Mastering Google Ads: From Beginner to Expert!

Name: Mastering Google Ads: From Beginner to Expert!
Rating: 4.7 (338 reviews)

Unlock the Power of Google Ads: Create Effective Campaigns, Drive Targeted Traffic, and Maximize ROI.

Created bySakshar Barua

Last updated 1/2026

English

English [Auto],Korean [Auto],

What you'll learn

Google Ads Fundamentals – Understanding the basics of Google Ads, including how it works, key terminology, and campaign types.
How to Create and Structure Campaigns – Step-by-step guidance on setting up search, display, and video campaigns from scratch.
Keyword Research and Targeting – How to find the right keywords for ads and effectively target the right audience.
Ad Copywriting Skills – Best practices for writing compelling ad copy that grabs attention and drives clicks.
Bidding Strategies and Budget Management – Learning how to set bids and manage budgets to optimize ad spend.
Tracking Conversions and Measuring Success – How to set up conversion tracking, analyze performance, and adjust campaigns based on data.
Optimizing Campaigns for Better Results – Techniques for refining targeting, improving quality scores, and lowering cost-per-click (CPC).
Understanding Google Analytics Integration – How to link Google Ads with Google Analytics for deeper insights into campaign performance.
Remarketing Strategies – Learning how to create remarketing campaigns to re-engage visitors who didn’t convert.
Best Practices for Scaling and Managing Ads – Advanced tips for scaling campaigns and managing multiple accounts.

Course content

14 sections • 84 lectures • 14h 23m total length

Introduction to Google Ads10:44
Discover how Google Ads work across Google search, YouTube, and partners, and learn how to reach buyers through search, display, and video ads, plus AdSense partnerships.

Create a Google Ads Account 202413:06
To be eligible to create a Google Ads account, you need to meet the following basic requirements:
Age Requirement: You must be at least 18 years old to create a Google Ads account.
Google Account: You need a Google account to sign up for Google Ads. If you don’t already have one, you can easily create one.
Valid Payment Method: You must provide a valid payment method (credit card, bank account, etc.) for billing your Google Ads campaigns.
Business Information: If you’re running ads for a business, having complete business information like your website URL and contact details will help set up campaigns.
Meeting these conditions will allow you to start creating and managing your Google Ads campaigns.
Navigating the Google Ads Interface (Billing) 20247:15
Here are the common ways to set up a billing method in Google Ads:
Credit or Debit Card: The most common method. You can add a Visa, MasterCard, American Express, or other accepted cards.
Bank Account (Direct Debit): Link your bank account directly to Google Ads for payments via direct debit. This option may take a few days for verification.
PayPal: In certain countries, you can link your PayPal account to pay for Google Ads.
Manual Payments: Add funds to your account in advance. Google will deduct the advertising costs from the pre-paid balance until it’s exhausted.
Monthly Invoicing: For large advertisers, Google offers a monthly invoicing option. You need to apply and be approved for credit by Google.
You can choose a billing method when you first set up your account, or change it later in the "Billing and Payments" section of your Google Ads account or at the time of Google ads account setup.
Navigating the Google Ads Interface (Campaign section) 202416:42
Navigate the Google Ads campaign dashboard to explore overview, recommendations, insights, and reports, then manage assets, audiences, keywords, and landing pages while tracking changes and experimenting with campaigns.
Admin & Access Level Settings11:02
Google Ads account Structure5:48
Example Of An Account Structure16:20
Structure Google Ads accounts with campaigns, ad groups, and multiple ad copies per group, using keywords for search and audiences for display. Include seasonal and remarketing campaigns to maximize reach.

