Master Sales Training
3.8 (31 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
287 students enrolled

Master Sales Training

Become King of the Jungle by employing strategic selling techniques developed by the world's most successful sales pros
3.8 (31 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
287 students enrolled
Created by Rick Briamonte
Last updated 7/2018
English [Auto]
Current price: $27.99 Original price: $39.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4.5 hours on-demand video
  • 31 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • By taking this course, a seasoned professional sales person will be able to refine their skills, create useful habits, improve their style, maximize efforts, remove doubts on contrary sales methods and add confidence to their abilities. We use the natural habits of human nature and the underlying psychology to find a prospect, understand the motivation and create a sale. For those in the beginning of their career, a comprehensive understanding of the entire sales process will guide them to a more confident approach to each prospect, and hence derive a far better closing ratio.
  • Selling is a natural act common to all human affairs. Everyone is involved in trying to persuade another person to either do or not do something on a daily basis. Most of the time it's just a simple request, but occasionally the task becomes more complex. Understanding human motivation and the corresponding methodologies that aid in the fulfillment of that desire is at the heart of selling. Having a simple, yet organized template for uncovering anyone's motive for almost any purpose is demonstrated in this course.
  • The objective here is to teach you lifelong skills that will help increase your ability to close any type of sale, improve your chances of succeeding in an ever increasing competitive marketplace, and help you gain confidence in your personal life by identifying, understanding, and interacting with the four major personality types. Once you learn the skills, improving your ability to close a sale will only increase your income and create lifelong prosperity.
  • The course does not require any special skills or prior experience. Since selling is a basic fact of life, honing these skills for the professional is an important aspect to stay at the top of their field. However, it is also important for the average lay person to fully grasp the concepts of how they are perceived by a sales person and use those same skills to improve their own ability in dealing with personal or business relationships.

This is a course that has been expertly designed for comprehension and retention. Layered modules that build a new understanding of human nature as it applies to the buyer's motivation are used to organize a sales presentation.  Knowing ahead of time what to say to each type of prospect that turns them into a guaranteed buyer, in easy to understand steps makes the sales process an exceptionally rewarding experience. In addition to finding an unlimited source of new prospects, and using their own natural instinct to "buy" rather than be "sold", you will immediately be able to improve your success ratio catapulting you to NUMBER ONE in sales

The comprehensive course on Advanced Sales Training covers 6 sections:

Principles, Presentation, Buyers, Closing, Sellers, and Follow-Up. Each section will have a series of lectures and videos exploring subtopics such as Objections, Discovery, Cold-Calling, Competition, Power Words, NLP, Closing Techniques, Negotiating, the Take-Away, Social Media etc. Each lecture is between 8 and 15 minutes using visual aids and easily understood methods for improving sales.

Who this course is for:
  • Although the information in this Master course would be more easily absorbed for someone with a sales background, each lessons does start from the assumption that individual is taking a one-on-one course for the first time selling anything. The purpose is to refresh the basic principles learned by a seasoned pro and take it to the next level
Course content
Expand all 30 lectures 04:26:02
+ Course Introduction And Concepts
3 lectures 35:16

This lecture covers the characteristics and respective effectiveness of the 8 types of sales styles identified in the research of 250 sales people. The Socializes, Storytellers, Focuses, Aggressors, Narrators, Experts, Consultants, and Closers each have their own peculiarity and usefulness. Knowing what type of sales person is most effective in a particular situation can aid the Master sales pro to adjust to the circumstances.

Preview 07:05

The understanding of human nature is at the heart of all sales. This lesson focuses on three aspects: Motivation, Manipulation and Simplicity. Using Maslow's Hierarchy of Needs provides a glimpse into the real motivation behind a prospect's interest. Funneling the desires and needs while eliminating the superfluous provides an easy transition into closing a sale.

Preview 11:18

Simple words in the right context can be very influential to a potential buyer. Knowing when to use and not overuse certain words are essential to a provocative presentation. The power words used in this lesson may seem simple and common, but are extremely effective when used in the right context.

Words Are Powerful
+ The Seller
6 lectures 47:58

First impressions set the tone of every meeting. This lesson takes it from both the buyer and seller's point of view. What do each see and what does each expect. How can the sales pro put their best foot forward no matter who they are dealing with, and at the same time expect to understand and interpret the micro signals in a prospect's body language.

First Impressions & Appearance

The main purpose of a sales pro is to make a sale. The sale is predicated upon the buyer's true motivation. The motivation revolves around fulfilling the wants, needs and desires of a prospect. Fulfillment implies a lack of something on the part of the buyer - and that's a problem. Solving that problem then becomes the most important role of the sales pro.

Solve The Problem

Product knowledge is critical in almost all sales situations, To get to the next level, however, it takes more than that which is provided by the company support materials. This lesson explores some of the options available to the motivated sales pro.

Know What You're Selling

Competing for business in the open marketplace and against the unknown forces in the age of the internet requires something extra. Knowing all the key elements to create your own strategy to compete successfully will propel the average sales person into a sales pro on their way to becoming a master.

How To Compete

Emotions are what drive 90% of sales. Not just for the seller, but more importantly for the buyer. This lesson focuses on the interpretation of explicit body language, eye movement, tone etc. Understanding emotions and interacting with them in a productive manner improves the Sales Pro's success rate in almost all meetings.

Emotional Selling

Although NLP is not an exact science and covers a wide area of human interaction, some areas related to selling need to be understood. This lesson explains two important concepts: Anchoring and Rapport. Using both to your advantage during certain meetings will certainly add to your overall success rate.

