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Mastering Google Analytics 4
Rating: 4.4 out of 5(47 ratings)
176 students
Created bySakshar Barua
Last updated 1/2026
English

What you'll learn

  • Introduction to Google Analytics 4 (GA4) and how it differs from Universal Analytics.
  • Setting up GA4 for websites and apps, including property and data stream creation.
  • Understanding GA4 reports to analyze user behavior and traffic sources.
  • Customizing reports and dashboards for actionable insights.
  • Tracking key events and conversions to measure business goals.
  • Using Google Tag Manager to set up custom event tracking.
  • Setting up cross-domain tracking for a seamless user journey.
  • Audience creation and segmentation for better targeting.
  • E-commerce tracking in GA4 to measure sales and revenue.
  • Integrating GA4 with Google Ads for campaign optimization.
  • Exploring advanced features like funnels, path analysis, and predictive metrics.

Course content

1 section • 26 lectures • 4h 53m total length

  • Introduction to Google analytics. What is Google Analytics?5:42

    Explore how GA4 differs from Universal Analytics, learn event-based tracking, measure traffic and user behavior, set up GA4 accounts, and generate reports to drive data-driven marketing decisions.

  • Get Certified On Google Analytics For FREE From Google! Google Skillshop.6:43
  • How Does Google Analytics Work?8:54
  • How To Set Up Google Analytics? Create GA4 Property & Web Data Stream.21:34
  • How To Check If Google Analytics Tag Is Firing?10:17
  • Google Analytics 4 Access & Settings.10:28

    Learn how to manage Google Analytics 4 access and settings, grant roles like admin or editor at account or property level, review change history, and control data retention and deletion.

  • How To Access Demo Google Analytics 4 Accounts?5:43
  • Walkthrough Of Google Analytics Account.13:35
  • What Are Google Analytics Events, Dimensions & Metrics ?5:30

    Master the basics of GA4 by learning events, dimensions, segments, and matrices, and understand how events drive reports, how dimensions define context, and how segments compare data.

  • Types Of Google Analytics Events (Manage Your Events)11:01

    Learn how Google Analytics 4 defines events and tracks actions like page views. Explore automatically collected, enhanced measurement, and the distinction between recommended and custom events with parameters.

  • Manage & Filter Your Data In Google Analytics10:20

    Learn to filter out developer and internal IP traffic in Google Analytics 4, using data filters, internal traffic rules, and testing vs active modes to keep reports clean.

  • Custom Dimensions & Metrics in Google Analytics 4 _ Scoping Explained9:33

    Explore custom dimensions and metrics in Google Analytics 4, including scoping across event, user, and item, and how to create them from admin and reports.

  • Cross Domain Tracking & Domain Filters in Google Analytics 4 (GA4)7:39
  • Track Key Events (Conversions) In Google Analytics 49:19
  • How to view reports in Google Analytics 4?29:15
  • How To View Reports In Google Analytics 4? (Comparison & Insights)11:35

    Explore how to view and compare Google Analytics 4 reports, hover metric definitions, and use quick insights to track retention, engagement, monetization, and e-commerce.

  • Apply Filters In Your Google Analytics 4 Reports.9:03
  • Get In Depth Insights From GA 4 'Explore'11:53
  • Funnel Exploration GA 414:53
  • Path Exploration GA 417:20
  • Segment Overlap Google Analytics 416:28
  • Cohort Exploration Google Analytics 412:16
  • Link Google Analytics 4 to Google Ads Account8:24
  • Useful Tips – How to Filter Key Events to Understand Your Business6:02
  • Customizing Reports & Building Reports from Scratch9:10

    Build and edit custom reports in Google Analytics 4, manage editorial access, customize dimensions and metrics, and create reports from scratch or from templates for traffic acquisition insights.

  • Create Audience From Segments Or From Scratch10:49

Requirements

  • Basic understanding of digital marketing concepts – Familiarity with marketing strategies and user engagement will be helpful.
  • No prior experience with Google Analytics 4 required – This course covers all the basic details you need to know.
  • Access to a Google Analytics 4 account – Learners will need a GA4 account to follow along with the setup and exercises.
  • Access to a website or demo site – For practicing tag implementation. (You will have a free google demo account to practice)
  • Willingness to learn and experiment – Learners should be eager to explore data and implement tracking methods.

Description

Hi, I’m Sakshar Barua, and I’ve been working in digital marketing and analytics for over a decade. I have a passion for teaching and empowering students to unlock the true potential of their digital marketing strategies. From my role as a Google Ads Specialist Trainer, to my hands-on experience creating and managing PPC campaigns, I’ve helped countless businesses improve their data analysis and online marketing strategies.

I also teach on Udemy, where I create easy-to-understand courses that cover the latest in Google Ads and analytics. My approach is practical, straightforward, and tailored to helping you achieve real-world success. I’m here to guide you every step of the way in mastering GA4, so you can confidently leverage it for business growth.

Google Analytics 4 is the future of web analytics, and mastering it is essential for anyone looking to track, measure, and optimize their online presence. Whether you're a digital marketer, business owner, analyst, or just getting started, this course will equip you with the skills to navigate GA4 with confidence.

Through hands-on lessons, you’ll learn how to set up GA4, track key metrics, analyze reports, and use advanced features like custom events, audience segmentation, and predictive analytics. You'll also discover how to integrate GA4 with Google Ads, measure conversions, and build reports that provide actionable insights.

No prior experience needed

Step-by-step practical lessons

Advanced tracking & reporting techniques

Google Ads & GA4 integration for better ROI

Don’t just collect data—understand it and use it to grow your business!
Join now and future-proof your analytics skills!

By the end of this course, you’ll be able to make data-driven decisions that enhance website performance, improve marketing campaigns, and drive business growth.

Plus I will help you one on one if needed. So don't miss this oppurtunity!

Enroll Now!

Who this course is for:

  • Digital Marketers – looking to track campaign performance and optimize strategies using data insights.
  • Web Analysts – wanting to master GA4 for detailed user behavior analysis.
  • Small Business Owners – aiming to understand their website traffic and customer engagement for growth.
  • E-commerce Professionals – seeking to track user journeys, conversions, and key events for better decision-making.
  • Content Creators & Bloggers – wishing to monitor user interaction with their content.
  • Data Analysts – interested in enhancing their analytics toolkit with GA4.
  • Marketing Agencies – aiming to provide advanced analytics solutions for their clients.
  • Anyone transitioning from Universal Analytics to GA4 – needing a smooth transition with clear guidance.
  • Students & Professionals – wanting to gain practical skills in web analytics and tracking tools.

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