance for applying it to existing campaigns.

  • Maximize Conversion Value Bidding Strategy4:23
  • Target ROAS Bidding Strategy7:44

    Learn how to set up target ROAS bidding in Google Ads, understand conversion value and ad spend, and apply recommendations for campaigns with tracked conversions.

  • Target Impression Share Bidding Strategy5:55

    Learn how the target impression share bidding strategy maximizes ad impressions and branding by prioritizing top or any page position. Set percentage targets and CPC bid limits within search campaigns.

  • Maximize Clicks Bidding Strategy6:06

    Learn the maximize clicks automated bidding strategy, which sets bids to maximize ad clicks within your budget. Avoid setting a max CPC limit on new campaigns and adjust later.

  • Manual CPC Bidding Strategy (Enhanced CPC)8:20
  • Location Targeting7:40
  • Search & Display Partners5:08
  • Language & Audience settings5:09
  • Ad Rotation4:35
  • Ad Schedule / Start Date & End Date5:11
  • Brand Restrictions4:33
  • Ad Group Level Settings (Keywords)8:50

    Learn to configure ad group level settings by creating keywords and ads, using landing-page or product-based keyword suggestions, and ensuring high-quality, relevant keywords align with user search terms.

  • Ad Group Level Settings (Ad Creatives & Ad Strenght)10:30
  • Keyword & Asset Generation With AI (New)5:37

    Discover how Google Ads keyword and asset generation with Gemini AI auto-creates keywords, headlines, descriptions, and assets for your ad group, using the final URL and campaign prompts.

  • Campaign Budget18:02
  • Review and Publish Campaign4:36
  • The Art of Keyword Research (Keywords & Search Terms)4:42
  • Keyword Match Types13:28
  • Negative Keywords9:24
  • Search Term Report6:18
  • Keyword Planner10:58

    Master keyword planner to discover new keywords, view volume and forecasts, and refine ideas for Google Ads campaigns with location targeting and forecast insights.

  • Tips for Keyword Research11:27
  • Basic Metrics to Monitor (Part 1)10:33

    Learn basic google ads metrics—impressions, clicks, and the ctr—and how to view them at account, campaign, and ad group levels to improve performance.

  • Basic Metrics to Monitor (CPC)8:50
  • Basic Metrics to Monitor (Leads & Conversions)14:27
  • Ad Position & Ad Rank19:08
  • Quality Score and Actual CPC17:33
  • Impression Share16:48
  • Insights & Reports Section Overview4:19
  • Auction Insights8:56
  • When & Where Your Ads Showed?9:09
  • Landing Pages & Stores.3:57
  • About Assets2:45
  • Where to find assets10:50
  • Location Assets6:51
  • Call Asset6:39
  • Sitelink Asset6:56

    Utilize sitelink assets to direct users to specific pages with distinct headlines and descriptions, making ads look larger on the serp and boosting click-through navigation.

  • Callout & Structured Snippets7:51
  • Price Asset5:58

    Learn how to create price extensions in Google Ads, using price assets to display price ranges for brands or services, with qualifiers, currencies, and landing pages.

  • App Asset6:07

    Learn to add and configure the app asset in Google Ads to drive app downloads, choosing Android or iOS, and linking a free install button beneath the ad.

  • Promotion Asset6:40
  • Lead Form Asset12:36
  • Impact of Assets/Ad Formats9:16
  • Types of Conversion Trackers4:08
  • Website Conversion Tracking18:37

    Learn how to create and configure a website conversion tracker in Google Ads, including choosing conversion types, setting value and counting rules, and adding the G tag and event snippets.

  • Call Conversion Tracker16:55
  • App Conversion Tracker5:15
  • Import Conversion Tracker5:30

    Learn how to import conversion data into Google Ads from analytics and other tools, including linking GA4, selecting conversion actions, and enabling enhanced conversions across CRM and Google Sheets.

  • Primary & Secondary Conversion8:51
  • Attribution Model12:16

    Explore how attribution models credit touchpoints along the conversion path in Google Ads, with data driven attribution recommended and options like last click, first click, linear, and time decay.