Campaign Creation (Campaign Settings)9:37
Explore essential Google Ads campaign settings, from campaign type and goals to networks, locations, bidding strategies, budgets, ad assets and extensions, schedules, devices, audiences, exclusions, and dynamic ads.
Campaign Goals Overview4:20
Discover how to set campaign goals and select objectives in Google Ads, from sales and leads to website traffic and app promotion, with guidance on defining conversions and aligning objectives.
Understanding Goals through Marketing Funnel6:07
Understanding Google Ads Campaign Types and Ad Formats12:18
Explore Google ads campaign types and ad formats, including text and call-only ads, responsive display and search ads, shopping, video, app promotion, and Performance Max, guided by campaign goals.
Bidding Strategies8:12
Maximize Conversions Bidding Strategy5:00
Target CPA Bidding Strategy5:47
Maximize Conversion Value Bidding Strategy4:23
maximize conversion value bidding increases revenue by prioritizing conversion value within your budget, without targeting ROAS, and requires defining conversion value in Google Ads.
Target ROAS Bidding Strategy7:44
Learn how to implement the target roas bidding strategy in Google Ads by aligning conversion value with ad spend to achieve a desired roas, such as 500% per dollar spent.
Target Impression Share Bidding Strategy5:55
Discover the target impression share bidding strategy and how it automatically sets bids to win auctions and display ads at the absolute top of the page, boosting brand awareness.
Maximize Clicks Bidding Strategy6:06
Manual CPC Bidding Strategy (Enhanced CPC)8:20
Learn manual CPC bidding, setting bids on each keyword to control cost per click, with enhanced CPC options, while automated bidding is recommended.
Location Targeting7:40
Learn to set location targeting in google ads, including radius targeting, exclusions, and the presence or interest option. Choose presence in or regularly in your targeted locations to optimize reach.
Search & Display Partners5:08
Explore how search partners and display partners extend your Google Ads reach, learn when to include them, and understand how they affect campaign structure and placements.
Language & Audience settings5:09
Set language and audience targets to reach local language speakers; use observation for search campaigns and targeting for display campaigns.
Ad Rotation4:35
Ad Schedule / Start Date & End Date5:11
Learn to set ad schedules and start and end dates in google ads, including scheduling by day of week and time, and where to find these options.
Brand Restrictions4:33
Implement brand restrictions to limit ad exposure to searches that match keywords and exclude specified brands, then use broad match keywords with conversion bidding to control reach.
Ad Group Level Settings (Keywords)8:50
Learn how to configure ad group level settings within a campaign, create keywords and ads, and use landing page keywords to generate suggestions while prioritizing relevant, high-quality keywords.
Ad Group Level Settings (Ad Creatives & Ad Strenght)10:30
Keyword & Asset Generation With AI (New)5:37
Discover how Gemini AI generates keywords, headlines, and assets for Google Ads, guided by your final URL prompts, to optimize ad groups, landing pages, and ad strength.
Campaign Budget18:02
Explore how to set and optimize a campaign budget in Google Ads, compare average daily and shared budgets, read algorithm forecasts, and manage monthly spend across campaigns.
Review and Publish Campaign4:36
Review and fix ad issues and billing details before publishing a Google Ads campaign; resolve policy violations and spacing errors to ensure a smooth publish and controlled spend.

The Art of Keyword Research (Keywords & Search Terms)4:42
Distinguish search terms from keywords and learn how exact terms trigger ads in Google Ads campaigns, with keywords added at the campaign and ad group level.
Keyword Match Types13:28
Explain the three keyword match types—broad, phrase, and exact—and how they affect ad visibility, with square brackets for exact and speech codes for phrase; show bulk and ad group level changes.
Negative Keywords9:24
Search Term Report6:18
Keyword Planner10:58
Learn to use Google Ads' built-in keyword planner for keyword research, discover new keywords, view volume forecasts and competition, and save keywords for future campaigns.
Tips for Keyword Research11:27

Basic Metrics to Monitor (Part 1)10:33
Learn the basics of Google Ads metrics such as impressions, clicks, and click-through rate (CTR), and how to view them at account, campaign, and ad group levels to optimize performance.
Basic Metrics to Monitor (CPC)8:50
Basic Metrics to Monitor (Leads & Conversions)14:27
Explore quality score and ad rank, and master conversions and leads metrics, including conversion trackers, cost per conversion, conversion rate, and conversion value for smarter Google Ads bidding.

Ad Position & Ad Rank19:08
Explore how ad rank and quality score drive Google Ads positions in the auction. Learn how bid, ad extensions, and ad relevance influence cost and placement for effective campaigns.
Quality Score and Actual CPC17:33
Impression Share16:48
Master how impression share reveals your ads' visibility in Google Ads auctions by comparing impressions to eligible impressions, and learn to boost it via budget, ad rank, and relevant creatives.

