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Master Strategic Design for Matchmaking Platforms like Uber
Rating: 4.9 out of 5(89 ratings)
11,604 students

Master Strategic Design for Matchmaking Platforms like Uber

Ideate your Online Business or Enhance Your Existing One with the Power of Multi-Sided Platforms like Uber or AirBnb!
Created byFiorenzo Comini, Sebastian Huber
Last updated 1/2024
English

What you'll learn

  • Understand multi-sided platforms and network effects
  • Develop an entrepreneurial mindset for tackling MSP-specific challenges
  • Identify value creation opportunities
  • Design your entrepreneurial path and value proposition
  • Define suitable user groups for your platform
  • Map out your platform's ecosystem and stakeholders
  • Create a winning business model and strategy

Course content

2 sections • 26 lectures • 4h 16m total length

  • 1. Introduction & 1.1 Breaking the Ice8:54
  • 1.2 What are Online Multi-Sided Platforms? (Part 1)11:01
  • 1.2 What are Online Multi-Sided Platforms? (Part 2)16:33
  • 1.2 What are Online Multi-Sided Platforms? (Exercise)1:54
  • What are Online Multi-Sided Platforms?
  • 1.3 Multi-Sided Platforms and Network Effects (with Sebastian H.)12:23
  • 1.4 Common Problems of Online Multi-Sided Platforms (with Exercise) (Part 1)13:22
  • 1.4 Common Problems of Online Multi-Sided Platforms - 16 Solutions (Part 2)10:43
  • 1.5 Value Creation and Destruction Logic of Multi-Sided Platforms7:35
  • 1.6 Business Model and Money Generation of Multi-Sided Platforms12:28
  • Quiz on Lectures 1.3-1.6
  • 1.7 Case Study3:38
  • Case Study - Small Warm-Up Quiz
  • 1.8 Interview with Uta Jüttner21:41
  • 1.9 Takeaways1:39
  • Update about latest AI Advancements - Use AI Tools throughout the course2:12

    Hi everyone!
    I felt like an update was needed at this point :) In the external resources you find the link to land on my personal blog where on a weekly basis I write about productivity tips, as well as on the latest AI advancements.
    The online course on how to master AI Tools will soon come out.
    Stay tuned ;)

Requirements

  • Basilar economic background to understand how a market works

Description

A comprehensive hands-on guide on how to strategically design any multi-sided platform like a pro. You will also be able to revolutionize your company's business model, following in the footsteps of industry giants like Alibaba, Airbnb, Uber, Amazon, and Facebook.

Relevance and Why You Need to Take This Course
As digital transformation accelerates and AI technologies advance, the opportunities for new multi-sided platforms are greater than ever before. This course equips you with the knowledge and tools to seize these opportunities and make a lasting impact in your industry.

Who is This Course For
Perfect for aspiring entrepreneurs, business professionals seeking to innovate their company's business model, and scholars aiming to deepen their practical understanding of multi-sided platforms.

Learning Objectives
By the end of this course, you will:

  1. Understand multi-sided platforms and network effects

  2. Develop an entrepreneurial mindset for tackling multi-sided platforms' specific challenges

  3. Identify value creation opportunities

  4. Design your entrepreneurial path and value proposition

  5. Define suitable user groups for your platform

  6. Map out your platform's ecosystem and stakeholders

  7. Create a winning business model and strategy

Tools for Learning
Throughout the course, you'll benefit from:

  1. Engaging lectures that unpack key concepts

  2. Exercises to reinforce learning

  3. Hands-on and best cases examples

  4. An in-depth case study

  5. Expert interviews offering unique insights

Don't miss this opportunity to harness the potential of multi-sided platforms and achieve your dreams. Enroll today and become the business person you've always wanted to be!

Who this course is for:

  • 1. Beginning solopreneuers and entrepreneurs who are willing to launch their own digital project and reach financial independence
  • 2. Business professionals who want to deepen their theoretical knowledge on multi-sided platforms with this course which is much more practical
  • 3. Scholars who want to deepen their theoretical knowledge on multi-sided platforms with this course which is much more practical

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