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Mastering AI & Generative AI for Business Leaders
Rating: 4.2 out of 5(8 ratings)
32 students
Created byTech Jedi
Last updated 1/2026
English

What you'll learn

  • Understand Generative AI Basics: Learn key AI concepts, technologies, and use cases relevant to business applications.
  • Develop AI Strategies for Business Growth: Create and apply AI-driven strategies to boost innovation, efficiency, and decision-making.
  • Identify AI Opportunities Across various Industries: Explore how generative AI can transform sectors like healthcare, finance, sales, marketing and more.
  • Lead AI Initiatives in Business: Gain the skills to manage AI projects, lead teams, and drive successful AI adoption within your organization.

Course content

7 sections37 lectures2h 35m total length
  • Why AI is important for our business?4:57

    Leverage AI to automate tasks, boost productivity, personalize experiences, and enhance operational efficiency through data driven decision making, while training staff and addressing ethics to sustain a competitive edge.

  • Where and why we use AI for our business?2:21

    Discover where and why to use AI in business by examining applications in customer service, predictive analytics, automation, marketing, and security.

  • Overview of Artificial Intelligence2:41

    Artificial intelligence enables learning, problem solving, decision making, and perception through machine learning and natural language processing, with applications across healthcare, finance, transportation, and ethical considerations.

  • Applications of AI in Business3:39

    Explore how AI transforms business operations with predictive analytics, automation, and optimization, while enhancing customer experiences through chatbots, personalized recommendations, and smarter risk management and marketing.

  • Benefits and Challenges of Implementing AI3:16

    Explore how AI automates repetitive tasks, enhances decision making, and personalizes experiences, while addressing job displacement, data privacy and security, and algorithmic transparency.

  • AI Strategies for Business Leaders4:45

    Business leaders harness AI strategies from machine learning, natural language processing, and predictive analytics to automate tasks, improve decision making, and enhance customer service experiences across marketing and supply chain.

  • Case Studies in AI-driven Business Transformation4:00

    Explore real-world cases of AI driven business transformation across industries, including personalized recommendations, predictive analytics, fraud detection, and AI driven customer service and chatbots.

  • Hands On: How to create a new agent using dialog flow4:49

    Build a simple AI powered chat bot with Dialogflow, create a new agent for your business, define intents and responses, test it, and embed it on your website or app.

Requirements

  • No prior AI or programming experience required – This course is designed for beginners.
  • Basic understanding of business concepts will be helpful but not mandatory.
  • An interest in learning how AI can impact business and leadership.
  • Access to a computer and internet to follow along with the course materials and hands-on exercises.

Description

Artificial Intelligence is no longer a future concept—it is a core business capability. From decision-making and automation to customer experience and innovation, AI and Generative AI are transforming how modern organizations operate. This course, Mastering AI & Generative AI for Business Leaders, is designed to help business leaders, managers, founders, and decision-makers understand and apply AI strategically—without requiring a technical background.

The course begins by explaining why AI matters for businesses today and where it can create real value. You will gain a clear understanding of Artificial Intelligence, Generative AI, and machine learning concepts, along with their practical business applications. Complex topics are explained in simple, business-friendly language, helping you confidently participate in AI-related discussions and decisions.

As the course progresses, you will explore Generative AI as the next wave of AI, including its impact on business practices, ethical considerations, and real-world use cases. You will also learn the foundations of machine learning and deep learning, not to become a data scientist, but to understand how these technologies work and how they are implemented in organizations.

The course covers AI technologies such as NLP, computer vision, and reinforcement learning, followed by practical guidance on data preparation, model development, deployment, performance measurement, and AI adoption strategies. Hands-on demos, including building an AI agent and implementing models, help bridge the gap between strategy and execution.

Finally, you will examine AI applications across industries such as marketing, finance, healthcare, supply chain, and customer service, supported by real-world case studies.

By the end of this course, you will be equipped to make informed AI decisions, lead AI initiatives, and drive meaningful business transformation using AI and Generative AI.

Who this course is for:

  • Business leaders, executives, and managers interested in leveraging AI to drive innovation and growth in their organizations.
  • Entrepreneurs and startup founders looking to integrate generative AI into their business models for a competitive advantage.
  • Professionals in non-technical roles curious about the impact of AI on business strategies and how to effectively lead AI-driven initiatives.
  • Consultants and business analysts seeking to understand AI applications to better advise clients on AI adoption and transformation.