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Internal Communications: PR, Employee Relations, 250+ Tools
Role Play
8,242 students
Internal Communications: PR, Employee Relations, 250+ Tools
Plan employee communications: corporate strategy, internal comms, feedback channels, procedures and question lists
Last updated 10/2026
English
English [Auto],
What you'll learn
- Take away 250+ tools in 38 downloadable lecture presentations: procedures, checklists, templates, question lists and scorecards
- Build an internal communications strategy with a step-by-step procedure and ready templates
- Segment employees, plan messages and choose channels with ready checklists
- Run a communication campaign and measure its effect with ready metrics and audit questions
- Set up two-way feedback: surveys, feedback conversations and recognition programs
- Communicate across the employee journey, from the candidate stage to offboarding and alumni
- Turn mission, vision and values into clear messages and rituals
- Lead internal PR and protect reputation in difficult situations
- Raise engagement through communication with 33 ready question lists and scripts
- Learn with Mike, the #1 HR instructor on Udemy: 1,800,000+ enrollments, 170,000 students, about 200 books on Amazon
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Course content
9 sections • 39 lectures • 20h 19m total length
Requirements
- No prior communications experience required: every method comes with a procedure, checklist or template you can copy
- Nothing to buy for the course itself: presentations are attached to the lectures
- Basic understanding of how a company works is helpful
- Start with the first three sections, then open the specialist sections you need
- English at intermediate level or above
Description
This course contains the use of artificial intelligence.
254 tools for internal communications in one course: 174 ready-to-use procedures, checklists, templates, question lists and scorecards, plus 80 models and methods.
Open a lecture, take the tool, use it in your next message to employees.
Why employees do not hear the company
A company sends an email about a change and considers the job done. A week later half of the people have not read it, a quarter understood it differently, and the rest heard a third version from their manager. Internal communication fails quietly: nobody complains, people just stop trusting what the company says.
What changes after this course
You plan communication the way a campaign is planned. You know who the audiences are and what each needs to hear. You choose the channel for the message, not the other way round. You prepare managers before employees get the news. You ask for feedback and measure whether the message arrived. And you do it across the whole employee journey, not only when something goes wrong.
What is inside: 254 tools, counted file by file
You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.
- 38 downloadable resources: the lecture presentations
- 174 ready-to-use tools inside the presentations:
- 40 step-by-step procedures and workflows: internal communication audit, eight-step communication campaign, six-step coaching conversation, crisis social media response
- 38 checklists: communication audit documents, effective message design, bad news communication, crisis internal communication
- 38 templates and sample documents: employee persona, effective message, communication calendar, PR strategy
- 33 question lists and conversation scripts: communication focus groups, communication channel selection, change communication evaluation, one-on-one meetings
- 13 scorecards, rubrics and scoring matrices: stakeholder influence-interest matrix, feedback topic prioritization matrix, employee experience scoring, eNPS interpretation
- 3 formulas and metric sets: five communication evaluation areas, CEO personal brand KPIs, PR output-outcome-impact metrics
- 1 ready AI prompt
- 8 other working tools: feedback gap interview, feedback stress reduction, employee experience survey, five dysfunctions team assessment
- 80 models and methods explained with examples: 360-degree feedback, radical candor, Message House, Barcelona Principles
Where the tools are
- Internal communications core (3 sections, 45 tools). Strategy, audiences, messages and channels, campaigns and measurement.
- Employee feedback and listening (36 tools). Two-way feedback, barriers, feedback conversations, feedback loops and recognition.
- Communication across the employee journey (47 tools). Audit, candidate communication, onboarding, development and offboarding.
- Culture through communication (21 tools). Rituals, mission and values, culture campaigns and measurement.
- PR leadership (60 tools). The head of communications role, goals and KPIs, editorial calendar, executive communication, crisis communication and ROI.
- Engagement through communication (64 tools). Engagement surveys, engagement drivers, two-way communication, manager feedback and one-on-one listening.
Who is teaching
I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe.
I learned how much depends on the manager at Wargaming. I worked with about 10 teams and often sat in their meetings; I saw one piece of news get opposite reactions depending on how the team's manager presented it. The company had a rule I liked: before a message went to all employees, it went to managers with an explanation, and they had three days to ask questions. Managers could tell their people first, employees heard news from their own manager, and HR got supporters. The tools in this course build on that experience.
How to use the course
Watch the first three sections in order to build a communication plan. Then use the rest as a reference: section and lecture titles show how many tools are inside, and each lecture description lists them by name.
What is included
- 39 lectures across 9 sections, 20.5 hours
- 38 downloadable resources: lecture presentations
- 254 tools across the lessons, ready to copy into your own work
- A 10-question practice test, a quiz and a role play
- Lifetime access to all materials
- Active instructor support in the Q&A section
- A Udemy Certificate of Completion
Where to start
Take the next announcement your company plans to send. Open the lecture on audiences and channels, fill in the message plan and decide who should hear it first. Enrol now and start your first lesson today.
Who this course is for:
- Internal communications specialists and managers
- HR managers and HR business partners responsible for communication with employees
- PR specialists who work with internal audiences
- Team leaders who need to explain changes to their people
- HR directors building an internal communications function