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Master Sales and Leads Meta Ads in 2026
Rating: 4.9 out of 5(8 ratings)
70 students

Master Sales and Leads Meta Ads in 2026

Master Sales and Leads Ads on Facebook and Instagram from start to finish
Created byJD Koch
Last updated 1/2026
English

What you'll learn

  • Different Meta Objectives Explained
  • Exploring Lead Magnets and Offers
  • Setting Up and Navigating Meta Business Manager
  • How campaigns are structured
  • Creative Strategies
  • When to use Sales Ads and when to use Leads
  • Landing Page vs Lead Form Strategy
  • Lead Form Ads Deep Dive
  • Setting up Automations
  • Setting up the Meta Pixel/Dataset and testing it
  • Setting up Meta Data Feed on E-Commerce Manager
  • Ad Examples
  • Creating and Setting up Meta Ads
  • Creating Custom Audiences
  • The Customer Journey
  • Setting Realistic Expectations
  • What to expect after publishing your ads
  • Budgeting
  • Free to use Tools and Software
  • Extra Meta Business Manager Tools

Course content

2 sections • 35 lectures • 7h 50m total length

  • Welcoming1:08
  • Different Objectives Explained8:36

    Explore Meta ads campaign objectives—awareness, traffic, engagement, leads, promotion, and sales—and how Meta optimizes outcomes; learn when to use instant forms, lead campaigns, and auction versus reservation pricing.

  • What Meta Ads actually are and aren’t1:21
  • Mythbusting6:10
  • Part 1 - Real Life Examples of Lead Magnets18:44
  • Part 2 - Real Life Examples of Lead Magnets2:36
  • Creating Meta Business Manager Account26:57

    Learn how to set up a Meta business manager, create an ad account, manage users and assets, and connect pages, Instagram accounts, and data sources for scalable ads.

  • Different Structures52:03
  • When to use Sales and Leads Objective7:50
  • When to use a landing page and lead forms8:46
  • Lead Form Instant From Deep Dive23:40
  • Setting Up Integrations using Make26:53
  • Setting Up Your Meta Pixel or Dataset27:38
  • Creative Examples23:54
  • Ad Creative Example One29:16
  • Ad Creative Example Two14:47
  • Ad Creative Example Three10:03
  • Additional Ad Examples8:01

    Explore personal branding through ad visuals that emphasize the local marketing expert around the corner, test different images and story layouts, and showcase a trust-building lead magnet with Canva assets.

  • Before and After Ad Creatives3:12
  • 3 Tips when Creating Your Ad Creatives2:36
  • Adding a Data Feed to your Commerce Manager9:01
  • Setting Up Still Image Ads53:09

    Learn to set up still image and carousel ads, build catalog ads, and run leads campaigns on Meta Ads Manager, including audience targeting, placements, and testing multiple creative variations.

  • Carousel Ad Setup11:56
  • Catalogue Ads14:44
  • Creating Custom and Lookalike Audiences29:07
  • Different Column Options9:54
  • Using Facebook Ads Library2:19
  • Setting up Lead Form Ads9:15
  • Budget3:48
  • Attribution Settings Overview2:20

    Use one day attribution for immediate actions and seven day attribution for conversions after a click. Understand attribution windows for reporting and how Meta determines ad frequency.

  • Understanding the customer journey4:41
  • What to expect after publishing your ads12:53
  • The last ditch effort change1:28
  • Possible changes going forward1:24

Requirements

  • This course will take you from start to finish. Step by step. No previous experience needed, but would be helpful.

Description

This course gives you everything you need to start (or fix) your Meta Ads strategy for your South African business, based on the same methods I use with my clients, now available to you at a fraction of the cost.

Whether you're a beginner or someone who’s been running ads without seeing the results you hoped for, I’ll walk you through the full process: from setting up your Meta Business Manager to creating high-converting ads, understanding campaign structure, and using proven creative strategies.


Here’s what you’ll learn inside the course:


  • Different Meta Objectives Explained

  • Exploring Lead Magnets and Offers

  • Setting Up and Navigating Meta Business Manager

  • How Campaigns Are Structured

  • Creative Strategies

  • When to Use Sales Ads vs. Lead Ads

  • Landing Page vs. Lead Form Strategy

  • Lead Form Ads Deep Dive

  • Setting Up Automations

  • Installing and Testing the Meta Pixel/Dataset

  • Setting Up a Meta Data Feed on Ecommerce Manager

  • Ad Examples and Walkthroughs

  • Creating and Setting Up Meta Ads

  • Building Custom Audiences

  • Understanding the Customer Journey

  • Setting Realistic Expectations

  • What to Expect After Publishing Your Ads

  • Budgeting for Results

  • Free Tools and Software to Use

  • Extra Meta Business Manager Features


Plus: Get 3 downloadable PDF resources included.

With over 11 years of experience in the marketing industry, I’ve helped clients generate real leads and real revenue using the exact strategies I teach in this course.

If you’re ready to take control of your marketing, stop wasting ad spend, and finally get the results your business deserves, this is the course for you.


Who this course is for:

  • Small Business Owners
  • Freelancers
  • Marketers
  • Agency Owners

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