Mastering Google Analytics 4 In 2025
What you'll learn
- Introduction to Google Analytics 4 (GA4) and how it differs from Universal Analytics.
- Setting up GA4 for websites and apps, including property and data stream creation.
- Understanding GA4 reports to analyze user behavior and traffic sources.
- Customizing reports and dashboards for actionable insights.
- Tracking key events and conversions to measure business goals.
- Using Google Tag Manager to set up custom event tracking.
- Setting up cross-domain tracking for a seamless user journey.
- Audience creation and segmentation for better targeting.
- E-commerce tracking in GA4 to measure sales and revenue.
- Integrating GA4 with Google Ads for campaign optimization.
- Exploring advanced features like funnels, path analysis, and predictive metrics.
Requirements
- Basic understanding of digital marketing concepts – Familiarity with marketing strategies and user engagement will be helpful.
- No prior experience with Google Analytics 4 required – This course covers all the basic details you need to know.
- Access to a Google Analytics 4 account – Learners will need a GA4 account to follow along with the setup and exercises.
- Access to a website or demo site – For practicing tag implementation. (You will have a free google demo account to practice)
- Willingness to learn and experiment – Learners should be eager to explore data and implement tracking methods.
Description
Hi, I’m Sakshar Barua, and I’ve been working in digital marketing and analytics for over a decade. I have a passion for teaching and empowering students to unlock the true potential of their digital marketing strategies. From my role as a Google Ads Specialist Trainer, to my hands-on experience creating and managing PPC campaigns, I’ve helped countless businesses improve their data analysis and online marketing strategies.
I also teach on Udemy, where I create easy-to-understand courses that cover the latest in Google Ads and analytics. My approach is practical, straightforward, and tailored to helping you achieve real-world success. I’m here to guide you every step of the way in mastering GA4, so you can confidently leverage it for business growth.
Google Analytics 4 is the future of web analytics, and mastering it is essential for anyone looking to track, measure, and optimize their online presence. Whether you're a digital marketer, business owner, analyst, or just getting started, this course will equip you with the skills to navigate GA4 with confidence.
Through hands-on lessons, you’ll learn how to set up GA4, track key metrics, analyze reports, and use advanced features like custom events, audience segmentation, and predictive analytics. You'll also discover how to integrate GA4 with Google Ads, measure conversions, and build reports that provide actionable insights.
No prior experience needed
Step-by-step practical lessons
Advanced tracking & reporting techniques
Google Ads & GA4 integration for better ROI
Don’t just collect data—understand it and use it to grow your business!
Join now and future-proof your analytics skills!
By the end of this course, you’ll be able to make data-driven decisions that enhance website performance, improve marketing campaigns, and drive business growth.
Plus I will help you one on one if needed. So don't miss this oppurtunity!
Enroll Now!
Who this course is for:
- Digital Marketers – looking to track campaign performance and optimize strategies using data insights.
- Web Analysts – wanting to master GA4 for detailed user behavior analysis.
- Small Business Owners – aiming to understand their website traffic and customer engagement for growth.
- E-commerce Professionals – seeking to track user journeys, conversions, and key events for better decision-making.
- Content Creators & Bloggers – wishing to monitor user interaction with their content.
- Data Analysts – interested in enhancing their analytics toolkit with GA4.
- Marketing Agencies – aiming to provide advanced analytics solutions for their clients.
- Anyone transitioning from Universal Analytics to GA4 – needing a smooth transition with clear guidance.
- Students & Professionals – wanting to gain practical skills in web analytics and tracking tools.
Instructor
- 4.7 Instructor Rating
- 813 Reviews
- 5,294 Students
- 5 Courses
Hi all! My name is Sakshar and I’m a seasoned digital marketer with a wealth of experience in PPC like Google Ads, Meta Ads & much more. With a passion for teaching and a track record of success. I have worked with Google vendors for over 6 years, trained hundreds of new Google ads aspirants, and managed thousands of Google ads & Meta ads campaigns while working with agencies.
Join me on Udemy and embark on a transformative journey that promises to illuminate the path to PPC Ads mastery. Start your learning adventure today and propel your online endeavors to new heights under expert guidance.
When you enroll in my Udemy courses, you're not only investing in your knowledge – you're investing in results. By demystifying the intricacies of various PPC Ads and sharing battle-tested strategies, I will equip you with the tools to succeed in the ever-evolving digital landscape.