Masterclass in Entrepreneurship & Strategic Management
What you'll learn
- Fundamentals of entrepreneurship & strategic management and related vocabulary
- Understand the 6 main obstacles entrepreneurs typically face
- How to structure ideas with business model canvas, value proposition canvas & business plan
- Understand intellectual property laws and differences between trademarks, patents, copyrights & trade secrets
- Main legal fundamentals for creating & running a company including corporate law, finance laws, commercial laws
- Understand major corporate finance concepts for entrepreneurs company including equity & valuation, financial statements, cash management
- Understand & practice market structures including HHI & concentration ratio concepts
- Understand the use of strategic tools including Porter 5-forces model, PESTLE, VRIO, Blue Ocean strategy canvas
- Be able to understand and perform a strategic analysis of a company or product using the strategic management tools
- Be fluent in company governance & corporate finance while understanding investment expectations of shareholders and other stakeholders
- Grasp the reasoning and functioning of statutory audit
Requirements
- Having an idea that you want to transform into a business
- Interested in becoming a better entrepreneur
- General interest in entrepreneurship
Description
Entrepreneurs need to :
Understand where ideas come from & how to structure formulation of ideas
how to move from idea to company creation & start selling to customers
How to position ideas in existing markets & navigate company through changing markets
Understand how to raise & manage money to grow company
How to manage themselves as a person
In this course you will learn :
the fundamentals of entrepreneurship & strategic management
Be equipped with legal basics for creating & running a company
Gain confidence and become decisive about the ideal way to proceed with your strategic ideas
Become fluent in company governance & corporate finance
Understand company equity & valuation
Reduce learning process for less-experienced entrepreneurs
Learn the lingo of entrepreneurs & strategic management
Grow into impactful person leveraging 15 years of mentoring entrepreneurs & board directorship experience
Learn from my 15 years experience of mentoring young entrepreneurs, holding senior management positions, growing a business from 50 to 200 million in 8 years and more recently holding various positions as independent board director. This course is also being taught in a Master of Technopreneurship at University level. I hope that the experience and knowledge I will share with you, will allow you to rapidly move ahead faster and accelerate your learning process.
THIS COMPLETE COURSE SHALL GIVE YOU A SOLID START INTO ENTREPRENEURSHIP
Many thanks and I appreciate your interest in my course!
-Candi Carrera
Who this course is for:
- People excited to start a business, become their own boss
- People wanting to have an impact building their own company
- Novice entrepreneurs
Instructor
- 4.7 Instructor Rating
- 1,331 Reviews
- 6,839 Students
- 11 Courses
My name is Candi Carrera. Born in 1972, I have been a value investor since 2001 with 90% of my personal savings invested in blue chip companies. One of my core principles is to never borrow money when investing in the stock market. I keep the remaining 10% as a permanent cash reserve to buy more stocks when markets get irrational & depressed which happens in average once every 2 to 4 years.
At the age of 50 and thanks to the value investing principles learned from Warren Buffett, I was able to "retire" and live today from the passive stream of income that my value investing portfolio delivers. My personal mission is to help people reach their financial & intellectual independence by teaching them value investing. Since May 1st, 2024, I have co-created VingeGPT, which is an AI companion for value investors.
My main attitude as value investor is to buy shares as if I would be buying the whole company, acting as a business owner and understanding the business I am investing into.
During bear markets, investors are depressed and become pessimistic. I take the opportunity during those periods to buy great companies at low prices. As famous investor John Templeton said : "If you want to have a better performance than the crowd, you must do things differently from the crowd". My courses aim at developing a strong investing mindset in order to make better investment decisions and being able to develop and grow a stream of passive income.
In parallel to being a value investor since 2001, I have been in many Senior Management positions during my career running companies up to 200 MUSD in annual revenue. Currently I am serving as independent board director in 2 companies in Luxembourg & Dubai/UAE and also running 36 Square Capital our family-owned holding company.
From an educational background perspective, I have a Master in Business Administration from University of Lorraine (France) and a Certificate in Value Investing from University of Luxembourg. In 2023 I received from INSEAD the certification of International Directors Programme (IDP-C). I have also been mentoring young entrepreneurs in Luxembourg & university spinoffs since 2010.
Since many years I lecture at University of Luxembourg on topics like Big Data, Artificial Intelligence, Strategic management and Entrepreneurship and more recently in 2023 I am privileged to teach at French business school of management ESSCA as adjunct faculty.
Last but not least I try to be a good husband and father to my wife & 2 children.