Mastering Google Analytics 4

Name: Mastering Google Analytics 4
Rating: 4.4 (47 reviews)

Master Google Analytics 4. Learn from a certified former Google Vendor Instructor.

Created bySakshar Barua

Last updated 1/2026

English

English [Auto],

What you'll learn

Introduction to Google Analytics 4 (GA4) and how it differs from Universal Analytics.
Setting up GA4 for websites and apps, including property and data stream creation.
Understanding GA4 reports to analyze user behavior and traffic sources.
Customizing reports and dashboards for actionable insights.
Tracking key events and conversions to measure business goals.
Using Google Tag Manager to set up custom event tracking.
Setting up cross-domain tracking for a seamless user journey.
Audience creation and segmentation for better targeting.
E-commerce tracking in GA4 to measure sales and revenue.
Integrating GA4 with Google Ads for campaign optimization.
Exploring advanced features like funnels, path analysis, and predictive metrics.

Course content

1 section • 26 lectures • 4h 53m total length

Introduction to Google analytics. What is Google Analytics?5:42
Explore how GA4 differs from Universal Analytics, learn event-based tracking, measure traffic and user behavior, set up GA4 accounts, and generate reports to drive data-driven marketing decisions.
Get Certified On Google Analytics For FREE From Google! Google Skillshop.6:43
Learn how to earn a free Google Analytics certification through Google Skillshop, access courses, complete GA4 modules, pass a 50-question quiz, and retake after 24 hours, then showcase on LinkedIn.
How Does Google Analytics Work?8:54
Explore how Google Analytics 4 shifts to event-based data and how it integrates website and app data streams. Set up tags with Google Tag Manager or manually, enabling cross-device analytics.
How To Set Up Google Analytics? Create GA4 Property & Web Data Stream.21:34
Learn to set up a GA4 property and a website data stream, install and test the Google Analytics tag, and connect via Google Tag Manager for website analytics.
How To Check If Google Analytics Tag Is Firing?10:17
Learn to verify that the Google Analytics 4 tag fires correctly using tag assistant, tag manager, real-time reports, and debug view, by matching measurement IDs and the data stream.
Google Analytics 4 Access & Settings.10:28
Learn how to manage Google Analytics 4 access and settings, grant roles like admin or editor at account or property level, review change history, and control data retention and deletion.
How To Access Demo Google Analytics 4 Accounts?5:43
Access free Google Analytics 4 demo accounts for the merchandise shop and the flooded gaming app to practice hands-on analytics with no admin access.
Walkthrough Of Google Analytics Account.13:35
Navigate the Google Analytics four dashboard with the Google Merchandise Shop data, exploring home, real-time reports, acquisition and engagement, monetization, and the admin and advertising sections.
What Are Google Analytics Events, Dimensions & Metrics ?5:30
Master the basics of GA4 by learning events, dimensions, segments, and matrices, and understand how events drive reports, how dimensions define context, and how segments compare data.
Types Of Google Analytics Events (Manage Your Events)11:01
Learn how Google Analytics 4 defines events and tracks actions like page views. Explore automatically collected, enhanced measurement, and the distinction between recommended and custom events with parameters.
Manage & Filter Your Data In Google Analytics10:20
Learn to filter out developer and internal IP traffic in Google Analytics 4, using data filters, internal traffic rules, and testing vs active modes to keep reports clean.
Custom Dimensions & Metrics in Google Analytics 4 _ Scoping Explained9:33
Explore custom dimensions and metrics in Google Analytics 4, including scoping across event, user, and item, and how to create them from admin and reports.
Cross Domain Tracking & Domain Filters in Google Analytics 4 (GA4)7:39
Learn how to measure cross-domain and subdomain conversions in GA4 by configuring data streams and tag settings. Add domain rules and block unwanted referrals to reveal the navigation path.
Track Key Events (Conversions) In Google Analytics 49:19
Discover how to create and mark key events as conversions in Google Analytics 4, use admin settings to define events like ticket sales, and track valuable actions.
How to view reports in Google Analytics 4?29:15
Explore how to view and customize Google Analytics 4 reports, including real-time, acquisition, engagement, monetization, and e-commerce data, with filters, dimensions, and date-range comparisons.
How To View Reports In Google Analytics 4? (Comparison & Insights)11:35
Explore how to view and compare Google Analytics 4 reports, hover metric definitions, and use quick insights to track retention, engagement, monetization, and e-commerce.
Apply Filters In Your Google Analytics 4 Reports.9:03
Learn to apply and manage filters in Google Analytics 4 reports, including dimension-based filtering, time frame selection, and creating comparisons across direct, organic, and paid traffic.
Get In Depth Insights From GA 4 'Explore'11:53
Unlock deep analytics in GA4 by exploring the explore section, building freeform reports with dimensions, segments, and matrices, and visualizing insights with charts.
Funnel Exploration GA 414:53
Learn how to build and interpret a funnel exploration in Google Analytics 4, using the funnel template to visualize steps, abandonment rate, and device and gender breakdown to optimize purchases.
Path Exploration GA 417:20
Utilize path exploration in Google Analytics four to reveal how users move through your site, from the starting point through events to subsequent pages, using date ranges, segments, and dimensions.
Segment Overlap Google Analytics 416:28
Master segment overlap in Google Analytics 4 by using the explore template to compare up to three segments with dimensions, matrices, and filters such as age and traffic sources.
Cohort Exploration Google Analytics 412:16
explore cohort exploration in Google Analytics 4 to compare weekly cohorts, segments, and dimensions using standard, rolling, and cumulative calculations.
Link Google Analytics 4 to Google Ads Account8:24
Link your Google Ads and Google Analytics accounts to transfer data, enable auto tagging, and unlock conversion reports for optimizing ads and remarketing.
Useful Tips – How to Filter Key Events to Understand Your Business6:02
Learn how to identify and filter key events in Google Analytics 4 to measure conversions and understand how purchases, add to cart, and view item events behave across traffic sources.
Customizing Reports & Building Reports from Scratch9:10
Build and edit custom reports in Google Analytics 4, manage editorial access, customize dimensions and metrics, and create reports from scratch or from templates for traffic acquisition insights.
Create Audience From Segments Or From Scratch10:49
Create audiences in Google Analytics 4 from segments or from scratch in the admin, using include/exclude conditions and membership duration to target cart abandoners and shoppers.