+ The Buyer
4 lectures 38:29

It is critical to any successful sale that the prospect be ready, willing and able to buy. This lesson explores the methods to determine the real decision maker in order to avoid the most non-productive use of time - trying to sell to the wrong buyer or decision maker. It provides some of the basic questions needed to discover the power behind the purchase.

Finding The Buyer

This graphical lesson insures that you can determine the four distinct personality types - Driver, Analytical, Expressive, and Amiable. It includes personality characteristics, examples of each, as well as the best methods and closing techniques in order to sell them without being dissed as just another sales person.

Types of Buyers

There is a dominant sense that we use to input information into our brains when we are in a sales meeting. This lesson explores the clues that help a Sales Pro determine the more effective method of communicating with a prospect - either through a visual or pictorial method or auditory stimulation.

Visual Auditory

Finding new business is a necessity in any enterprise. This lesson explains the procedures and methods used to uncover qualified prospects, from referrals to conferences while branding yourself as an expert. In addition, there are steps to use when making cold calls in order to build long-lasting relationships and getting new business, as well as the best way to prepare for the process.

Cold Calls and New Prospects
+ The Presentation
5 lectures 55:23

Explaining each function of an organized procedure from the first encounter with a prospect that includes examples is the focus of this lecture. Although the "Presentation" isn't always used in some sales situations, it is by far the most useful of any tool available. Having an organized way to meet and qualify your prospect and then obtain the information you need to provide a solution to their dilemma and then close the sale requires a detailed outline or road map.

The Presentation

This part of the presentation is the heart of determining the real motivation behind a prospect's desire or needs. This lecture includes a explanation of how and when to ask the right questions as well as a real world situation in which using the "Discovery" provides an unexpected solution to a typical client problem.

Discovering Motivation

This lecture probes deeper into the art of asking questions using two completely opposite scenarios that include both a retail consumer and a corporate business meeting. Although each uses different questions, the principles remain the same.

How To Ask The Question

This short lecture is used to explain the purpose and procedure for allowing your prospect to confirm in their own words exactly what they want, need or desire as part of the presentation process. Confirming the facts of a meeting removes any doubts as to what the prospect really wants and is willing to pay for, creating a stepping stone to the close.

Confirming The Facts

Although this concept has been around for a long time, using it properly is still one of the most effective ways of demonstrating the usefulness of any product or service. In this lecture, an example is used to explain the concept that can easily be adapted by anyone for any purpose. There is also a suggested procedure for developing an FAB for your own product or service in the form of an assignment.

Why FAB?
+ Closing The Sale
7 lectures 49:57

Negotiating is the necessary in any sales situation. There are many sales people who have not really thought about the complexities involved. In this lesson, the six rules to negotiate provides insight into the principles of this important aspect. Using Captain Butler as the example demonstrates how easily these rules apply to any selling situation.

Understanding Negotiation

This covers the Affordability Close, Daily Cost, Alternative Choice, Assumptive Close using examples with Captain Butler. Supplemental material covers the Asset Close, Ben Franklin, Be-Back, Bonus, Discount, Contrast, Calculator and Direct Close

Closes You Can Use

This lecture includes the Emotional Close, Golden Bridge, Guaranteed Price, Now Close, The Quality Close. The supplemental material covers the Desperation Close, Drawing Close, Economic Opportunity, Elitist, Rational and Requirement Closes.

Closes You Can Use II
More Closes

The Take-Away is a seemingly simple concept that is far more difficult to execute than what appears on the surface. This lesson explains this very effective closing tool and explores the appropriate situations in which it should be used. It also includes the do's and don'ts to make this an important part of your arsenal of closing tools.

The Take Away

There is a well-developed procedure for dealing with objections, no matter how difficult or obstructive to the sale. Using simple psychology concepts, this lesson outlines a path to successfully overcome all objections from uncovering the real reason for hesitation to providing the appropriate questions and underlying motivation behind the objection.


Negatives are also objections, but more aligned to a prospect or client's attitude than the more common money, time, features, or use. This lesson explores how to deal with difficult clients who have either legitimate complaints or simple misunderstanding due to poor communication or some other equally unnecessary perceived malfeasance.

+ The Rest
5 lectures 38:59

This lecture provides the framework for the 5 types of phone calls most commonly used to create new business from appointment setting to customer relations. Using real life examples and a procedure that includes preparation, developing a quality list of prospects, asking the right questions, closing the sale and follow-up for future business.

Phone Sales

Knowing how and when to present money during a sales presentation can prevent the common errors associated with what seemed like an easy sale into a complicated defensive battle. This lecture covers the importance of timing in relationship to value; the rules to presenting the price and how and when to use discounts to improve your closing ratio.

Pricing and Discounting

There are very few Master Sales Pros unfamiliar with the Rule of Three. On the other hand, there are those who have never heard of the concept. Here is a short lecture on a simple psychology routine that can be applied to any sales situation. It is beneficial to seller in terms of easy of use in relaying information, and equally beneficial to the prospect allowing them to more easily understand even the most complex product demonstration.

Rule of Three

Although I am philosophically opposed to social media, there are certain aspects that can be utilized to help produce new business. This lecture explains how to make the most out of using the smallest amount of time interacting with all social media, from prospecting for new clients to reversing the roles and providing up to date information and feedback to your client base.

Social Media
The Summary