Mastering Mailchimp: Email Marketing for Beginners

Create Mailchimp signup forms with the embedded form builder to collect email, first name, and last name, including pop-up and landing pages, then paste the HTML into Wix or WordPress.

Create audience groups in Mailchimp to let subscribers choose content they want, nurturing engagement and open rates, using signup forms or the audience dashboard.

Set up a preferences center to let subscribers choose content types, reducing unsubscribes. Customize the center with logo, text, and fields, then publish via a connected or Mailchimp domain.

Create and share surveys within Mailchimp campaigns to avoid one-way conversations and gather audience feedback, design questions with multiple options, and publish via social media.

Identify and manage inactive subscribers in Mailchimp by using campaign activity to segment unsubscribed or non-responsive contacts, then archive or remove them while preserving data for future campaigns.

Master email campaigns by configuring Mailchimp to receive and manage replies in your inbox, review messages from campaigns, and set inbox notifications for your team.

Create branded templates to reinforce your brand and save time by using layout, team, or code your own options; customize images, links, and text, then preview and save.

Master automation campaigns in Mailchimp by setting welcome emails, abandoned cart messages, and birthday emails, choosing triggers, audiences, and timing, and testing before sending.

Replicate campaigns in Mailchimp by duplicating existing campaigns or starting from scratch, edit the name, audience or segment, update the subject, content, image, and links, and prepare to send.

Open the campaign dashboard, select a sent campaign, and view its report to track orders, average orders, revenue, total revenue, and subscribers who completed email sends.

Design engaging email campaigns by building content blocks in a basic template, adding linked images, text, buttons, dividers, and social icons, and styling fonts, colors, and spacing.

Explore how Mailchimp's style tab controls email design, from footer and body styling to color, padding, and font, ensuring brand consistency across devices and templates.

Personalizing your email campaign makes content more personal for readers and helps bypass spam filters. Personalize headings by inserting first name to catch attention and tailor messages to your audience.

Learn how to configure compliant email footers in Mailchimp, including an unsubscribe option, transparent address and website URL to meet anti-spam laws, and customize layout and styling in campaigns.

Connect Twitter, Facebook, and Instagram to automatically publish email campaigns, edit the campaign URL, add images, and save time by synchronizing cross-channel marketing.

Mastering Mailchimp teaches collaboration on email campaigns through test emails, feedback, and careful editing to prevent spelling errors and broken links, and to schedule final delivery.

Create social cards in Mailchimp to let your audience save and share campaigns on social platforms, driving free word-of-mouth advertising. Customize the feature image, title, and description for each card.

Learn to resend a campaign to subscribers who did not open it by duplicating the campaign, creating a did-not-open segment, and sending or scheduling the follow-up while monitoring results.

Create and customize Mailchimp landing pages by selecting an audience, choosing a template, adding a logo, editing URL for SEO, publish, and track results with Google Analytics and Facebook Pixel.

create and manage ads inside MailChimp for Facebook, Instagram, and Google remarketing, targeting visitors from your landing page or connected store, set a weekly budget, and preview before publishing.

Create a postcard campaign from campaigns dashboard in Mailchimp, add recipients (existing customers or new audience), design front and back, save, and note postcards are not free and incur charges.

Create social media posts in Mailchimp, separate from campaigns, and publish to Instagram, Facebook, or Twitter; organize posts in campaigns dashboard, add text and images, and connect accounts before publishing.

Build automated customer journeys with Mailchimp to personalize interactions at each touchpoint. Create journeys by naming them, selecting a starting point, adding conditional actions, delays, and emails, with automated progress.

Learn how transactional emails differ from marketing messages and deliver personalized, automated updates such as order confirmations, product details, and tracking via Mailchimp with API or SMTP integration.