Mastering DNS Configuration & Email Deliverability In 2025

Name: Mastering DNS Configuration & Email Deliverability In 2025
Rating: 4.3 (52 reviews)

Unlock the Power of Reliable Email Delivery and Domain Management

Created byTruitt Dill

Last updated 2/2025

English

What you'll learn

Gain an understanding of the individual factors and processes that allow an email to reach a recipients inbox
Get the tactics and tools you need to optimize your domain, emails, and recipient lists to maximize your Inbox Placement Rate
Understand DNS and how to configure records
Confidently navigate international legal regulations and guidelines from major ESPs

Course content

5 sections • 22 lectures • 1h 12m total length

Introduction1:49
An intro to Mastering DNS Configuration & Email Deliverability.
How Emails Get Delivered3:15
An overview of how the email delivery process works.
The Anatomy of An Email2:17
A brief lecture on all the parts that make up an email: the recipients perspective and the backend. Understanding this helps you craft better, more complete emails the deliver.
Section 1 Quiz

Key Metrics That Directly Impact Deliverability8:13
There are many key metrics that directly impact your ability to reach the inbox.
Key Metrics That Don't Directly Impact Deliverability2:48
There are also metrics that don't impact your ability to reach the inbox, but are important to pay attention to understand the health and effectiveness of your email campaigns.
Key Metrics
DNS Authentication Protocols7:46
An overview of the DNS records you need to effectively deliver emails: SPF, DKIM, DMARC, and BIMI.
DNS Authentication Protocols
Blocklists3:13
Understanding how blocklists work is essential to creating a comprehensive email deliverability strategy.
Important Recipient Engagements0:56
There are several key engagements that impact your ability to deliver emails in the future.

Intro: Dealing with and Preventing Reputational Issues1:00
This section will give you the tools and practical strategies you need to optimize email deliverability.
Configuring DNS: SPF5:13
This section walks through, step-by-step, how to properly configure the DNS record SPF.
Configuring DNS: DKIM3:22
This section walks through, step-by-step, how to properly configure the DNS record DKIM.
Configuring DNS: DMARC7:53
This section walks through, step-by-step, how to properly configure the DNS record DKIM.
Configuring DNS: BIMI4:21
This section walks through, step-by-step, how to properly configure the DNS record BIMI.
List Management & Data Hygiene5:21
List management and data hygiene are essential tactics to future-proof your email deliverability strategy.
List Management & Data Hygiene
Getting Off a Blocklist1:24
This section covers how to remove your domain or IP from a blocklist.
Email Content & Structure: Do's3:06
How to craft emails that are most likely to drive engagement and increase your ability to deliver.
Email Content & Structure: Don'ts1:30
Things to avoid when writing emails.
Other Best Practices0:57
Other deliverability considerations when writing email.
Email Best Practices
Email Warming3:16
Email warming is essential to ensuring the effectiveness of your email deliverability program.

Requirements

Basic computer skills
Basic understanding of email systems
Basic understanding of how websites work

Description

In the digital age, understanding DNS configuration and ensuring email deliverability are essential skills for maintaining reliable communication, protecting your domain's reputation, and optimizing online operations. This course provides a comprehensive roadmap to master these critical areas, empowering you to enhance email performance and establish a secure, trustworthy online presence.

What You’ll Learn:

Master DNS Fundamentals: Grasp the core concepts of DNS and how it drives online connectivity.
Improve Email Deliverability: Learn to configure SPF, DKIM, and DMARC to protect your domain and ensure your emails avoid spam folders.
Troubleshoot Like a Pro: Address common DNS and email deliverability issues with step-by-step solutions.
Enhance Business Reputation: Build trust with customers and partners by safeguarding your email and domain integrity.
Future-Proof Your Knowledge: Stay ahead of the curve with insights into email and domain trends for 2025 and beyond.

Who Is This Course For?

Marketers: Maximize the reach and impact of your email campaigns.
IT Professionals: Develop expertise in domain management and email systems.
Small Business Owners: Take control of your online reputation and ensure seamless communication with customers.

Why Enroll?

Taught by industry experts with real-world experience, this course combines theory and practical application to ensure you walk away with actionable skills. From setting up your first DNS records to diagnosing complex deliverability challenges, we’ve got you covered.

Who this course is for:

Marketing Professionals
Demand Generation Specialists
IT Professionals
Small Business Owners
Email Specialists

Mastering DNS Configuration & Email Deliverability In 2025

What you'll learn

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Course content

Introduction3 lectures • 7min

Reputational Factors That Impact Deliverability5 lectures • 23min

Dealing with and preventing reputational issues11 lectures • 37min

Regulations, Consent, and Privacy Considerations in Email Marketing2 lectures • 5min

Tools1 lecture • 1min

Requirements

Description

Who this course is for: