Masterclass for Artisan Skincare Entrepreneurs
4.6 (37 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
155 students enrolled

Masterclass for Artisan Skincare Entrepreneurs

Create and Launch your own Retail-Ready Natural Skincare Brand
Bestseller
4.6 (37 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
155 students enrolled
Created by Natalie Cascella
Last updated 7/2020
English
English
Price: $194.99
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 44 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn how to create 21 of our best-selling, retail-ready skincare recipes
  • Learn how to create waterless recipes and preservative-free recipes
  • Learn about raw and vegan ingredients knowledge
  • Learn how to create water/oil recipes with emusifying wax
  • Learn about an eco-cert approved preservative you could use in your w/o recipes
  • Learn about DIY microbial testing for w/o recipes
  • Learn about sourcing and purchasing ingredients (North America only) trends and what to look for
  • Learn how to make soap using the EASY and SAFE melt n' pour method (no cold process soap making here!)
  • Learn how to create solid eco-friendly skincare bars
  • Learn how to create a creamy conditioner and body lotion
  • Learn how to make Vitamin C face oils and aromatherapy body oils
  • Learn how to launch your natural skincare products into retail
  • Learn about waxes and vegan wax alternatives
  • Learn about human skin basics and skin conditions
  • Learn about The Dirty Dozen Toxic Chemicals in skincare
  • Learn about Hero ingredients in skincare products and why you need one
  • Learn about cold-pressed carrier oils in skincare
  • Learn about clays and raw butters in natural skincare
  • Learn about raw superfood extracts in skincare (for hyperpigmentation, natural colouring and more!)
  • Learn about packaging and labelling for retail
  • Learn about branding and value propositions
  • Learn about marketing strategies for your small business
  • Learn about product liability insurance
  • Learn about distribution channels and strategies
  • Learn about pricing strategies and how to calculate COGS
  • Learn how to pitch to a retail buyer
  • Learn how to craft a mini-marketing plan
  • Certificate of Completion available from Nuworld Botanicals
  • Learn how to make powder masks and exfoliators using strictly raw ingredients
Requirements
  • Suitable for all skill levels
  • Be passionate about creating, inventing and experimenting
  • Have an entrepreneurial spirit
Description

Today, it’s clear that being a small-batch artisan skincare maker can mean big business. And you don’t necessarily need an expensive degree or chemistry background to do it. Natalie Cascella, CEO, Author and Founder of Nuworld Botanicals is your Masterclass Coach, along with her sister Lana Marconi, Ph.D., R.Ac. 

Natalie sees a unique opportunity to draw from her own history of building a successful Canadian natural skincare company to helping other entrepreneurs looking to start or grow their business. This course will teach you the art of raw skincare making and the business of launching into retail. The course is a mix of practical business lessons, proven recipes and ingredients knowledge. You will learn how to craft retail-ready products in your own kitchen including organic face oils, masks, body scrubs, body creams, hair conditioner, shampoo and cleansing bars and more!  Some of the recipes Natalie shares are best-seller retail products she's sold in Whole Foods Market for 7 years.  You will learn practical and proven business lessons from pricing your products for the retail shelf to labeling and branding. In addition, Natalie shares her top small-business marketing strategies in times of COVID-19 and on the other side of the pandemic.

About the Recipes: Recipes can be made with less than 10 raw ingredients and completed in under 30 minutes. Formulation methods are easy, quick and uncomplicated. No specialized equipment required (just a double-boiler, Pyrex, whisks and a scale). Some ingredients you may even have in your own kitchen. Natalie loves to work with superfood ingredients like spirulina, turmeric and dragon fruit.  She encourages you to mix and match ingredients to make each recipe your own. If you are looking for easy and effective skincare making using raw organic plant-based ingredients, this course is for you.

Ready to build your natural skincare empire? Let’s go!

Who this course is for:
  • Anyone interested in starting or creating a natural skincare brand
  • Anyone interested in DIY skincare as simply a hobby
  • Anyone interested in DIY skincare to avoid toxic chemicals in their personal care products
  • Anyone interested in launching their skincare brand into retail
  • Anyone interested in launching their skincare into retail
Course content
Expand all 46 lectures 03:33:36
+ DIY Raw Skincare Recipes by Nuworld Botanicals
22 lectures 02:21:17

Hi, I’m Natalie Founder and CEO of Nuworld Botanicals. I’m also the author of Nuworld Botanicals DIY Raw Skincare Recipes book. For the past 10 years I’ve been making and selling my own natural skincare products. I’ve been fortunate to grow my brand by selling into major organic retail stores including Whole Foods Market. In this course, I will teach you the art of raw skincare making and the business of launching into retail. This course is a mix of ingredients knowledge, recipe demonstrations and practical business lessons that I’ve learnt along way. You will learn how to craft some of my top-selling retail-ready products in your own kitchen. Ready to delve in? Lets go!

Preview 00:36

One of beauty’s most underrated yet essential products is gaining status. Learn how to formulate our buttery lip balm and exfoliating lip scrub in one recipe, working with raw butters, plant oils, botanical extracts, antioxidants and vegan wax. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own. Be sure to download the PDF for the complete ingredients list and step-by-step method.

Preview 08:49

Most conventional deodorants contain toxic and hormone-disrupting chemicals. Learn how to create our detoxifying vegan deodorant working with clays, powders, carrier oils, vegan wax, extracts, antioxidants and butters. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Vegan Deodorant
05:52

Learn how to create our best-selling raw body scrub that gently exfoliates and hydrates the skin. Work with mineral-rich salts, butters and balms, essential oils and extract powders. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

Mineral Body Scrub
08:08

Traditional bath bombs are toxic and filled with chemicals like fragrance, dyes and SLS. Learn how to make naturally scented/coloured, mineral-rich bath bombs working with salts, baking powders, essential oils and botanical extract powders. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

Mineral Bath Bomb
07:48

Zero-waste soap bars are eco-friendly and cost-effective for the consumer. Learn how to create all-natural soap bars working with easy-to-use melt and pour soaps, raw exfoliants, botanical extracts and essential oils. (Note: This is not cold press soap making!). Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

Natural Soap Bar (Melt n' Pour)
05:34

Zero-waste shampoo bars are eco-friendly and cost-effective. Learn how to work with melt and pour soap, carrier oils, extracts and essential oils to create natural, scalp-nourishing shampoo bars. This is a great introduction to formulating solid bars of all kinds! Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Argan Shampoo Bar
04:37

Learn how to make our classic body lotion with a hint of natural SPF and natural bronzer. This is an advanced formulation method working with water and oil, emulsifying wax, butters, carrier oils, essential oils and natural preservatives. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own. Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Raspberry Body Lotion
10:38

Learn how to make our classic creamy hair conditioner with nature's vegetable silicone ingredient Murumuru butter. This is an advanced formulation method working with water and oil, emulsifying wax, butters, carrier oils, essential oils and natural preservatives. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Murumuru Creamy Hair Conditioner
10:33

Learn how to make our Tamanu healing stick suitable for mild sunburns, scars, acne and more. Work with anti-bacterial and anti-inflammatory raw ingredients including butters, carrier oils, extracts, essential oils plus waxes. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Tamanu-Turmeric Healing Stick
07:31

A waterless exfoliator means you get 100% more of the good-for-you ingredients. Learn how to make our best-selling fruit exfoliator powder working with mineral-rich clay, botanical exfoliants and extracts. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

Preview 04:40

Learn how to make our super-popular melting cleansing balm working with vitamin-A rich carrot butter, carrier oils and antioxidants. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Carrot Melting Cleansing Balm
05:40

Solid bars are raising the bar when it comes to eco-friendly skincare options. Learn how to make our zero-waste vegan lotion bar working with raw butters, waxes, essential oils and oils with some SPF. Easy to follow kitchen formulation method with ingredients information and product development ideas to help make it your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Body Lotion Solid Bar
07:21

Synthetic silicones lurk in almost all conventional haircare products. Nature has the safer alternative and it’s Murumuru butter. Learn how to create our top-selling Murumuru hair conditioner bar working with raw butters, carrier oils, waxes and essential oils. This zero-waste bar is perfect for travel. Easy to follow kitchen formulation method with ingredients information and product development ideas to help make it your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Hair Conditioner Bar
06:54

Learn how to work with ready-made cream bases, carrier oils, exfoliants and raw botanical extracts. Finding the right ready made neutral base can sometimes be the perfect starting point for creating your luxurious body butters, eye creams, face moisturizers and more! Easy to follow kitchen formulation method with ingredients information and product development ideas to help make it your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Creamy Mango-Apricot Exfoliator
05:25

Our number one selling facial oil is an unscented blend of strictly cold-pressed organic carrier oils loaded with natural vitamins and antioxidants. Super rich in natural, plant-based vitamin C from the Seabuckthorn berry. Learn how to work with a range of cold-pressed carrier oils and antioxidants. Easy to follow kitchen formulation method with ingredients information and product development ideas to help make it your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Raw Face Oil
04:21

Who doesn’t love a good multi-tasking product-- it can save you time, money and bathroom counter space! Learn how to re-create our best-selling aromatherapy 3-in-1 oil working with targeted essential oils and luxurious cold-pressed carrier oils rich with skin and hair-nourishing antioxidants. Easy to follow kitchen formulation methods with tips to help you develop your own take on this classic recipe.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Multi-Oil for Body, Bath, Hair
06:13

The power of minerals can never be underestimated— this bath soak recipe contains over 84 trace minerals and elements. Learn how to make our top-selling bath soak blend for sore achy muscles and joints working with salts, essential oils, extracts, carrier oils and essential oils. Easy to follow kitchen formulation method with ingredients information and product development ideas to help make it your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Mineral Bath Salt Soak
05:35

Face masks are all the rage these days-- dry and powdery ones that is! Learn how to formulate with 100% raw clays and botanical extracts to craft the perfect mask. Easy to follow kitchen formulation method with ingredients information and product development ideas to help make it your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Mineral Face Mask (Powder)
06:02

Learn how to make a solid face mask bar, perfect for travel! You will use strictly clays, liquid elements and botanical extracts. Easy to follow kitchen formulation method with ingredients information and product development ideas to help make it your own.

Preview 07:21

Why do we need water in our body butter formulas? We don't.  Learn how to work with butters, waxes, carrier oils and essential oils to create a waterless body butter. Easy to follow kitchen formulation method with ingredients information and product development ideas to help make it your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Waterless Body Butter
05:55

This eye balm is the skincare upgrade you’ve been looking for with its’ melt-in texture and skin-nourishing properties. Learn how to make our Mango Melting Eye Balm working with butters and plant oils. Easy to follow kitchen formulation method with ingredients information and product development ideas to help make it your own.  Be sure to download the PDF for the complete ingredients list and step-by-step method.

DIY Mango Anti-Aging Eye Balm
05:44
+ Ingredients Knowledge
14 lectures 44:10

This Masterclass takes you through the fundamentals of ingredients and their properties along with basic skin health and toxic chemicals to avoid so you can create beautiful natural skincare products for your target consumer.  Please be sure to download the PDFs for detailed information and mini-assignments to help you master each lesson. Printed workbooks are available (additional fee).

Preview 01:07

Learn the science behind Aromatherapy and how essential oils deliver real benefits in natural skincare products. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Introduction to Aromatherapy
02:53

Learn the basics of skin health (skin anatomy, skin conditions, vitamin basics) so you can confidently choose the right ingredients for your skincare products. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Human Skin Basics
05:20

Get to know The Dirty Dozen Toxic Chemicals and be able to speak confidently about harmful chemicals lurking in conventional skincare products. This chapter should not be overlooked especially if one is creating a truly authentic natural/organic skincare product. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

The Dirty Dozen Toxic Chemicals
01:41

Discover the beneficial properties of some essential oils for the skin.  Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Essential Oils for Skincare
02:21

Every product needs a hero ingredient, learn why and what they are. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Hero Ingredients
02:46

Carrier oils are cold-pressed from the nuts, seeds and barks of plant and have become a staple ingredient in raw skincare.  Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Carrier Oils for Skincare
04:03

Learn the fundamental differences between essential oils and carrier oils for skincare.  Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Essential Oils vs Carrier Oils
02:09

Butters have a myriad of uses in natural skincare. Learn about common butters, exotic butters, their skincare benefits and ways to use them. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Raw Butters for Skincare
03:11

Learn about the types of mineral clays and their skincare benefits.  Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Mineral Clays for Skincare
03:11

Learn why botanical extracts have become skincare's "superfood" ingredient and how you can incorporate them into your formulations. From masks to body creams these hero ingredients provide an organic source of AHAs, natural colouring and much more. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Botanical Extracts for Skincare
02:57

Learn about the types of waxes, their purpose and when to use one wax over another.  Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Vegan Waxes and Emulsifiers
08:09

Learn the difference between preservatives and antioxidants, the types on the market and when to use one over the other. Plus, learn how you can build a completely preservative-free line. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Natural Preservatives and Antioxidants for Skincare
02:22

Learn best practices when sourcing and purchasing your skincare ingredients, what types of ingredients to look for based on your brand value proposition, and what to avoid. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Sourcing and Purchasing Ingredients
02:00
+ Launching into Retail
7 lectures 18:58

This Masterclass takes you through practical business strategies that can help launch your product into retail.

Preview 01:21

Learn the importance of having a unique value prop and how to create one that will set you apart from your competition. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Value Proposition
02:20

Learn how to express your brand's voice via your label design and packaging.  Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Labels and Packaging
03:19

Learn why you need product liability insurance, what it costs and how you can prepare for it. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Product Liability Insurance
01:55

Learn about retail channel distribution options including direct and indirect distribution. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Distribution Channel Strategies
03:07

Learn how to price your products profitably for the retail shelf. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Preview 02:25

Learn how to connect with retail buyers, how to speak to them and what you need to prepare beforehand. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Pitching to Retail Buyers
04:31
+ Marketing
3 lectures 09:11

This Masterclass takes you through crafting a marketing plan plus practical marketing strategies that can help drive awareness and sales for your small business.

Preview 01:18

A marketing plan is an essential marketing tool for every small business. Learn how to craft your marketing plan with our easy-to-follow formula and start selling. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Craft a Mini Marketing Plan
03:37

Learn cost-effective marketing tips and techniques to drive awareness and sales. NEW: Small Business Marketing Strategies during times of COVID-19 and on the other side. Be sure to download the PDF for detailed content and mini-assignments to help you master the lesson.

Marketing Strategies
04:16