Master Product Development: From Idea to Market Success
What you'll learn
- Master the end-to-end product development process, from initial idea to market success.
- Design and prototype innovative products using cutting-edge techniques and agile methodologies.
- Effectively test, validate, and launch products, while optimising for performance and growth.
- Apply proven strategies to manage product lifecycles and measure success with key metrics.
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
- A passion for creating and innovating! While any experience in business, design, or technology is a plus, this course is designed for anyone eager to learn product development.
Description
Welcome to Master Product Development: From Idea to Market Success
Unlock your product development potential and become a sought-after product leader with this comprehensive course. It will take you on a transformative journey from initial concept to thriving product in the market. You'll gain practical skills and industry-proven strategies to navigate every stage of the product lifecycle, using cutting-edge agile methodologies and user-centric design principles.
This course isn't just theory; it's a hands-on experience. You'll learn how to identify unmet market needs, generate innovative product ideas, and validate them with real-world testing. Dive deep into the art of UX design, crafting intuitive and engaging user experiences that delight customers. Master the agile product management framework, enabling you to build and iterate rapidly. Discover growth hacking techniques to fuel product adoption and maximize market reach.
Throughout the course, you'll explore key topics such as:
Agile Product Management: From Scrum to Kanban, learn how to manage product development efficiently and adapt to changing requirements.
UX Design: Develop user personas, create wireframes and prototypes, and conduct user testing to build products that resonate with your target audience.
Product Analytics: Track key metrics, analyse user behaviour, and make data-driven decisions to optimise product performance.
Growth Hacking: Implement innovative strategies to acquire, activate, retain, and refer users, driving sustainable growth.
Product Strategy: Define your product vision, roadmap, and go-to-market plan for long-term success.
Whether you're an aspiring product manager, an entrepreneur with a brilliant idea, or a professional seeking to enhance your product development skills, this course provides the knowledge and confidence to excel. Join us and build the products of tomorrow.
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 750 000 students.
Course Author:
Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.
In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.
In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.
Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.
With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.
Who this course is for:
- This course is perfect for aspiring product managers, entrepreneurs, designers, engineers, marketers, and anyone who wants to bring innovative products to life. Whether you're a beginner or a seasoned professional looking to upskill, this comprehensive program will equip you with the tools and knowledge to excel in product development.
- Unlock your product development potential and become a sought-after product leader with this comprehensive course. It will take you on a transformative journey from initial concept to thriving product in the market. You'll gain practical skills and industry-proven strategies to navigate every stage of the product lifecycle, using cutting-edge agile methodologies and user-centric design principles. This course isn't just theory; it's a hands-on experience. You'll learn how to identify unmet market needs, generate innovative product ideas, and validate them with real-world testing. Dive deep into the art of UX design, crafting intuitive and engaging user experiences that delight customers. Master the agile product management framework, enabling you to build and iterate rapidly. Discover growth hacking techniques to fuel product adoption and maximize market reach.
- Throughout the course, you'll explore key topics such as: Agile Product Management: From Scrum to Kanban, learn how to manage product development efficiently and adapt to changing requirements. UX Design: Develop user personas, create wireframes and prototypes, and conduct user testing to build products that resonate with your target audience. Product Analytics: Track key metrics, analyse user behaviour, and make data-driven decisions to optimise product performance. Growth Hacking: Implement innovative strategies to acquire, activate, retain, and refer users, driving sustainable growth. Product Strategy: Define your product vision, roadmap, and go-to-market plan for long-term success. Whether you're an aspiring product manager, an entrepreneur with a brilliant idea, or a professional seeking to enhance your product development skills, this course provides the knowledge and confidence to excel. Join us and build the products of tomorrow.
Instructor
- 4.4 Instructor Rating
- 82,068 Reviews
- 844,470 Students
- 269 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 710 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 4 000 000 students of all programs
> 710 000 unique students
digital presence at 216 countries
our students speak at English & 68 other languages