Mastering Email Deliverability: The Comprehensive Guide
What you'll learn
- Learn essential email deliverability metrics and their impacts.
- Master SPF, DKIM, and DMARC for enhanced email security.
- Improve sender reputation through effective practices.
- Use AI to predict and improve email engagement rates.
Requirements
- Basic Understanding of Email Systems
- Basic Computer Skills
Description
Dive deep into the essential world of email deliverability with our meticulously crafted course, "Mastering Email Deliverability: The Comprehensive Guide." This course is expertly designed for digital marketers, IT professionals, business owners, and anyone aspiring to master the art and science of email communication. Through a series of six detailed modules, learners will acquire a thorough understanding of both the technical and strategic facets of email deliverability.
Starting with the basics, the course covers fundamental email protocols such as SMTP, POP3, and IMAP, explaining their roles in the email delivery process. It advances into the critical aspects of email authentication with comprehensive discussions on SPF, DKIM, and DMARC, teaching you how to fortify your email security and enhance trustworthiness. You will explore how to effectively manage your sender reputation, a key component in maintaining your email deliverability rates.
The course also delves into the legal landscapes of email marketing, offering insights into compliance with laws like GDPR, CAN-SPAM, and CASL, crucial for any business operating in or targeting customers in regulated markets. Additionally, it highlights the transformative impact of AI and machine learning on email marketing strategies—from optimizing send times to personalizing content to boost engagement and conversions.
Whether your goal is to enhance your email campaign results, ensure stringent compliance, or leverage the latest technologies, this course equips you with the knowledge and tools necessary for success in the competitive field of email marketing.
Who this course is for:
- Digital Marketers
- Sales Managers
- Email Marketers
- Small Business Owners
Instructor
- 4.3 Instructor Rating
- 206 Reviews
- 13,624 Students
- 6 Courses
I am an AI digital marketer with over 5 years of experience in digital marketing. I am passionate about AI and constantly research its applications in the field. My focus is on leveraging AI to increase the ROI of businesses and simplify the lives of marketers. Through my work, I have successfully applied various AI techniques to achieve these goals.
I aim to share my expertise and work experience through course modules designed to help those in the early stages of their careers. These modules will cover the practical applications of AI in digital marketing, providing valuable insights and strategies for maximizing business outcomes.