Mastering Lean Canvas

Why the copier was a commercial failure even though it was a technological success.

Your mission as an entrepreneur.

The  Lean Canvas chart

How to minimize the risk of building a product that nobody wants?

Understanding the lean startup concept.

The lean canvas structure from a 90,000 feets

Fill out your first canvas

Summary of section 3

As a startup company, your resources are limited. Narrowing your market to a size you can deal with is a must.

Early adopters are a small group of customers that will serve as a stepping stone to the rest of the market. By the end of the lecture, you will be able to identify your early adopter group.

The Persona is a user's archetypes that you use to describe your customers more intimately. In the lecture, you will learn how to build personas for your prospects.

In this lecture, you will learn to articulate the problem from the customer's point of view.

Here is the bottom line of this Chapter:

· Always describe a problem from the customer's point of view.

· Do not neglect the early adapters,

· Use personas to describe your customers more vividly.

· Tell a story about how your solution helped the customer solve their problem.

In the next Chapter, I will discuss the box representing the solution.

In this lecture, we will talk about fitting the solution to the problem. By the end of the lecture, you will be able to put your solution features side by side with the problem you have inscribed.

In this lecture, you will learn the golden rules on how to formulate UVP the right way.

Many customers share the same expectations from a product or a service they consume. Here you get a list of UVP customer appreciates.

This lecture presents a checklist to examine your UVP.

In this lecture, you will learn what distribution channels are, what activities you should conduct to attract customers, selling them the product, deliver the goods and support them along the product's life cycle.

Here you will learn about the various ways to distribute your product using the internet.

Many products and services do not distribute via the internet but through physical channels. In this lecture, I will give you a little taste about physical distribution channels.

These days, when the air is full of media noise, catching your customers' attention might be a bit tricky and requires creative thinking. There are endless ways to attract your customers, Here you will get only a few of them.

How do you turn your users into active customers that become fans of your product?

Your long term relations with a customer starts with him buying the first product.  How do you keep the customer buying from you forever?

• TAM, SAM, and SOM is a method to measure market potential.

• Investors often interest in this estimation to see if you target a big enough market.

• By the end of the lecture, you will be able to estimate the market potential related to your project.

• In this lecture, you will get familiar with pricing strategy you have.

• By the end of the lecture, you will be able to set your pricing options.

• There are many ways to generate revenue.

• In this lecture, you will get familiar with a few approaches and select a few of them for your project.

A student proves his progress by passing the semester exams. As an entrepreneur, you decide when the semester ends, formulate the exam, answer it and give yourself a score.

"how much will it cost to set up and run my start-up?” We will address this topic in this chapter.

By the end of this lecture, you will be able to identify the major expense items and estimate some ballpark figures.

Use the attached spreadsheet to guesstimate the expenses that are relevant to your venture.

• In this section, you will hear a few stories of successful companies.

• You will get a few tips for building a successful company

• ... but without any guarantee for the outcomes.

How Lemonade disrupts the insurance industry.

How Habana-Labs and Mellanox dominate their markets.

In this lecture, I summarize the  golden rules of unfair advantages