Mastering Branding: Logo, Packaging & Brand Identity Design

Explore how shapes, language, and color shape design psychology. Use circle, triangle, and square to evoke feelings; apply color values, gradients, chromatic colors, and monochrome colors.

Create a 1080 by 1350 Photoshop document and manage layers for flexible editing. Use masks, brushes, gradient, adjustment layers, and clipping masks to speed your branding workflow.

Create mood boards by gathering inspiration, images, colors, and fonts to guide your design. Learn to assemble and export mood boards in Canva and Photoshop using grids and smart objects.

Import the moodboard into Illustrator, convert the layer, and preview to see how it looks, then select colors and objects across multiple layers to build your logo.

Explore how typography shapes a brand's identity and language, with logos, signage, and movie credits, and learn about serif, slab, display, mono space, stencil, and script pairings.

Create bottle graphics by building front and back artboards with the shape tool, duplicating logos, aligning elements, and adding branding copy, barcode, and shampoo details for a branding design project.

Export bottle design graphics as PNGs by setting the artboard range to seven and exporting the front and back artwork at 300, then repeat for the remaining bottle graphics.

Secure client authorization to ensure printed designs meet plans by preparing authorization documents with client name, enterprise, signature, and date, and sending a signed PDF for approval.

Explore Adobe Dimension essentials to build branded 3D scenes, including scene, environment, and camera, library models, materials, light presets, and importing custom models with practical shortcuts.

Explore a step-by-step 3D design workflow for a white bottle, applying materials, color, and roughness; experiment with renders, lighting, and graphic placement to achieve a clean, balanced final result.

Select a spot model, apply white plastic, and add the graphic on a bottle using Dimension and mockups for speed. Render, adjust camera angle and background, and apply back design.

Learn to save a PNG file with a transparent background in Illustrator by unlocking the background layer and exporting as PNG.

Learn envelope design in Illustrator using presets and mockups, group and modify layered pieces, adjust color and opacity, place logos, and apply textures with clipping masks.

Create a luxury envelope design in a Photoshop mockup using layered textures, clipping masks, and blending options to achieve a monochrome look, then apply logo, company details, and website name.

Design a business card in Illustrator by defining safe areas, trim and bleed for printing, placing logo and a QR code, and layering textures for an elegant brand identity.

Learn to save illustrator projects for print and digital by switching color modes (CMYK for print, RGB for digital), exporting PDFs and PNGs with proper marks, bleed, and transparency.

Place and adjust a logo on a ready t-shirt mockup in Photoshop using layers and shift-controlled scaling, then save as PNG with background removed.

Design a stationary poster in Photoshop by organizing layers into groups, applying textures and shadows, to build a cohesive monochrome brand identity.