Requirements

Basic understanding of digital marketing concepts – Familiarity with marketing strategies and user engagement will be helpful.
No prior experience with Google Analytics 4 required – This course covers all the basic details you need to know.
Access to a Google Analytics 4 account – Learners will need a GA4 account to follow along with the setup and exercises.
Access to a website or demo site – For practicing tag implementation. (You will have a free google demo account to practice)
Willingness to learn and experiment – Learners should be eager to explore data and implement tracking methods.

Description

Hi, I’m Sakshar Barua, and I’ve been working in digital marketing and analytics for over a decade. I have a passion for teaching and empowering students to unlock the true potential of their digital marketing strategies. From my role as a Google Ads Specialist Trainer, to my hands-on experience creating and managing PPC campaigns, I’ve helped countless businesses improve their data analysis and online marketing strategies.

I also teach on Udemy, where I create easy-to-understand courses that cover the latest in Google Ads and analytics. My approach is practical, straightforward, and tailored to helping you achieve real-world success. I’m here to guide you every step of the way in mastering GA4, so you can confidently leverage it for business growth.

Google Analytics 4 is the future of web analytics, and mastering it is essential for anyone looking to track, measure, and optimize their online presence. Whether you're a digital marketer, business owner, analyst, or just getting started, this course will equip you with the skills to navigate GA4 with confidence.

Through hands-on lessons, you’ll learn how to set up GA4, track key metrics, analyze reports, and use advanced features like custom events, audience segmentation, and predictive analytics. You'll also discover how to integrate GA4 with Google Ads, measure conversions, and build reports that provide actionable insights.

No prior experience needed

Step-by-step practical lessons

Advanced tracking & reporting techniques

Google Ads & GA4 integration for better ROI

Don’t just collect data—understand it and use it to grow your business!
Join now and future-proof your analytics skills!

By the end of this course, you’ll be able to make data-driven decisions that enhance website performance, improve marketing campaigns, and drive business growth.

Plus I will help you one on one if needed. So don't miss this oppurtunity!

Enroll Now!

Who this course is for:

Digital Marketers – looking to track campaign performance and optimize strategies using data insights.
Web Analysts – wanting to master GA4 for detailed user behavior analysis.
Small Business Owners – aiming to understand their website traffic and customer engagement for growth.
E-commerce Professionals – seeking to track user journeys, conversions, and key events for better decision-making.
Content Creators & Bloggers – wishing to monitor user interaction with their content.
Data Analysts – interested in enhancing their analytics toolkit with GA4.
Marketing Agencies – aiming to provide advanced analytics solutions for their clients.
Anyone transitioning from Universal Analytics to GA4 – needing a smooth transition with clear guidance.
Students & Professionals – wanting to gain practical skills in web analytics and tracking tools.