  • Dynamic Search Campaigns / Ad Groups17:46
  • Call Campaign Creation16:03
  • Display Campaign Creation26:18
  • Video Campaign Creation38:16
  • App Campaign Creation10:49

    Learn how to create Google app campaigns for installs or engagement, including 250,000 installs, universal links for iOS and Android, audience lists, Firebase attribution, and privacy policy compliance.

  • Smart Campaign Creation6:33
  • Shopping Campaign Creation20:24

    Learn how to set up Google shopping campaigns by linking a Merchant Center account, listing products, and creating a standard shopping campaign with proper bidding, budgeting, and location targeting.

  • Local ads & Performance Max Campaign Creation8:33
  • Demand Gen Campaign31:39

    Explore Google's demand gen campaign, a replacement for discovery ads, to engage users across YouTube shorts, Gmail, and Discover with visual multi-format ads, lookalike audiences, and merchant center product feeds.

  • Hotel Ads10:18

    Learn to set up Google hotel ads, link your hotel center account to Google Ads, and prepare a Google Business Profile for hotels to advertise on Google Search and Maps.

  • Performance Planner Definition & Eligibility11:29
  • Create & Measure Performance11:05

    Learn to create and measure performance using the Google Ads performance planner, forecast spend and conversions, compare plans, and adjust campaigns with matrices and side panels.

  • Remarketing and Audience Targeting17:44
  • Targeting Vs Observation7:15
  • Audience Manager13:18
  • Types of Policies and Giudelines4:09
  • Prohibited Content (Ad Policies & Guidelines)5:35
  • Prohibited Practices6:31

    Learn the prohibited practices in Google Ads, including circumventing ad review, cloaking, malware, and misleading or unsafe data collection, while upholding relevancy, safety, and transparent advertising policies.

  • Restricted content & Features14:33
  • Editorial & Technical (Conclusion)8:27

    Learn to craft clear, professional Google ads that meet editorial and technical standards, comply with destination and ad format requirements, and avoid disapproval or account suspension.

Requirements

  • No Prior Experience Needed!

Description

Unleash the Power of Paid Advertising! Dive into this comprehensive course to master Google Ads, Facebook Ads, and LinkedIn Ads strategies.

In today's competitive digital landscape, effective paid advertising is essential for businesses and marketers alike. This course is your roadmap to success, equipping you with the skills and knowledge needed to drive targeted traffic, increase conversions, and maximize ROI across the three major advertising platforms.

Begin with Google Ads mastery, learning to create compelling campaigns, conduct keyword research, and optimize for top performance. Understand the intricacies of ad formats, bidding strategies, and ad extensions to ensure your campaigns stand out and deliver results.

Move on to Facebook Advertising, where you'll discover advanced targeting techniques, ad creation strategies, and pixel implementation for precise audience engagement. Explore the power of Custom Audiences, Lookalike Audiences, and retargeting campaigns to drive conversions and build brand loyalty.

Finally, dive into LinkedIn Ads strategies tailored for B2B marketing success. Reach decision-makers and professionals with impactful sponsored content and InMail campaigns. Learn to leverage LinkedIn's unique targeting options, such as job title, company size, and industry, to connect with the right audience.

Through practical insights, hands-on exercises, and real-world examples, you'll develop the expertise to create, manage, and optimize effective ad campaigns. Whether you're a digital marketer, business owner, or aspiring advertising professional, this course offers the tools you need to propel your marketing efforts to new heights.

Enroll now and unlock the potential of Google, Facebook, and LinkedIn Ads to drive success for your business or clients!

Who this course is for:

  • Those looking to expand their skills in paid advertising across major platforms.
  • Professionals aiming to achieve better results for their clients or businesses.
  • Professionals responsible for overseeing marketing strategies and campaigns.
  • Managers looking to gain insights into effective paid advertising techniques for their teams.
  • Individuals seeking to increase brand visibility and drive targeted traffic to their websites.
  • Entrepreneurs who want to understand and manage their own paid advertising campaigns.
  • Beginners keen on learning the fundamentals of Google Ads, Facebook Ads, and LinkedIn Ads.
  • Those aiming to enhance their digital marketing skill set with practical, hands-on experience.

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