Mastering Lean Canvas

Turn your technological ideas into a practical business model.
Free tutorial
Rating: 4.1 out of 5 (85 ratings)
1,760 students
1hr 15min of on-demand video
English [Auto]

To transform your invention or idea into a business model.
To Identify the uncertain working assumptions of your business model.
To validate your working assumptions against the real world.
To tell a compelling story of your business idea to stakeholders.


  • Yes
  • Open-minded and passionate about being an entrepreneur


If you are an inventor or problem-solvers who is eager to transform your product or idea into a startup, you have arrived at the right course.

Here you will learn to transform your invention or idea into a practical business model.

In the course, you will design your idea's business model, validate its working assumptions against the real world, and make your first steps in materializing your business model.

But most importantly, you will possess a compelling story and the confidence to share it with stakeholders.

The course is focused on the lean canvas, which is the primary tool in the Lean Startup methodology. In the course, I drill down to each of the nine sections of the lean canvas and use examples of companies that successfully performed each section. Every chapter has an exercise to help you understand the subject and an assignment that will encourage you to advance your business model. Together we will walk step by step in the entire process.

The Lean Canvas is a problem-oriented tool. It helps you see your business model from the customer's point of view and fitting your product to your customer's problems.

The course is suitable for everyone. There are no pre-requirements to enroll, except open-minded and enthusiastic about being an entrepreneur.

I invite you to look at the course descriptions to see if it meets your expectations.

Who this course is for:

  • Inventors and problem-solvers who want to materialize their ideas or products.
  • People who are enthusiastic about being an entrepreneur and want to commence the first move.
  • Students who want to understand in depth the Lean Canvas method.


Instructor and entrepreneur
Amos Redlich
  • 4.1 Instructor Rating
  • 85 Reviews
  • 1,760 Students
  • 1 Course

I'm living in Israel, where entrepreneurship is our mother tongue. I founded my first business when I was only 15. Every morning, I took my bicycle to distribute more than 1000 rolls in my neighborhood. By 7 a.m., I was taking a quick shower before rushing to school. After that positive experience, I initiated five other businesses, two of which were startups. One failed, and one continued running as a small business.

For the past twenty years, most of my professional life has revolved around startups and entrepreneurship. I was involved in developing collaborations between Israeli corporations and startup companies. I guided many startups in their business development, I mentored dozens of entrepreneurs and startups in early-stage ventures and taught hundreds of students in academia.

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