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Mastering Introductory Marketing: SWOT, STP, 4P, 7P & 4C
New
7 students
Mastering Introductory Marketing: SWOT, STP, 4P, 7P & 4C
Learn marketing fundamentals through a story: SWOT, STP, 4P, 7P & 4C with physical and digital product examples
Created byKB Zaman
Last updated 10/2026
English
What you'll learn
- Explain what marketing really is, including needs, wants, demands, customer value and exchange
- Run a SWOT analysis for any business and turn it into clear strategies using the TOWS matrix
- Segment a market, choose the right target customer, and write a strong positioning statement
- Build a complete marketing mix with the 4 Ps (Product, Price, Place, Promotion) for physical and digital products
- Extend your marketing to services with the 7 Ps and re-check any plan from the customer's view with the 4 Cs
- Create a one-page marketing plan for a physical product and a digital service, step by step
Explore related topics
Course content
8 sections • 30 lectures • 1h 50m total length
Requirements
- No marketing or business experience needed. You will learn everything from scratch, step by step
- Just curiosity, and a product, service or business idea you'd like to apply the lessons to (optional)
Description
This course contains the use of artificial intelligence.
Learn marketing the easy way: through a story you'll actually remember.
Meet Maya and Leo. Maya launches Bold Bean, a canned cold brew coffee. Leo launches FitLoop, a fitness app with a real human coach. Both are smart, both work hard, and both fail spectacularly. Maya sells only 40 of her 500 cans. 90% of Leo's users quit in the first week.
In this animated course, you'll follow their journey from failure to a successful launch. Along the way you'll learn the core frameworks every marketer uses.
Every concept is explained with two real-world examples side by side:
A physical product (Bold Bean coffee)
A digital service (the FitLoop app)
So whatever you sell, you'll see exactly how to apply it.
What you'll learn:
Marketing foundations: needs, wants, demands, customer value, and the five marketing concepts
SWOT analysis: find your strengths, weaknesses, opportunities and threats, then turn them into strategies with the TOWS matrix
STP: segment your market, choose the right target customer, and write a positioning statement
The 4 Ps: Product, Price, Place and Promotion, including pricing strategies, distribution channels and the AIDA model
The 7 Ps: People, Process and Physical Evidence for marketing services
The 4 Cs: check any plan from the customer's point of view
Capstone: build a complete one-page marketing plan, step by step
Why this course is different:
Short, focused lectures (2 to 5 minutes each) with professional motion graphics
"Pause & Think" questions in every lecture to test yourself as you learn
Common mistakes highlighted, so you avoid them in real life
Quick recaps at the end of every lecture
No jargon walls, just clear explanations and practical examples
Who this course is for:
Complete beginners, business and marketing students, new entrepreneurs, small business owners, freelancers, app makers, and anyone starting a career in marketing.
No experience needed. Just bring your curiosity, and maybe your own business idea to practise on.
Enroll now and start building marketing skills you can use from day one!
Who this course is for:
- Complete beginners who want a clear, practical introduction to marketing
- Students studying business, marketing or management who want frameworks explained with real examples
- New entrepreneurs and small business owners planning to launch or grow a product or service
- Freelancers, app makers and digital creators who want to market their online products better
- Career switchers starting a job in marketing who need a strong foundation in STP, 4P, 7P, 4C and SWOT