Mastering Google Search Ads for Charities & 501c3
What you'll learn
- Set Up a Google Ads Account – Learn how to create and manage a Google Ads account tailored for charitable organizations.
- Install and Use Google Tag Manager – Understand the importance of Google Tag Manager and how to use it to track and manage your ads effectively.
- Track Campaigns with Google Analytics 4 (GA4) – Gain the skills to install and verify GA4 for deeper insights into your ad performance.
- Create Effective Google Ads Campaigns – Master the process of building targeted ad campaigns that align with your charity's goals.
- Generate Keywords Using ChatGPT and Google Keyword Planner – Learn how to find relevant keywords that attract your audience using AI-powered tools.
- Write High-Converting Ad Copy – Develop compelling ad copy with the help of ChatGPT to boost engagement and conversions for your campaigns
Requirements
- Basic Computer Literacy – Learners should be comfortable using a computer and navigating the internet.
- Access to a Google Ads Account – A Google Ads account is required to follow along with the practical steps in the course.
- Willingness to Learn New Tools – No prior experience with Google Ads is needed, but learners should be ready to explore tools like Google Tag Manager and Google Analytics 4.
- Reliable Internet Connection – A stable internet connection is necessary for accessing the course materials and setting up online tools.
- Access to a Charity or Nonprofit Organization – The course is designed for learners working in or with a charitable organization, but it can also benefit anyone wanting to learn Google Ads for social good.
- Basic Knowledge of Your Charity’s Goals – Understanding your organization's mission and goals will help you apply what you learn more effectively to your campaigns.
Description
Are you part of a charity or nonprofit looking to make the most of Google Search Ads? This comprehensive course, "Mastering Google Search Ads for Charities: A Step-by-Step Guide", is designed specifically to help charitable organizations create, manage, and optimize Google Ads campaigns effectively, ensuring every marketing dollar counts.
In this course, you'll learn how to align your Google Ads strategy with key guidelines, set up essential tools like Google Tag Manager and Google Analytics 4 (GA4), and develop targeted campaigns using AI-powered tools like ChatGPT and the Google Keyword Planner. Whether you're new to digital advertising or looking to improve your charity's online presence, this course will guide you through each step—from installing the right tools to crafting compelling ad copy.
What You Will Learn:
How to set up and manage a Google Ads account for your charity.
The importance of using Google Tag Manager and Google Analytics 4 (GA4) to track campaign performance.
How to generate effective keywords using ChatGPT and Google Keyword Planner.
Crafting high-converting ad copy tailored to your charity’s mission.
How to stay compliant with Google Ads policies while maximizing results.
By the end of the course, you will have the skills to run impactful Google Ads campaigns that drive donations, raise awareness, and support your charity’s goals. No prior experience is required—this course is tailored for beginners and those new to digital advertising in the nonprofit space.
Join us and empower your charity to reach a broader audience online!
Who this course is for:
- Charity Marketing Professionals – Those responsible for managing online marketing efforts for charities and nonprofits who want to improve their Google Ads skills.
- Nonprofit Leaders
- Fundraising Teams
- Volunteers and Staff
- Beginners in Digital Advertising
- Social Media Managers for Charities
Instructor
- 4.3 Instructor Rating
- 6,230 Reviews
- 324,701 Students
- 49 Courses
Welcome to Your Entrepreneurship Journey with Boomy Tokan!
Are you ready to transform your aspirations into a thriving business venture? Welcome to the Your Own Business Academy, where I'm delighted to guide you through the exciting world of entrepreneurship. Whether you're taking your first steps as a beginner or an experienced entrepreneur seeking to expand your horizons, this course is tailor-made for you.
About Me: Hello, I'm Boomy Tokan and I'm more than an instructor – I'm your partner on this exhilarating journey. With a Master's degree in Social Entrepreneurship and over a decade as a lecturer in Business Planning at City University, I've honed my expertise in nurturing and guiding individuals like you. Over my 20 years as a business advisor, I've raised over £3 million in small amounts for businesses and founded multiple successful ventures. My advice is not just theory; it's tried, tested, and proven in real-life scenarios.
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#2. I recently had the privilege of partnering with a struggling charity in Africa. Through collaborative strategic planning, we managed to secure nearly $40,000 in funding, amplifying the impact of their vital mission. Witnessing the transformation of their operations and their ability to make a difference was profoundly rewarding.
#3. Empowering a single mother to harness her life experiences and passion for storytelling, I guided her as she embarked on a journey to become an author. Today, she's in the midst of writing her third book, with international acclaim and a steady stream of income pouring in, proving that anyone can turn their passions into sustainable ventures.
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Credentials: MA in Social Entrepreneurship ? 10 Years as City University's Business Planning Lecturer ? 20 Years Business Advisor ? Raised over £3M for Businesses ? Over 6.5M Quora Views ? Serial Entrepreneur
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Craft captivating business plans that captivate investors and drive growth.
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Visuals: Experience captivating visuals that enhance your learning journey. High-quality images, informative graphics, and even a short video will make your learning experience both engaging and memorable.
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