Mastering Chinese Social Media: Slang, Memes, and Rules

Ever heard of TikTok refugees or RedNote, also known as XiaoHongShu (小红书)? At the beginning of 2025, over half a million TikTok users have flocked to this Chinese social media platform, seeking fresh opportunities to share content and engage with a massive new audience. However, navigating XiaoHongShu—and other popular Chinese platforms like Douyin and Weibo—requires more than just translating your captions.

Chinese social media operates under its own unique set of cultural rules, trending content styles, and unspoken etiquette, which can be confusing to Western users. Without the right knowledge, it’s easy to get lost, fail to engage the audience, or even risk account restrictions.

In this course, you’ll learn how to master the language of Chinese social media, including must-know internet slang like ‘种草’ (planting grass), ‘牛逼’ (awesome), and ‘真香’ (I take back what I said). You’ll also discover the types of content that thrive, the cultural nuances that influence engagement, and what topics to avoid to stay compliant with platform regulations.

Whether you’re an influencer looking to expand your reach, a business wanting to tap into the Chinese market, or simply curious about Chinese internet culture, this course will equip you with the tools to succeed.

Join us to unlock the secrets of Chinese social media and start connecting with millions of users in an authentic and impactful way!