Master Publishing your eBooks and Books on the German Market
4.3 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
22 students enrolled

Master Publishing your eBooks and Books on the German Market

A practical author guide to translating and publishing your titles in Germany, the third largest book market world-wide.
4.3 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
22 students enrolled
Created by Matthias Matting
Published 9/2015
English [Auto]
Price: $19.99
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 1 article
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Publish a translated book on the German market
  • Market their title so that it is successful
  • Find the perfect price for the book
  • Follow all the rules and regulations
  • Know all the places where German authors go to
  • Students need a computer and some previous experience in book or e-book publishing

Germany is the largest non-english book market - and the third largest book market world wide. But the German e-book market gets more and more interesting too. While in the US and the UK it has become increasingly difficult to reach a top position, the e-book-market in Germany is not yet as mature. Being a successful author abroad, there is no better time than now to try it for yourself. This course will introduce you to the market and all its players.

It is tought by a renown expert on all things self-publishing. Matthias Matting, the president of the German self-publishers association and founder of Selfpublisherbibel, is a proven instructor – and he knows what he's talking about. Everything you need to know is shown either in slides or in screen-casts that you can directly follow on your own computer.

The only things you need are: a book that you want to translate, an interest in the German market and this course. Fiction or non-fiction, both are covered. The language barrier will be gone because you can see and follow all the necessary steps on your own screen. You will learn the trade, and the course makes sure you don't forget the rules: Matting will also introduce you to book specific laws and regulations in Germany like "Preisbindung" or "Titelschutz". Where and how do you get ratings? What can you do to market your book?

To work through the course, you will need about one weekend. To follow all the steps though takes four to six weeks, and that does not include the translation itself.

Who this course is for:
  • You should take this course if you are interested in the German book market
  • The course is intended for authors with at least one published book – but it is helpful for interested experts too
  • Don't take this course if you have yet to conquer your own home market
Course content
Expand all 28 lectures 03:37:28
+ The Market
8 lectures 01:17:22

Don't you have enough work publishing your stories already? Why bother with foreign markets anyway?

Introduction: Why publish abroad?

What are the specifics of the German book and e-book market? Where are your chances and risks?

Preview 09:12

For an author, a traditional publisher often is the first point of contact. Which role do they play in Germany? How do they react to the self publishing trend?

Market players: publishers

Your most important partner on the German market: The bookstores will sell your titles! Better know their specifics and structure.

Market players: e-book stores

The aggregators will help you to get your books into the customer's hands. If you use them - should you? What do they have to offer?

Market players: aggregators

A growing number of e-books isn't sold traditionally anymore but read as part of an e-book flatrate. Which role are these offers playing in Germany? You'll be surprised.

Market players: e-book-flatrates

Self publishing is shaking up the markets world-wide. What is the current state in Germany? I am sharing results of our yearly survey here, for the first time in English.

The state of selfpublishing in Germany

If you want to be number 1 in Germany, you better know the local players. Let me introduce you to some of them – only the nicest, of course.

Market players: famous indie authors

Let's repeat some of the key facts. Just five questions, okay?

Final Quiz for Part 1
5 questions
+ Five steps to a successful publication
11 lectures 01:42:30

The first step is to get your book translated. Which options do you have, what should you take care of? And don't forget editing...

Step 1: Translation and editing

Book design for the German market differs in a few aspects from publications in the US. Take care of these!

Step 2: Cover design, book design, e-book conversion

What is the right price for your title? Let me give you some hints.

Step 3: Pricing

You most probably already know these – but the devil is in the details, as we say.

Upload your book - the usual channels (KDP, CreateSpace, Smashwords, D2D)

Tolino is the Barnes&Noble of Germany, only with more success. How to deliver e-books to their customers.

Upload an e-book to Tolino media

BookRix is a Munich based aggregator with an English language interface. Your best option?

Preview 09:20

XinXii is the most "international" of the German e-book aggregators. Let's take a look at the site and how to use it.

Upload an e-book to XinXii

ePubli is publishing printed books as well as e-books. What do they offer you? How does the site work?

Upload an e-book to epubli

BoD is one of the oldest self publishing houses in Germany. Still, they offer very competitive rates, especially on printed books that are available in each bookstore. Let's see how this works.

Upload a book to BoD

Getting ratings for your titles is your first marketing task after your book is published. Which resources can you use? Get my definitive tipps.

Step 4: Getting ratings

What else can you do to improve your title's visibility in the stores? Where would you announce discounts? Here are the sites you need.

Step 5: Marketing

What did you learn about aggegators? Take a look!

Final Quiz for Part 2
5 questions
+ Beware the laws: What you need to know
9 lectures 37:37

Preisbindung is one of the unusual aspects of the German book market. What are you allowed to – and what do you have to avoid?

Preview 03:22

Titelschutz (title protection) is an even stranger phenomen than Preisbindung. Make sure your book conforms to the law!

Titelschutz ("title protection")

In terms of content, German readers AND the law are pretty open minded. Still, there are some things to avoid.

Acceptable Content

To publish a book or a website intended for the German market, an imprint is compulsory. You will need it as I describe here.

Impressumspflicht ("compulsory imprint")

"Unfair competition" law especially concerns some ways of doing advertisments. Better take care of it.

Unlauterer Wettbewerb ("unfair competition")

Especially for authors living in the European Union, VAT (sales tax) is a bit of a problem. In this lesson you'll learn what your task is.

VAT & Co. – everything about taxes

When putting a book on the German market, you might notice some of the abbreviations I am covering here.

Abbreviations: ISBN, VLB, DNB & Co.

Did you remember everything from the last part of the course?

Final Quiz for Part 3
5 questions

I won't say goodbye with some kind of conclusion.


You liked that course? Did you know you can get other courses from me for a special price?

Bonus Lecture