Insights & Reports Section Overview4:19
Explore Google Ads insights and reports, including overview, recommendations, insight reports, auction insights, search term reports, landing pages, store metrics, and the dashboard.
Auction Insights8:56
Discover how auction insights compare your ads to competitors in search campaigns, interpret impression share and overlap, and use outranking share and top of page rate to increase reach.
When & Where Your Ads Showed?9:09
Analyze when and where your ads showed across time, placements, and devices to optimize YouTube and video campaigns. Customize columns and locations to drive conversions and lower costs.
Landing Pages & Stores.3:57

About Assets2:45
Where can we find assets?10:50
Explore how ad assets replace extensions in Google Ads, covering headlines, descriptions, site links, location and call assets, lead forms, prices, apps, and where to create them.
Location Asset6:51
Learn how the location asset shows your store location in Google Ads by linking a Google Business Profile and applying location or affiliate location extensions.
Call Asset6:39
Add a call asset to campaigns or ad groups to display a phone number and drive calls. Use a call conversion tracker to measure leads with the Google forwarding number.
Sitelinks6:56
Explore sitelink extensions that place multiple links under your ad, directing users to specific pages with final URLs, headlines, and two descriptions, boosting visibility on the serp.
Callout & Structured Snippets7:51
Learn to use callout and structured snippet assets in Google Ads to highlight unique selling points and showcase products or services, shown beneath ads and non-clickable.
Price Asset5:58
App Asset6:07
Promotion Asset6:40
Use the promotion asset to showcase time-limited discounts at the campaign or account level, boosting conversions and ad relevance by aligning start dates, discounts, and landing pages.
Lead Form Asset12:36
Explore the lead form asset in Google Ads, setting up lead form extensions below ads at campaign level. Export leads, integrate with CRMs, and track 30-day conversions with privacy policy.
Impact Of Assets/Ad Format9:16
Learn how ad formats and extensions boost ad rank and relevance on Google search by using sitelinks, call extensions, callouts, and structured snippets, with optional location and lead form extensions.

Types of Conversion Trackers4:08
Website Conversion Tracking18:37
Master Google Ads website conversion tracking by creating a manual conversion action, setting value and windows, and implementing the G tag and event snippets.
Call Conversion Tracker16:55
Master call conversion trackers in Google Ads by configuring calls from extensions or call-only ads, or website calls with an event snippet and Google forwarding number; optimize value and attribution.
App Conversion Tracker5:15
Set up conversion trackers in Google Ads for installs and in-app purchases by linking Google Analytics or importing from Google Play, configure conversion value and post-install window to 90 days.
Import Conversion Tracker5:30
Learn to import conversion data into Google Ads from analytics by linking GA4, importing conversion actions, and using CRM, Google Sheets, or API uploads with enhanced conversions.
Primary & Secondary Conversion Actions8:51
Learn how to set primary and secondary conversions in Google Ads, understand how primary conversions influence smart bidding, and view and compare conversions across campaigns.
Attribution Model12:16
Explore how attribution models credit touchpoints along the customer journey to conversions in Google Ads. Learn how data driven attribution guides conversion paths and informs automated bidding.

Dynamic Search Campaigns / Ad Groups17:46
Master dynamic search campaigns by learning how ads auto generate headlines and target pages, crawl site content, and set categories, with negative keyword strategies and best-practice progression from standard campaigns.
Call Campaign Creation16:03
Create a call-only campaign on Google Ads to maximize phone calls on the search network for callable devices, using a new campaign with phone-call conversions and verified numbers.
Display Campaign Creation26:18
Create a display campaign in Google Ads using responsive image ads across YouTube, Gmail, and the Display Network, while mastering targeting, budgets, and dynamic merchant feeds.
Video Campaign Creation38:16
Learn to create and optimize video campaigns on YouTube using goal-based ad formats, bidding strategies, and targeted audience settings to maximize brand awareness or conversions.
App Campaign Creation10:49
Create a Google Ads app campaign to maximize installs and engagement, with a minimum 250,000 installs, universal iOS and Android links, audience lists, and privacy policy compliance via Firebase tracking.
Smart Campaign Creation6:33
Shopping Campaign Creation20:24
Local ads & Performance Max Campaign Creation8:33
Local ads & Performance Max Campaign Creation (cont)18:44
Learn to create a Performance Max campaign and replace shopping campaigns with automations powered by Merchant Center feeds. Build asset groups with images, videos, headlines, and descriptions for multi-channel ads.
Demand Gen Campaign31:39
Explore demand gen campaigns, a replacement for discovery campaigns, to run ads on YouTube Shorts, Gmail, and Discover with AI bidding, lookalike audiences, AB testing, and Merchant Center integration.

Requirements

No Prior Knowledge of Google Ads Needed – The course is designed for complete beginners, though any previous experience with online marketing can be useful.
Basic Computer Skills – Familiarity with using a computer, internet browsing, and accessing web-based applications.
Interest in Digital Marketing – No prior experience is needed, but a genuine interest in learning how online advertising works is helpful.
Basic Understanding of English – The course is taught in English, so a fundamental grasp of the language will be required to follow along.
Willingness to Experiment and Learn by Doing – Success with Google Ads comes from practice, so learners should be ready to create campaigns, test strategies, and analyze results.

Description

Are you ready to master Google Ads and take your business or marketing skills to the next level? Whether you’re a complete beginner or looking to sharpen your expertise, this course will provide you with everything you need to create high-performing campaigns, drive targeted traffic, and maximize your return on investment (ROI).

Why Take This Course? This course is designed to take you from beginner to expert, providing a structured, step-by-step guide to navigating Google Ads. You’ll gain hands-on experience through live demonstrations, and practical exercises that will allow you to apply what you’ve learned immediately.

Whether you’re a business owner looking to drive more traffic to your website, a digital marketing professional aiming to boost your skill set, or a freelancer wanting to add Google Ads management to your services, this course has everything you need to succeed.

By the end of this course, you'll have the confidence to build and manage effective Google Ads campaigns that deliver real, measurable results. Plus, with practice tests, assignments, and free access to a student forum, you'll be well-equipped to succeed. And don't forget—you'll also receive a certification upon completion to showcase your skills!

Enroll today and start driving traffic, increasing leads, and boosting sales with Google Ads!

Who this course is for:

Small Business Owners – Looking to manage their own Google Ads campaigns to attract more customers and grow their businesses.
Digital Marketing Professionals – Wanting to enhance their skills and offer Google Ads as a service to clients.
Entrepreneurs & Startups – Eager to increase online visibility and drive targeted traffic without relying on external agencies.
Freelancers – Interested in expanding their services by adding Google Ads management to their offerings.
Marketing Students – Seeking practical, real-world knowledge to complement their academic studies in digital marketing.
Content Creators & Bloggers – Wanting to promote their content, grow their audience, and monetize their platforms through Google Ads.
E-commerce Store Owners – Aiming to use Google Ads to increase product visibility and generate more sales.
Job Seekers – Hoping to develop in-demand Google Ads skills to increase their employability in digital marketing roles.
Non-Profits & NGOs – Looking to make the most of their limited advertising budgets by effectively using Google Ads.
Marketing Agencies – Interested in training new employees or upskilling current team members in Google Ads management.

Mastering Google Ads: From Beginner to Expert!

What you'll learn

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Course content

Introduction to Google Ads and Its Features1 lecture • 11min

Creating Your First Google Ads Account6 lectures • 1hr 10min

Campaign Creation23 lectures • 2hr 44min

Art of Keyword Reasearch6 lectures • 56min

Basic Metrics to Monitor3 lectures • 34min

Ad Auctions, Ad Position & Impression Share.3 lectures • 53min

Insights & Reports4 lectures • 26min

Extensions, now known as Assets11 lectures • 1hr 22min

Conversion Tracking & Measurements7 lectures • 1hr 12min

About Display, Video, Shopping ads, P Max Campaigns & More.10 lectures • 3hr 15min

Requirements

Description

Who this course is for: