The Complete AI Course: ChatGPT, Claude & Generative AI

This video moves you from simply asking AI questions to creating a more deliberate prompt for a real task. You’ll learn the basic Four-Box approach and see how adding the right information can make an AI response more useful. You’ll apply the framework to a task of your own rather than only following the instructor’s example. You’ll also save your prompt and output so you can return to the same work and improve it later.

This video demonstrates why AI does not behave like a calculator and why the same prompt can produce different responses. You’ll see the same prompt run across different AI models and learn how prediction and probability influence the output. The lecture explains why vague prompts often produce generic answers and why AI can sometimes produce plausible but incorrect information. You’ll then see how adding specific details can gradually narrow and improve the result.

This video introduces the Four-Box Framework as a practical method for building effective prompts from scratch. You’ll learn the four questions behind the framework: Outcome, Context, Constraints, and Check. The lecture shows how each box affects the final output and why context is often the part people leave out. You’ll also apply the framework to practical examples and learn how to diagnose poor outputs by asking which box was missing.

This video explains why giving AI the right context can be more powerful than trying to write increasingly complicated prompts. You’ll learn four ways to provide context: pasting information, uploading files, sharing public links, and showing examples. The lecture demonstrates how documents, spreadsheets, transcripts, and examples can give AI the information it needs to produce more relevant work. You’ll also learn why showing examples can often work better than simply describing the style or result you want.

This video teaches you how to improve an AI output through deliberate iteration instead of starting over with every mistake. You’ll learn how to make focused changes, diagnose what is not working, and give AI clearer direction in successive rounds. The lecture shows how iteration can be used to refine an output toward the result you actually want. You’ll apply this process to the prompt and output you created earlier in the section.

This video introduces AI-powered deep research and shows how it can reduce the time spent searching, reading, sorting, and organizing information. You’ll see how a research tool can investigate a topic across multiple angles and return a structured report with sources. The lecture also teaches an important rule: ask for sources for factual information and clearly identify where the data is thin or unavailable. You’ll then run your own research on a real market, competitor, or decision.

This video focuses on one of the most important skills in AI research: checking whether the information you receive can actually be trusted. You’ll learn how to question the confidence of a research result, separate what was actually found from what was inferred, and identify what could make the conclusion wrong. The lecture demonstrates why sources and verification matter even when a report looks detailed and convincing. You’ll use this approach to become more critical of AI-generated research.

This video introduces a structured four-pass approach for researching a market you are unfamiliar with. You’ll examine the market’s overall shape, identify the existing players, investigate customer pain, and finally challenge the idea through a Kill Test. Each pass approaches the market from a different perspective so you can build a more complete picture. You’ll learn how to use AI research to investigate an opportunity while also looking for evidence that challenges your assumptions.

This video shows you how to research what real people are saying instead of relying only on assumptions about an audience. You’ll learn how to find the places where your audience gathers and investigate the language people use around their problems, needs, and experiences. The focus is on capturing real customer language rather than turning it into generic summaries. You’ll learn how these observations can reveal useful patterns in customer sentiment and behavior.

This video shows how AI can work across multiple documents and help you find information that would otherwise take significant time to review manually. You’ll learn three useful approaches: finding specific information, comparing information across documents, and identifying what is missing. The lecture uses practical examples involving real business materials and demonstrates how to ask questions directly against your source material. You’ll learn why asking “What’s missing?” can reveal insights that a basic summary may overlook.

Learn how to use ChatGPT to perform efficient and structured market analysis from start to finish . This section walks you through generating research questions, collecting key data points, and summarizing insights using AI. Discover how to transform raw information into clear findings and professional reports. Understand how to streamline your research process and reduce manual effort significantly. By the end, you’ll be able to conduct comprehensive market analysis quickly and effectively using AI.

Learn how to analyze consumer sentiment using AI tools by processing real-world social media data . This section demonstrates how to collect, organize, and upload data to extract meaningful insights efficiently. Discover how to identify positive perceptions, challenges, and trends around products like electric vehicles. Understand how AI can summarize large datasets and answer targeted questions in seconds. By the end, you’ll be able to use ChatGPT and similar tools to perform advanced sentiment analysis with ease.

In this video, you’ll learn how to turn research and real customer language into a strong writing angle. You’ll use customer quotes to identify the underlying tension and generate several possible angles before choosing the one you actually want to pursue. The video then shows how to turn that chosen angle into a focused five- or six-section outline. You’ll learn to use AI for structure while keeping the final editorial judgment in your hands.

In this video, you’ll learn how to turn an outline into a complete piece of writing without asking AI to generate everything in one click. You’ll work through the article section by section, giving AI the relevant customer quotes, facts, numbers, and context for each part. The video shows how to keep the writing grounded in real material and avoid invented evidence. You’ll also learn why the opening should be written last, once the rest of the article actually exists.

In this video, you’ll learn how to recognize and remove the patterns that make AI-generated writing feel generic or artificial. You’ll work through five practical moves: creating a personal AI kill list, showing AI examples of your real writing, making the draft more specific, using a read-aloud test, and breaking overly smooth writing patterns. The video focuses on preserving your own voice rather than simply asking AI to “sound human.” You’ll finish with a practical process for turning an AI draft into something that sounds much more like you.

In this video, you’ll learn how to use AI to write emails that are clearer, shorter, and more personal. You’ll see why giving AI context about the recipient and situation matters, and how to generate three different “temperatures” when you need to respond to a difficult message. The video also introduces a simple de-slop pass to remove unnecessary warmups and keep the email focused on one clear ask. You’ll apply the process to the real email you have been avoiding.

In this video, you’ll learn how AI Projects can give your writing work persistent context instead of making you start from scratch every time. You’ll see how to provide AI with your real writing samples, research, reference material, voice, and standing instructions. The video demonstrates how this setup can be used in tools such as Claude and ChatGPT to create a reusable writing environment. You’ll learn how to build a project that already understands the context and rules you want it to follow.

In this video, you’ll learn how to delegate an entire multi-step writing job instead of manually clicking through every stage yourself. Using Cowork, you’ll see how to give AI access to the relevant files, explain the finished outcome you want, and have it create and save multiple outputs. The video demonstrates this workflow using research, customer language, writing rules, and multiple LinkedIn posts. You’ll also learn the most important part of delegation: AI does the work, but you review the result before it goes anywhere.

In this video, you’ll learn how to create more useful AI-generated images by moving beyond vague prompts. The lesson introduces a simple three-layer approach: Subject & Setting, Mood & Light, and Format & Composition. You’ll see how adding specific details changes the quality and usefulness of the generated image. The video also highlights an important consideration before using AI-generated images commercially: checking the tool’s current usage rights and watermark restrictions.

In this video, you’ll learn how to use reference images to create visuals that feel consistent with an existing brand style. You’ll explore how to use two or three images as visual references and then apply that style to a new image. The lesson also demonstrates transforming an ordinary product photo into a more polished product visual. You’ll finish by creating your own on-brand image and comparing a before-and-after product shot.

In this video, you’ll learn how to turn one strong existing idea into a full week of content instead of starting from a blank page every day. The lesson shows how the same idea can be presented through different formats such as carousels, short videos, text posts, emails, and stories. You’ll learn how to preserve the core message while changing the format and presentation. The goal is to make content creation more consistent without constantly needing new ideas.

In this video, you’ll learn how to adapt the same piece of content for different audiences without changing its underlying message. Instead of segmenting people only by demographics, the lesson focuses on understanding why different buyers are buying and what motivates them. You’ll see how one post can be rewritten for three different buyers by changing the entry point and emphasizing what each person already cares about. This helps you create more relevant content while keeping your original voice and core idea intact.

In this video, you’ll see a practical content-creation workflow applied to a fitness brand. The lesson demonstrates how to create social media content for different fitness audiences and use AI to develop engaging posts around their specific interests. You’ll work with a dedicated content creation tool to generate and organize social media content. The video shows how the broader content principles from the section can be applied to a real brand scenario.

In this bonus video, you’ll see how multiple AI tools can be combined to create advertising content from start to finish. The lesson demonstrates creating product visuals, generating video creatives, writing ad scripts and copy, and preparing the resulting assets for advertising. You’ll see how tools such as PhotoRoom, Creatify, and ChatGPT can contribute to different parts of the workflow. The video brings together image generation, video creation, copywriting, and advertising into one practical AI-powered process.

In this video, you’ll be introduced to Gamma, an AI-powered tool for creating presentations, documents, and websites without requiring design or coding skills. You’ll learn about Gamma’s core capabilities, including generating content from ideas, refining existing content, importing documents, and creating dynamic, shareable presentations. The lesson also provides an overview of Gamma’s free and paid plans and the key features available with each. By the end, you’ll understand what Gamma can do and how it can simplify the process of presenting ideas.

In this video, you’ll explore the Gamma dashboard and learn how its main sections are organized. You’ll be introduced to features such as creating new presentations, importing content, websites, AI image generation, folders, templates, inspirations, themes, custom fonts, and workspace settings. The lesson also demonstrates how to generate images with different prompts, styles, aspect ratios, and AI models. By the end, you’ll have a clear understanding of the Gamma workspace and where to find the tools needed to create and manage your projects.

In this video, you’ll learn how to create a presentation in Gamma starting from a simple one-line prompt. You’ll explore options for choosing the number of cards, amount of text, image sources, tone, presentation format, and other generation settings before selecting a theme. The lesson then demonstrates how Gamma generates a complete presentation with content, images, icons, and layouts, followed by editing, sharing, presenting, exporting, and collaboration options. You’ll also learn about features such as Smart Layouts, Spotlight mode, embeds, charts, comments, analytics, and publishing.

In this video, you’ll learn how to create a Gamma presentation by starting with content you already have instead of generating everything from scratch. Using a video script created with ChatGPT as an example, the lesson demonstrates how to paste existing text into Gamma and configure content, card count, image generation, format, and themes. You’ll then see how Gamma transforms the supplied script into a polished presentation with visuals, icons, graphs, charts, tables, and structured content.

In this video, you’ll learn how Gamma can be used to create AI-powered documents, similar to the presentation workflow explored earlier. The lesson demonstrates generating a structured document with sections such as company overview, first-day itinerary, required documentation, mentoring, training resources, team integration, meetings, and key contacts. You’ll also see how the completed document can be downloaded and used outside Gamma. The video concludes by encouraging learners to experiment with Gamma and share their experiences in the Q&A, comments, or community.